Helping sport serve the public interest. Building bridges to a better place. ED and founder @AspenInstSports and #ProjectPlay. Former: @ESPN. Author, Game On.

LA + DC
Joined November 2009
Tom Farrey retweeted
Am I understanding this correctly? Folks are saying Olympic sports have to be cut because college athletes are finally sharing in the revenue. It costs too much to pay them. But ONE football coach can make $13M while an entire school’s athlete revenue-sharing pool is $20.5M? The math isn’t mathin’. Am I missing something? Maybe athlete compensation isn’t where college sports became “too professional.” And the PCSA caps the athletes and leaves admin the Wild Wild West… so how does it solve THIS problem?
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And yet the proposed reforms to “save” college sports don’t put limits on pay for coaches and administrators. They sure aren’t paid like they are employees of educational institutions.
Am I understanding this correctly? Folks are saying Olympic sports have to be cut because college athletes are finally sharing in the revenue. It costs too much to pay them. But ONE football coach can make $13M while an entire school’s athlete revenue-sharing pool is $20.5M? The math isn’t mathin’. Am I missing something? Maybe athlete compensation isn’t where college sports became “too professional.” And the PCSA caps the athletes and leaves admin the Wild Wild West… so how does it solve THIS problem?
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Tom Farrey retweeted
College GameDay has turned into a forum for folks like Ted Cruz and Nick Saban to shill for the Protect College Sports Act. I figured someone ought to discuss just how many of their talking points are misleading or false. Gift column: nytimes.com/athletic/7591618…
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The biggest flaw in this bill is the one that has gone totally overlooked (but matters most to voters): the downstream impact on youth sports. Congress should not attempt to redesign college sports w/out studying how it will change the experience for our 30M youth athletes.
In a virtual news conference, Sen. Chris Murphy (D-Conn.) kicks off a busy week on the Hill over the Protect College Sports Act, eviscerating it as only protecting a “system of exploitation” and granting NCAA an “unprecedented antitrust exemption” to continue violating the law.
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Americans don’t like the youth sports model — which has been transformed over the past three decades by the chase for college roster spots. Higher costs, less access, less safety. Last thing we need to do is enshrine the perverse incentives that created this broken model.
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Tom Farrey retweeted
Quick reminder that any “chaos” in college sports is a consequence of “leaders” refusing to give athletes a seat at the table. College sports is big business. Bargain with athletes and negotiate the rules or get used to disruption of a system set up to take advantage of athletes.
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Enjoyed the conversation, Governor!
Youth sports should give children a chance to compete, build confidence and learn the value of teamwork. But for too many families, rising costs and growing commercialization are making it harder for kids to participate. I sat down with @TomFarrey for a conversation about how youth sports are changing and what can be done to ensure more children have the opportunity to play. Watch here: youtu.be/tmAvwCvslOI
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The fundamental flaw in our youth sport ecosystem is the manic desire to sort kids before they grow into their bodies, minds & interests — via grade-schooler travel teams. Been banging this drum since release of my book Game On in 2008. Great to see the insight now catching on.
‘Travel sports,’ a term that has come to encompass all sorts of private teams, leagues, and clubs, used to be for the truly exceptional young athlete. Now, they’re for anyone willing to pay — an expensive, exhausting commitment that has become popular not necessarily because millions of parents want them for their children but because it can feel like there’s no other choice. Rec programs are underfunded and struggle to compete with for-profit leagues for prime field, rink, and court times. And the level of play is diluted, often very early, as travel teams are incentivized to enroll children at young ages. Around 5 million children in the U.S. now compete on travel teams. Parents find themselves trapped. They know the benefits of sports and want that for their children, yet giving it to them often means buying into a sports ecosystem that’s inherently flawed. As the pay-to-play model increasingly takes hold, so does the idea that kids should start competing at younger and younger ages, risking their sense of self along with their shoulders and ACLs. “I never want my kids to look back and say I didn’t do everything I could to help them live their dreams,” a mother of three soccer players said. She’s hired professional photographers to take action shots for her 12- and 13-year-olds’ Instagram accounts — the platform has become a recruiting tool — and they’ve both asked her to pay for personal trainers. “I think the word isn’t ‘specialize’; you are ‘professionalizing’ your kid early. You are exposing them to everything professionals have to deal with — I’m talking injury, time, schedule, everything,” said John Van Benschoten, a former MLB player and travel-baseball coach. It makes one ask: All this for what? And for whom? Read Caitlin Moscatello’s cover story on how travel leagues have made youth sports more expensive, hypercompetitive, and all-consuming — and the investors who are making a killing: nymag.visitlink.me/1-gbZQ
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If you read one article explaining why the #USMNT once again underperformed in the World Cup, make it this. There is just no way to win (on men’s side) without fixing the development model that pushes aside too many kids for all the wrong reasons — and crowds out pickup play.
Lots of youth soccer discourse in the aftermath of the USMNT's World Cup exit. So, I wrote about "pay-to-play" — what it actually is, why it's a problem, why it's different in the U.S. vs. elsewhere, and why the real issue is "pay-to-travel-and-play": nytimes.com/athletic/7435754…
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I spent 20 years as a reporter watching the youth sports landscape shift. Today, we've created a $40B/year industry. My @TEDTalks is live now, exploring how we can build a new scoreboard for success and put the youth back in youth sports. Watch: ted.com/talks/tom_farrey_why…
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Tom Farrey retweeted
Rutgers is the latest school to move athletics assets into a new third party corporate entity. As the entity’s board chair Oliver Luck said, its moves things in line with what high level college athletic departments are becoming: pro sports teams.
Rutgers is set to unveil Scarlet Knights Enterprises, Inc., a new third-party, commercial arm centered on revenue generation, AD Keli Zinn tells @SBJ. Longtime sports exec Oliver Luck is slated to be the organization's first board chair. Details here: sportsbusinessjournal.com/Ar…
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This is why the title of my book was, Game On: The All-American Race to Make Champions of Our Children. Because you can’t. All you can do is find the right place for them to grow — then protect your kid as THEIR unique journey as an athlete unfolds. This clip nails it.
Dr. Russell Barkley, drawing from 20+ years of twin studies, behavior genetics, and neuroimaging: Parenting isn't engineering a blank slate—it's shepherding a unique genetic mosaic already loaded with 400+ psychological traits that emerge mostly on their own timetable. You provide the pasture: safe, nourishing environments with adequate (not excessive) stimulation, protection from harm, and access to rich out-of-home influences (peers, schools, neighborhoods, community—the biggest shaper after genetics, per Judith Harris in The Nurture Assumption). But you don't redesign the sheep. No prenatal Mozart, no overload of crib toys turns threshold development into engineered genius. Extra stimulation past basics yields diminishing returns; "more is better" is a cultural illusion, not biology. Data is stark: Parental influence on core traits peaks before 7, plummets to ~6% in teens, hits zero after 21. Knowledge transfers via exposure—yes. Personality, abilities, temperament? Largely genetics + broader world. This frees parents from crushing guilt ("If my child struggles, I failed"). Instead: Curate wisely, then enjoy watching the individual unfold. Open the Chardonnay, kick back—the show is brief. Short of abuse/neglect/malnutrition, in-home tweaks are often trivial next to where you choose to live and the doors it opens. Shepherd, not engineer. Let them grow into who they already are. Does this shift relieve pressure—or challenge how you view "success" in raising kids?
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This weekend, Tom Farrey, Executive Director of Aspen Institute Sports & Society, joined Fox News to discuss the rising costs of youth sports and what it means for families across America as private equity moves into the arena. foxnews.com/video/6385430128…
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Been thinking about this project for 15 years, started talking with our partners at @LACMA during COVID. Why I’m excited: You can’t know the story of America til you know the story of sports — the deep story, how it’s shaped modern life. We’re going to tell it. Can’t wait.
We’re thrilled to launch Why We Play, a groundbreaking conversation series with athletes, artists and authors on how sport has shaped modern society. Explore our newest multi-year project: aspeninstitute.org/programs/…
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Join @TomFarrey and @AspenLatinos at the Sports & Business Summit, October 13 in LA, where leaders will explore how sports can strengthen business, job creation, and growth in Latino communities. Book your hotel by September 17 for a discounted rate! web.cvent.com/event/a78e30b7…
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Offshore sports books are taking bets on the Little League World Series. Want to know what I think about that? Watch @NBCNews at 6:30pET tonight. #LLWS
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With college sports now professionalized, and programs in need of $ to pay players and build facilities, it’s only a matter of time until private capital/equity becomes a part of college athletics. The only question is the model schools/programs use to take in the funds.
Private-equity firms want to deploy capital into college sports, but the floodgates haven’t opened yet. "The dam will break at some point," Ben Fund of Carlyle Group said at an FOS event. @BenHorney recaps the conversation ⬇️

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Trump deal could force colleges and universities to disclose GPA, SAT scores of admitted students. Will be interesting to see if they include breakout for recruited athletes (they should), who often enter with the lowest scores. nytimes.com/2025/08/05/nyreg…
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