Matthew

I quit YouTube at 650,000 subscribers. Here’s why: Fame is a double-edged sword. Yes it can make you a lot of money. But after a certain amount of money the downsides are not worth it: - crazy fan interactions - bodyguards - no privacy or personal life Tim Ferriss put it best when he said: “You don’t need to do anything *wrong* to get death threats, stalkers, etc. You just need a big enough audience.” Now, I was far from famous. I had only been going for a couple years. But where I might be after 20 years scared me. And now because of TikTok, Instagram, and YouTube, you can go from unknown to one of the most famous people in the world in 1 year. Crazy. But here’s what most kids chasing tiktok clout don’t think about… If you become famous but don’t make any money, you’re worse off. You get all the downsides of fame without any of the upsides. This is the situation of most of my YouTuber friends. Haters will love to tear you down for being famous and broke. Expect a SunnyV2 video about you. You might get recognized on the street, but that isn’t going to pay the bills. So what’s the solution? It’s undeniable that fame is a great leverage for business. It just has to be the right kind of fame. Enter: Niche fame Imagine if you were famous in a small group of highly positive, respectful and successful people. • Your average fan interaction would be great. • Your average customer would be doing cool things • You wouldn’t need to worry about your safety People who think they want to be famous, actually don’t. They just want: • enough money to live life freel • to have a purpose and know they matter • to belong to a group Niche fame is the solution to that. And if your goal is to make money, get niche fame in a community that also has money. It’s impossible to get money from a rock. It’s easy to get money from someone with lots of it. “Solve rich people problems, they pay better” - Hormozi Broke people will always attack you for having money. They will always complain about their price. Rich people don’t complain about price, they care about value. Pick the right niche, serve the right people. Get rich, and stay quiet. That’s a better life.