An award-winning social and creator content company.
SF, LA, NYC
Joined October 2008
- Tweets4.2K
- Following835
- Followers3.6K
- Likes4.2K
Colin & Samir Start Over, a YouTube series presented by Lexus.
Colin & Samir take the Lexus GX500 on the road to inspire creative reinvention, exploration, and adventure.
Episode one is set in Joshua Tree, the rest shot across the country. All coming soon to a YouTube screen near you.
A sneak peek: youtube.com/watch?v=6Ppjk5mo…
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Our very own @zachb preaching the gospel in @adage:
"As the creator economy matures, it increasingly mirrors advertising’s historical blueprint.
Brands mix upper-funnel brand storytelling designed to build deep affinity with lower-funnel demand advertising designed to trigger an immediate action.
The tale and tension between the two is as old as time, and now it’s starting to play out on YouTube and social media.
Until recently, marketers have largely treated creators as direct-response media units, not creative partners, focusing on clicks, conversions, and purchases.
The approach resembles display advertising—pitch a product, read a tagline, point to a link.
But we’re starting to see a major shift: marketers are investing in premium brand content with creators, creative agencies and production companies, not just scaled media."
Read the full piece (gift link): adage.com/opinion/aa-the-cre…
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Our short film FIVE STAR hit 1m+ views on YouTube 💪
Created and directed by Portal A cofounder Kai Hasson, FIVE STAR premiered on Short of the Week and Alter and is one of their top performing shorts.
FIVE STAR is part of Moonshots 🚀 🌕 Portal A's creative lab investing in independent projects and creators and we believe in.
Watch FIVE STAR on Short of the Week 👉youtube.com/watch?v=vK0pU5CA…
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The Believe That Awards didn't go viral. It went supernova.
The 2026 Believe That Awards with Anthony Edwards hit 400m+ views across YouTube and social, with 1m+ engagements, 99.6% favorability, 6x the long-form views as 2025, and 100s of hits from press and major social accounts.
This is what happens when you hand the keys to an NBA superstar to be tastemaker, host, and editor-in-chief, creating a YouTube and social-native awards property that takes the action directly to fans.
Thank you to our partners Wheelhouse and Ant's Three Fifths, LLC for giving us the opportunity to bring BTA to life for year two 💪 💪
BELIEVE THAT!!!
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Two (COUNT 'EM) Portal A projects shortlisted in the inaugural @The_Clios Creators awards show:
Lexus x "Colin & Samir Start Over" in Creative Execution
Lenovo x "Creator Odyssey" in Creative Execution
Quality matters.
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Portal A retweeted
Kareem Rahma's Latest YouTube Talk Show Is for Toyota (Exclusive) hollywoodreporter.com/busine…
Portal A retweeted
A love letter to the best city in the world
Looking forward to joining First Lady Becca Prowda & Mayor @DanielLurie for One City Day on July 11 for a citywide day of service.
Sign Up to join us here: sf.gov/one-city-day-saturday…
Portal A retweeted
The creative team behind one of the most viral San Francisco political videos ever dropped a new “love letter” to the city’s renaissance. The ad features Joe Montana, Steph Curry and more. sfchronicle.com/politics/joe…
Portal A retweeted
Comeback City. A Love Letter to San Francisco.
Created and produced by @PortalA with TMC. Most fun we've had since 2 Legit.
Portal A retweeted
The ad features Joe Montana, Francis Ford Coppola, Dave Eggers and Steph Curry and is funded by Believe in SF, which backs Mayor Daniel Lurie. sfchronicle.com/politics/joe…
Portal A retweeted
Comeback City. A Love Letter to San Francisco.
Created and Produced by @PortalA.
Portal A retweeted
The cameos in this video hyping San Francisco’s comeback speak to the unique star power of San Francisco.
And the line by Mayor Daniel Lurie 🤣
Bravo to all involved in the project, including the incredible @Meaghan_M 🙌
Portal A retweeted
The celeb-studded video, directed by Joe Talbot, features a coyote, Steph Curry, and Daniel Lurie dropping an F-bomb.
📝: @eshugerman sfstandard.com/2026/06/10/jo…
Portal A retweeted
Introducing “Comeback City: A Love Letter to San Francisco.” Proud to call this place home.
When YouTube asks you to create the homage to K-pop fandom on the platform...
You say yes 🫰
So proud to partner with the team at YouTube to bring this K-pop moment to life...from a team full of K-pop diehards to millions of fans around the world.
Distributed across the platform globally as part of the K-pop Yoodle takeover and our ongoing partnership with the incredible team at YouTube.
How K-pop fans took over YouTube (and the world) ft. @HelenPeng and @formoftherapy
youtube.com/watch?v=v0lZEMOZ…
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We’re teaming up with American tennis star @BenShelton to launch his YouTube channel with the flagship original series, THE LONG GAME.
At just 23, Ben is part of a generation proving that athletes are creators and can take their story directly to fans.
THE LONG GAME follows his upcoming season, with episodes dropping the same week as matches unfold — blending the premium storytelling of Netflix with the immediacy and authenticity of YouTube.
The series will premiere exclusively on Ben’s YouTube channel and across his socials.
Watch and subscribe: youtube.com/@BenShelton
Thank you to our partners and friends at Wheelhouse for bringing this partnership to life 🙏
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The most rugged round of golf ever played – all from the bed of a GMC truck.
Introducing the Great American Golf Adventure –a collaboration between General Motors, Good Good Golf, and the team at Portal A.
We transformed the all-electric GMC Sierra EV AT4 into YouTube supergroup Good Good's tee box and the backcountry of Wyoming into an off-road golf course – with the full round played from the bed of the Sierra.
One of our boldest creative and production swings to date: youtube.com/watch?v=yNhJZqrk…
