@TheMOGLApp

Improve paid social results with Athlete Ads. MOGL helps brands run ads through trusted athlete handles, built around your CPC and CPA goals.

pillar.io/mogl?utm_source=pillar_profile_share
Joined May 2020
  • Tweets2K
  • Following385
  • Followers1.5K
609Media
Athlete influence just became performance media. 🚀 Introducing MOGL Athlete Paid Social: turning athlete handles into high-powered, measurable media channels for brands. Authentic voices. Paid scale. Real performance. The next era of athlete marketing starts now. 🏆
215
Your whitelisting tool demo looks fine until an athlete's permission expires mid-campaign 1/3
1
1
65
So don't forget to vet the whole permission lifecycle: approvals, usage rights, the paid partnership label, and a clean shutoff when the deal ends 2/3
1
23
Don't buy on the demo. Bring these twelve questions to your next one: mogl.online/blog/how-to-vet-…

How to Vet Athlete Whitelisting Tools for Instagram and Facebook Ads

Vet athlete whitelisting tools for Instagram and Facebook ads on authorization, usage rights, paid partnership labels, launch controls, reporting, and clean exits.

mogl.online
23
Brands pay athletes for their voice, then hand them a script that kills it 1/3
1
1
210
So let them keep the pen. For YNAB, 45 college athletes made 90 Reels and Stories: 342K+ impressions, 6.5% Engagement Rate 2/3
1
26
Stop scripting the voice you paid for. Here's when to hand athletes the creative and when to keep it: mogl.online/blog/when-athlet…

When Athlete-Led Content Beats Brand Creative

Learn when athlete-led content earns more engagement than brand creative, six signals to hand creative to athletes, and how to prove it with your own data.

mogl.online
23
Using one creator ad route for every campaign costs you either way: too much setup or too little control 1/3
1
55
So match the route to the job. Our PharmaNutra campaign beat the industry average cost per click with one athlete Reel: $0.48 vs $0.80 2/3
1
16
top defaulting to one format. Pick Partnership Ads, Spark Ads, or whitelisting in five questions: mogl.online/blog/creator-led…

Creator-Led Paid Social: How to Choose between Partnership Ads, Spark Ads, or Whitelisting

Compare Meta Partnership Ads, Spark Ads, and whitelisting. Learn when each creator-led paid social route fits, what to set up, and how to tune CPM and CPC.

mogl.online
11
You want one athlete to build buzz, prove the product, and drive sales. That's three jobs for one person 1/3
1
1
155
So split them into tiers. Our Organixx grassroots run: 10 athletes, 20 posts, 165,551 organic impressions, 6.81% Engagement Rate vs 2.08% benchmark 2/3
1
32
Stop paying one athlete for three jobs. Learn who goes in each tier and how to split budget: mogl.online/blog/how-to-buil…

How to Build a Tiered Athlete Influencer Strategy

Learn how to build a tiered athlete influencer strategy: anchor athletes start the story, specialists prove it, and a grassroots roster turns trust into sales.

mogl.online
1
27
Why does athlete content that wins organically never get a paid budget? 1/3
1
1
191
Plan paid before filming. For a game launch, one anchor shoot plus five athletes' TikTok stitches, boosted with paid media, reached 1.1M people and earned 373K engagements. 2/3
1
26
Lock usage rights in the deal, build one hero asset, then run the best posts as ads from the athlete's handle. Here's the workflow: mogl.online/blog/how-to-ampl…

How to Amplify Athlete Influencer Content With Paid Social

Learn how to amplify athlete influencer content with paid social: secure usage rights, build one hero asset, run posts as ads from the athlete's handle, and measure lift.

mogl.online
23
Most brands sign college athletes, then stall at the paid step. The deal was never the hard part. 1/3
1
128
NIL deals only pay off when paid usage rights are in the contract. For an SUV campaign, two college football athletes plus paid media on Meta and YouTube drove 25M impressions at a $20 eCPM. 2/3
1
38
Clear eligibility and usage rights first, then buy through athlete handles. Here's the playbook for running paid social with college athletes: mogl.online/blog/how-to-run-…

How to Run Paid Social With College Athletes

Learn how to run paid social with college athletes: clear NIL eligibility and usage rights, buy through athlete handles, and judge results on cost per result.

mogl.online
16
Brands pay more to show polished ads people skip. Athlete videos look like posts people actually watch. 1/3
1
156
That gap shows up in CPM. Meta's auction rewards ads people engage with. For ProStyl Sports, athlete UGC run through athletes' handles was the cheapest asset at $0.26 CPC. The full campaign hit $0.36, 76% below benchmark. 2/3
1
48
Stop paying a premium for ads that look like ads. Here's the athlete creator loop, plus a 2026 CPM scorecard: mogl.online/blog/how-to-redu…

How to Reduce CPMs With Athlete Creators in 2026

Lower Gen Z media costs with athlete creators. Learn the creator, handle, and first-party data loop, see ProStyl Sports results, and use a 2026 CPM scorecard.

mogl.online
24
Load more