We help organisations make their story matter by providing monitoring, insight, engagement and evaluation tools for politics, editorial & social media.
UK
Joined November 2009
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Map how your organisation shows up in LLMs – with the AI Visibility tool designed specifically for PR & Comms.
Introducing AI View.
resources.vuelio.com/prod-lu…
ALT Graphic of Lumina AI View from Vuelio.
What would we lose if we didn't have public service media?
Broadcasters are asking that question more and more, and the answer is changing how they work with PRs.
At a recent event from the Public Media Alliance and the Centre for Journalism and Democracy, experts from Sveriges Radio, VRT, UEA and Westminster talked about the pressures facing public broadcasters.
Read on for what this means for comms teams:
➡️tinyurl.com/bderj2v9
ALT Photograph from a panel event on public service media.
Are you pitching in line with today's news agenda, or the one editors set three months ago?
Long-lead titles plan months ahead, while daily and online desks work to hourly deadlines - your media strategy needs to cover both.
Get advance notice of what journalists will be covering months from now with forward features in the Vuelio Media Database. And uncover tighter deadline opportunities using in-depth information on journalist patches, updated by our dedicated in-house research team.
Get in touch with journalists with what they want, when they need it:
vuelio.com/uk/pr-software/me…
ALT Social card about Vuelio's Media Database.
When someone asks ChatGPT which organisations are leading on the issues you work on, does yours get named? 🤔
Our latest blog looks at how PR, comms, and public affairs teams can earn their place in AI answers.
➡️tinyurl.com/mry965v
ALT Photo of a comms team working together in the office.
If LLMs cite the Financial Times and Bloomberg when presenting your competitors, and Reddit when citing you, would you know? And would it matter?
Lumina AI View tracks the sources ChatGPT, Gemini, Perplexity, and Claude cite when they describe you and your competitors, signalling where you have authority and where there are gaps to fill.
A score on its own tells you very little, but a score next to your closest competitors tells you exactly where you stand.
Find out more about AI View:
➡️vuelio.com/uk/pr-software/ai…
ALT Social card showcasing Lumina AI View - 'Benchmark AI visibility against your competitors with AI View'.
As legacy outlets learn from the creator economy, spokespeople increasingly need to be able to work to camera.
Get the inside track on what the media wants from experts now with insight from @pressgazette's Future of Media Technology Conference.
➡️tinyurl.com/32a6mnt7
ALT Photograph from this year's Press Gazette Future of Media Technology Conference.
Are your experts featuring in AI answers?
The most reliable way into LLM citations is something your press office already does: reactive commentary in independent journalism.
Our latest blog explains why steady coverage beats a one-off splash, and features 6 tips for turning expert comment into AI visibility.
➡️tinyurl.com/mts67xdh
ALT Photo of a comms team working on media outreach.
By the time your press office responds, your audience may have already asked AI.
Our latest report maps what shapes an LLM's answer, and how comms teams can protect trust and reputation.
Read the report here: tinyurl.com/4ttavxhm
ALT Social card for Vuelio report 'How AI is destabilising trust and reputation'.
How much visibility do you have into the stories journalists are working on right now?
The Journalist Enquiry Service puts live media requests in front of you, and now sits inside the Vuelio Media Database. You can go from request, to journalist profile, to response in one place.
Access and answer requests relevant to you and your sector now:
tinyurl.com/m2c2z4na
ALT Social card for the Journalist Enquiry Service integration into Vuelio Media Database.
Paywalls pose a significant problem for LLMs looking for citations. Before you plan your next round of outreach, question your coverage:
🔍 Can it be read?
🔍 Is it corroborated by open sources?
🔍 Will it last beyond the news cycle?
In our latest blog, we look at why your best coverage could be invisible to AI.
➡️tinyurl.com/ye229exm
ALT Photo of a comms team working on a shared problem.
The 2008 financial crisis, Brexit, 3 Prime Ministers in one year, and the arrival of ChatGPT: For 25 years, the Journalist Enquiry Service has connected journalists with the experts, case studies, and comment behind the biggest news stories.
To celebrate the anniversary, we looked back at how those moments changed what journalists ask for...
➡️tinyurl.com/3s3db64a
ALT Timeline of the Journalist Enquiry Service
94% of the links AI tools cited about two of the UK's biggest supermarkets came from earned media - not the organisations' own websites.
We recap Vuelio's webinar on how LLMs are already impacting organisational reputation, following the 'big two' supermarkets' annual results as they travelled from announcement, through the media, and into answers from LLMs.
➡️tinyurl.com/4usyn9kz
Audiences aren't just Googling anymore. Instead, they're consulting ChatGPT, Claude, and Gemini. LLMs are forming opinions about your organisation before your comms team gets a say.
Join us tomorrow at 11am for 'How LLMs are already impacting organisational reputation', a practical look at what is shaping AI answers:
➡️tinyurl.com/sphw773t
ALT Infographic for Vuelio webinar 'How LLMs are already impacting organisational reputation'
For all things sprucing and self-care, check out these top 10 UK #beauty bloggers busy uncovering the best of personal grooming, featuring...
@ReallyRee
@nbwbaby
@disneyrollrgirl
@StephiLaReine
@justnadiene
& more...
➡️tinyurl.com/mu9mcw7p
ALT Photograph of friends getting ready for the day
57 stories, 500 perspectives, and nearly 2,300 articles in a single month - for our latest blog, we use Vuelio's Lumina to track UK press coverage of GLP-1 drugs and uncover the key narratives dominating now.
Read on for what a month of reporting reveals about complicated health stories, and what it means for the multitude of sectors this story is crossing into.
➡️tinyurl.com/2kdje74x
ALT Photograph of someone taking a pill with a glass of water.
Head of Community at The Times and The Sunday Times, @RachelDuffy__ is filling a key role at the intersection of one of the UK’s most distinctive media brands, and the audiences it serves.
It means thinking a lot about everything from the role of AI, to the role of community in bringing back readers who’ve turned away from major news outlets.
In this article, she tells us what that looks like in practice: platforming reader voices instead of pundit panels, utilising AI-assisted comment moderation to free up the team to think bigger, and centring social video to attract younger readers to important stories.
➡️tinyurl.com/3mtbmmr8
AI already has an opinion of your organisation, but do you know what shaped it?
On 23 September, join Vuelio for 'How LLMs are already impacting organisational reputation'.
Register to join us on the day (or sign up to get the recording):
➡️tinyurl.com/bdzzpjxe
ALT Social card for 23 September Vuelio webinar 'How LLMs are already impacting organisational reputation'