Fospha is the industry-leading solution powering profitable eCommerce growth.
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Joined September 2014
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The State of Retail Commerce 2026 is live.
If you’re planning 2026 on last-click ROAS, you’re underfunding growth.
Winners measure total commerce impact, back full-funnel, diversify mix, and move budget when headroom appears.
See what separates them 👇
hubs.ly/Q044Fr-q0
Most Google budgets stop at PMax. Our 2025 data says pair it with Demand Gen.
PMax: +26% revenue, +8% ROAS YoY. Demand Gen: +107% revenue, +12% ROAS. Brands at 10-20% Demand Gen spend saw 2x the ROAS of those at 0-5%.
Full breakdown: Peak Playbook 2026 👇
hubs.ly/Q04rkCXF0
Peak Playbook 2026: hubs.ly/Q04rkytd0
And if you want the detail behind that Demand Gen stat, it's from our Full-Funnel Google Report: hubs.ly/Q049YV4l0
Peak fills your site with people who almost bought, then they vanish. Highest-intent traffic of the year, gone. RTB House caught it best in 2025: +105% YoY ROAS, 19.6x revenue, 17.1x new conversions in Q4. Deep learning, not standard retargeting. hubs.ly/Q04rkyqH0
Diversifying beyond core channels is easy in a deck, hard before peak. Top Fospha brands put ~30% of peak spend into emerging/mid-tier channels. The rest: 21%. Same channels, different timing - top brands tested small in Q1-Q3, not during peak. Full breakdown: Peak Playbook 2026
Peak Playbook 2026: hubs.ly/Q04rkytd0
Want to talk through where a Joint Support Program could fit your peak plan? Reach out to your Fospha account manager if already a customer, or drop a comment and we'll follow up.
Most brands test least when it's cheapest (BAU) and most when it's priciest (peak). Backwards. Top 25% Fospha brands by ROAS ran 51% more campaigns in BAU than at peak. Then spend per campaign jumped 48% YoY at peak, once they knew what worked. hubs.ly/Q04rk9Lf0
Your budget moved 10%. Up or down.
Budget Planner maps every spending path, catching risk a single forecast would miss.
It samples 5,000 scenarios, simulates 500, keeps the 50 lowest-risk to build your plan.
Spreadsheets can't do this math.
Now in Beta👇
hubs.ly/Q04sqnnK0
🚀 Budget Planner has landed, and it's the biggest step forward in how budget decisions get made. It samples 5,000 plausible scenarios, tests hundreds of allocations, and builds one plan that beats your current performance.
hubs.ly/Q04rQ_gw0
Niku Ghaemi at Adanola is now using Ask Fospha AI to scenario plan 6 to 12 months out. Where to invest medium to long term. How to think about budget shifts strategically.
That's a different relationship with your data entirely.
See this in your own data: hubs.ly/Q04n5_b_0
"The Fospha team is always helping us move forward and learn new skills." - Regis Pennel, Galeries Lafayette
Weekly reviews. Real use cases. Built together.
hubs.ly/Q04mQr650
Regis Pennel at Galeries Lafayette now tells Ask Fospha AI to pull the data and build the slides. He just reviews.
Faster data access sounds like a work benefit. Turns out it's a life one too.
Want to see this in your own data? Book a demo: hubs.ly/Q04prypB0
Brands allocating 10-20% of their Google budget to Demand Gen saw double the account-wide ROAS of brands under 5%, per Fospha's Full-Funnel Google Report. Best performers fund it with incremental budget, not by pulling from PMax or Search. Full breakdown in comments.
How much of your Google budget should go to Demand Gen: hubs.ly/Q04qGZgg0