We’re here to help brands drive growth. And we do that by unleashing the full potential of your data-driven advertising. Read our story: https://teapaw.org/t.co/A8NUQAUB42
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Joined April 2010
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We built our platform to give marketers a better way to plan, buy, and measure their advertising. With the newest release of Kokai, we’re making it even easier to use, with smarter AI tools and more ways to prove the value of every ad dollar at every stage.
Meet Zuma, the next evolution of Kokai: bit.ly/4wSGfwU
Last-touch attribution only credits the final click, but the path to conversion is rarely that simple. Our incrementality guide shows how lift testing helps marketers understand the true impact of each channel and invest with confidence. thetradedesk.com/resources/y…
Pharma marketers have more data than ever. The challenge is putting it to work. Our latest article shows pharma marketers three ways they can use data and measurement to help build relevant audiences and connect campaigns to outcomes. thetradedesk.com/resources/3…
Supply path optionality creates healthy competition. Our new analysis found that campaigns with access to both OpenPath and SSP inventory saw lower CPMs, on average. Comparing performance across paths shows where media dollars work hardest. thetradedesk.com/resources/h…
Championship week gets the headlines. The weeks after still get the fans.
90% of sports fans engage year-round, from pre-game hype to off-season lulls. New data reveals what that means for your media strategy.
Learn more: bit.ly/4zpH4zj
Is the Open Internet still worth fighting for? Our CEO and Founder Jeff Green writes that in an AI-driven world, there's a need for distributed power, premium content and the advertisers who fund both: bit.ly/4BzrDG1
Take a look at a few additional stories in The Current this week 👇
Ali Manning, co-founder and chief operating officer of Chalice, argues that “containerization” might be less exciting than curation, but the “possibilities are far more interesting.” thecurrent.com/opinion/op-ed…
Subscriptions to Paramount+, Peacock, ESPN, and Fox One were up more than 11% compared to the offseason monthly average, according to Antenna. thecurrent.com/media/nfl-str…
Becoming a programmatic pro starts with curiosity and having the right space to explore it.
The Trade Desk Edge Academy gives you a focused learning experience to build skills with intention.
Enrollment is free: bit.ly/4eYCpvO
Great creative earns attention on the biggest screen, but the right data decides who sees it. Bolton paired deterministic retail data with CTV to reach the right audiences in Germany, driving lifts in both consideration and sales. See how we're helping brands turn trusted data into results. thetradedesk.com/case-studie…
Pause ads give brands a way to show up on the biggest screen in the house without interrupting what viewers are watching. They also point to a future where CTV plays a broader role in omnichannel advertising, with different formats for different moments in the consumer journey. thetradedesk.com/resources/p…
ROAS tells you what happened. It doesn't always tell you what to do next.
On The Big Impression, Jon Gibs, Group Director of Media Insights and Measurement at Walmart Connect, explains how closed-loop measurement helps marketers look beyond ROAS, find new customers, and turn campaign insights into smarter media decisions.
Listen to the full episode: bit.ly/4ikG3B8
Marketing leaders at the ANA conference this week said that marketers are starting to pivot back to long-term brand-building and away from chasing short-term metrics: bit.ly/4imnaxY
Take a look at a few additional stories in The Current this week 👇
Netflix is rolling out in-DSP measurement with The Trade Desk and Yahoo. thecurrent.com/media/netflix…
Fiducia CEO Tim Brown writes that advertisers can improve performance by optimizing supply in the DSP first, before turning to the SSP to scale what works. thecurrent.com/opinion/progr…
In soccer, it takes more than the last kick to score a goal. In advertising, it takes more than the last click to grow your brand.
When you only credit the final touchpoint, you miss everything that set up the win. The Trade Desk helps you see how each channel in your campaign contributes, from first impression to final conversion.
Go beyond the last click. Measure the impact of your entire ad campaign with The Trade Desk.
Netflix is unlocking new targeting and measurement capabilities for advertisers in Kokai.
Starting next month, advertisers can use both first- and third-party data to target audiences on Netflix, the first integration to offer both within a DSP.
Building on Netflix joining Sellers and Publishers 500+ in July, this is another step towards simpler planning, buying, and activation on Netflix, with in-DSP measurement coming soon.
Learn more: bit.ly/485ojoz
ALT The image features logos of "theTradeDesk" and "NETFLIX ADS" on a light background. Below, the text reads "In-Platform Targeting and Measurement.
The biggest stage in women's basketball is ushering in a booming new fan base. Learn what sets this audience apart and how brands can meet fans with relevance in the moments that matter most: bit.ly/4id8OzT
ALT A promotional image for theTradeDesk featuring an enthusiastic group of people cheering at a basketball event. Text reads: "Women's basketball finals. An audience worth knowing." Icons on the left depict data and a basketball.
Our columnist Karsten Weide writes about one of the biggest topics out of AWNY — how agents are changing the agency landscape — and the top stories spinning out of that: bit.ly/4i7g2VT
Take a look at a few additional stories in The Current this week 👇
Leaders from AI Digital, the Video Advertising Bureau, Vidmob and more dish on their AWNY observations about agentic AI, the blurring of linear and CTV, and the creator economy. thecurrent.com/media/hot-tak…
Bill Michels, chief product officer of Nielsen’s Gracenote, writes in an op-ed that CTV’s evolution will be based on content intelligence that goes beyond audience signals. thecurrent.com/media/program…
