Terakeet

A company can resolve an issue while its reputation remains stuck on the original story. Recovery stalls when: - Evidence of progress is buried beneath old coverage. - Third-party sources keep repeating outdated information. - Public assurances lack credible proof of change. - Reputation efforts stop as soon as the headlines fade. Stakeholders need a reason to revise their judgment. The changes a business makes need to be visible wherever people research it. #ReputationRecovery

False information can damage your reputation before you have a chance to respond. It can happen when: - A buyer rules you out because an AI answer misstates your capabilities. - A prospect questions your credibility after a false claim appears in search. - A potential partner encounters misinformation about your CEO during due diligence. - A candidate walks away after finding fabricated claims about your workplace. Reputation management means knowing where these claims appear and how they spread. Correcting inaccurate sources and strengthening authoritative content helps prevent false claims from defining your brand. #BrandReputation

What does it take to lead a 25-year-old company through its next transformation? For Terakeet CEO & Co-Founder Mac Cummings, it starts with being willing to challenge what’s been working. That mindset has shaped Terakeet throughout its history—most recently, with Mac and his team’s decision to reposition the company around enterprise reputation management as generative AI changes how the world’s largest organizations are discovered, understood, and trusted. It’s also part of what earned Mac a place on the 2026 ADWEEK Innovator 50, recognizing leaders pushing business and their industries forward through new ideas, technology, and strategy. Hear more from Mac and learn about the impact behind the honor on our Newsroom: bit.ly/3Wddhv4 #BrandReputation

Negative content can regain visibility as search results change. Keeping it off page one takes ongoing reputation management. At Terakeet, we strengthen the assets that outrank it. We keep those assets current and monitor for threats to that progress. For one financial services client, we achieved a 100% favorable first page of Google. The displaced negative sources showed no lasting recovery. bit.ly/4yVOOYF That’s the purpose of an ongoing reputation strategy: protect the gains you’ve made. #ReputationManagement

We believe that strong partnerships start with understanding the bigger picture, not just the task at hand. That means adapting as priorities shift, bringing clarity to complex decisions, and being the kind of team clients genuinely enjoy having in their corner. #Terakeet #BrandReputation #ClientPartnership

We’re incredibly proud to share that Terakeet CEO Mac Cummings has been named to the 2026 ADWEEK Innovator 50 list! Over the past year, Mac has led Terakeet through one of the most significant transformations in our 25-year history—reimagining reputation management for the age of generative AI and advancing a new vision for how enterprises build, protect, and measure trust online. Learn more about the award and other honorees here: bit.ly/4eNWMvH #ReputationManagement #BrandTrust #AdWeekInnovator50

Brands need to know how search and AI are shaping their reputation. At Terakeet, we help clients understand what’s changing and where to act next. #AISearch #ReputationManagement

Complex reputation challenges demand deep expertise, sharp strategic thinking, and teams that know how to work together. That’s the standard we're proud to bring to every client partnership. #Terakeet #EnterpriseReputation #ReputationManagement

#Communications teams are uniquely positioned to deliver the actionable intelligence needed to protect reputations and strengthen brand visibility by: 1️⃣ Understanding the landscape 2️⃣ Identifying emerging risks and vulnerabilities 3️⃣ Turning intelligence into action to shape brand narratives Terakeet Chief Brand Officer Shannon Reedy explores how communications leaders can turn #BrandReputation intelligence into a strategic advantage in her latest Forbes Communications Council article. Read more: forbes.com/councils/forbesco…

The best partnerships are built on deep expertise, strategic thinking, and teams working together toward a shared goal. As one partner recognizes, we’re proud to bring that approach to our client relationships. #ReputationManagement

Protecting brand trust starts before a cyberattack. Terakeet Advisor Matt Gorham shares why AI-driven threats make reputation readiness a leadership priority. #BrandResilience #CyberSecurityMonth

At Terakeet, we're always ready to answer the most pressing visibility questions for leading brands. In the AI space, leaders want to know how to get cited by AI Overviews and other platforms. We've got your answer plus the expertise to get it done. For more, visit: bit.ly/3T3t4va #AIVisibility #ReputationManagement

Syracuse is our home — and investing in its future means investing in its students. 💚 Through @CausefortheCuse, we’ve committed $40,000 to four schools within the Syracuse City School District (SCSD), supporting programs related to food insecurity and school-specific needs. Our employees are building relationships with each school to understand and meet their unique needs, and finding opportunities for volunteer support throughout the year. Pamela J. Odom, Superintendent of the Syracuse City School District shared: “We are grateful to Terakeet and Cause for the Cuse for not only investing in our schools, but for taking the time to understand their individual needs and building relationships that extend beyond financial support.” Learn more about our partnership with SCSD: bit.ly/46P84LU #WeAreTerakeet

Zero-click search is creating a measurement problem for brands. More of the customer journey now happens before someone ever reaches a brand’s website. People can discover a company, form an opinion, compare options, and make a decision without even visiting a single brand website. The traffic losses are being felt, but what does it indicate? It’s a difficult question that has brand leaders scratching their heads: Are we actually gaining customers, losing them, or simply losing visibility into the journey? Our POV is that regardless of the metric, the answer starts with the part of your digital footprint you can control. Brands need to: -Build out a strong constellation of owned and managed assets -Connect those assets so they reinforce a consistent brand narrative -Measure how the broader ecosystem performs over time, not just what happens on the corporate website Traffic still matters. But in a zero-click environment, it is now a broken compass for brand performance. Start with what you can control and influence. That’s step one. #ReputationManagement #AIVisibility

Siri AI is a major step forward for Apple, a brand that seemingly took a backseat to AI leaders like OpenAI and Anthropic. Now, classic Siri becomes an AI voice assistant with advanced features. According to Apple, Siri is evolving into a “profoundly more capable and conversational assistant with personal context understanding, broad world knowledge, and onscreen awareness…” Big news, but what does it mean for brand reputation and AI visibility? A few things. Conversational search creates more ways for reputation to be tested — People won’t just search for a brand name, they'll ask Siri AI follow-up questions about leadership, controversies, reviews, trust, products, competitors, or anything else they want to understand about a company. The answer itself carries more reputational weight — Siri AI will provide a single synthesized response that Apple users will trust. What that response emphasizes, omits, or gets wrong can directly shape perception. The entire digital footprint matters (even more) — News coverage, executive profiles, reviews, third-party sites, owned content, and other information across the web can all contribute to what Siri AI says about a brand. Weaknesses in that footprint become reputation risks. Brands need to build for questions they can’t predict — You can optimize for a known set of keywords. You cannot anticipate every conversational question someone might ask about your brand. The stronger defense is a deep, accurate, consistent body of information across the web. Siri AI is another reminder that reputation is increasingly shaped before a user ever reaches a brand’s website. For brands, the job is becoming bigger: make sure the broader digital record gives people an accurate picture of who you are. #ReputationManagement #AIVisibility

Your Google Knowledge Panel is more than a search feature. It’s one of your most visible reputation assets. For brands and high-profile individuals, it can shape first impressions, reinforce authoritative facts, offset negative results, and influence how AI understands your identity. The risk: leaving it unclaimed or unmanaged. The opportunity: build a durable, high-visibility source of truth for your brand. It acts as the anchor in a changing landscape. Read more: bit.ly/4zPhaFP #KnowledgePanel #ReputationManagement

Our proprietary technology shows 75% of Fortune 1000 companies trigger an #AIOverview for their brand name — nearly double last week’s rate. As AIOs become more prominent, brands need to ask: "What are they saying about me?" #GEO #BrandReputation

We are wishing our employees, clients, and community a safe and relaxing Labor Day weekend! In observance of the holiday, our offices will be closed today. #WeAreTerakeet

The job of managing reputation has fundamentally changed. In his latest column for Entrepreneur, Terakeet CEO & Co-Founder Mac Cummings explores why leaders need to think beyond traditional reputation management and take greater ownership of their digital presence. “We have to ruthlessly expand and take absolute ownership of our digital footprints today, trading next quarter’s obsession for a long-term outlook. Why? To hardwire brand resilience into our DNA long before the next inevitable crisis hits.” Read the full article: bit.ly/4xFTrGG

“Without a plan in place, a one-off event can shape how your brand and its executives are perceived long after the crisis passes.” In an article for MarTech, Sr. Director of Strategic Solutions Bill Pinkel shares how brands can prepare for reputational threats, respond when they arise, and strengthen their #DigitalPresence to reduce their long-term impact. Read more on building a #reputation that can withstand a crisis below. 👇 martech.org/how-to-keep-a-cr…