@360MarTech

Redefining Marketing Technology through News, Views and Interviews.

Joined January 2022
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𝐖𝐑𝐲 πŸ”πŸŽ% 𝐨𝐟 𝐌𝐚𝐫𝐭𝐞𝐜𝐑 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭𝐬 π…πšπ’π₯ (𝐀𝐧𝐝 𝐇𝐨𝐰 𝐭𝐨 𝐀𝐯𝐨𝐒𝐝 𝐈𝐭) Read Complete Article: martech360.com/b2b-tech/why-… #B2Btech #customerexperience #marketingautomation #marketingtechnology #Martechadoption #martechintegration #MartechInvestments
𝐖𝐑𝐲 πŸ”πŸŽ% 𝐨𝐟 𝐌𝐚𝐫𝐭𝐞𝐜𝐑 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭𝐬 π…πšπ’π₯ (𝐀𝐧𝐝 𝐇𝐨𝐰 𝐭𝐨 𝐀𝐯𝐨𝐒𝐝 𝐈𝐭)

ALT 𝐖𝐑𝐲 πŸ”πŸŽ% 𝐨𝐟 𝐌𝐚𝐫𝐭𝐞𝐜𝐑 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭𝐬 π…πšπ’π₯ (𝐀𝐧𝐝 𝐇𝐨𝐰 𝐭𝐨 𝐀𝐯𝐨𝐒𝐝 𝐈𝐭)

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Generative Creative Suites vs. Specialist AI Tools: Which Is Better for Marketing Teams in 2026? Read Complete Article: martech360.com/insights/mart… #generativecreativesuites #AItools #Martech360 #martechstack #betterROI #creativecontrol #producedistinctive

Creative AI Suites vs. Specialist Tools: 2026 Martech Guide

Compare generative creative suites and specialist AI tools for 2026. Discover which martech stack offers better ROI, scale, and creative control.

martech360.com
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The Martech Playbook for Scaling Multimodal Creative Testing with AI Read Complete Article: martech360.com/insights/mart… #AIcreativetesting #Martech360 #predictiveanalytics #dynamicoptimization #MultimodalCreativeTesting #MultiArmedBandit #dynamiccreativeoptimization

How to Scale AI-Powered Multimodal Creative Testing

Learn how martech leaders use AI to scale multimodal creative testing. Discover predictive analytics, dynamic optimization, and a 4-step framework.

martech360.com
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#Promowise has appointed Paul Preston as Account Director. Read More: martech360.com/news/cxo-move… #Promowise #B2BMarketing #DemandGeneration #MarTech #MarketingLeadershi

Promowise Namesm Paul Preston as Account Director

Promowise appoints Paul Preston as Account Director amid growing demand for B2B audience targeting, intent data and demand generation.

martech360.com
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#OMD Promotes Navdeep Dhothar to Global Content Syndication Manager Read More: martech360.com/news/cxo-move… #OMD #NavdeepDhothar #ContentSyndication #B2BMarketing #DemandGeneration

OMD Promotes Navdeep Dhothar to Global Manager

OMD promotes Navdeep Dhothar to Global Content Syndication Manager as B2B marketers focus on content distribution and demand generation.

martech360.com
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#StagwellMedia Appoints Jennifer Jerone as Media Director, MENA Read More: martech360.com/news/cxo-move… #StagwellMedia #JenniferJerone #MENA #MediaStrategy #DigitalAdvertising

Stagwell Media Names Jennifer Jerone as Media Director, MENA

Stagwell Media appoints Jennifer Jerone as MENA Media Director amid evolving digital advertising and cross-channel media strategies.

martech360.com
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#OMD Appoints Callum Hall as Paid Social Executive Director Read More: martech360.com/news/cxo-move… #OMD #CallumHall #PaidSocial #DigitalAdvertising #MarTech

OMD Names Callum Hall as Paid Social Executive Director

OMD appoints Callum Hall as Paid Social Executive Director amid growing focus on social advertising strategy, audience targeting and campaign performance.

martech360.com
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#TheLeadCrafters Appoints Andrew Jones as Managing Director Read More: martech360.com/news/cxo-move… #TheLeadCrafters #AndrewJones #B2BMarketing #DemandGeneration #LeadGeneration

The LeadCrafters Names Andrew Jones as Managing Director

The LeadCrafters appoints Andrew Jones as Managing Director amid growing focus on B2B lead quality, demand generation and sales pipeline growth.

martech360.com
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#MINTSquare partners with @adsquarecom to boost geo-contextual targeting and point-of-sale measurement for agencies and advertisers Read More: martech360.com/news/media-gr… #MINTSquare #Adsquare #programmaticadvertising #Martech360 #news #locationinsights #geocontextualtargeting

MINT Square and Adsquare Boost Geo-Targeting and POS

MINT Square partners with Adsquare to expand geo-contextual targeting, POS measurement and location-based insights for advertisers.

martech360.com
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#Nativeadsai and #Adverteyes Pair Creative Production With Continuous Performance Intelligence Read More: martech360.com/news/media-gr… #adperformance #Nativeadsai #Adverteyes #Martech360 #News #PerformanceIntelligence #performanceprediction #mediaspend

Nativeads.ai and Adverteyes Combine Creative and Performance

Nativeads.ai and Adverteyes integrate AI ad creation with performance prediction to help marketers evaluate creatives before media spend.

martech360.com
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When AI makes execution cheaper, what gives an intelligence business the edge? Read Complete Article:Β martech360.com/insights/staf… #B2Bsalesintelligence #datainterpretation #humanexpertise #Martech360 #B2Bintelligence #acknowledgeuncertainty #customeroutcomes

What Gives Intelligence Businesses an Edge in the AI Era?

XDBS founder Kartik Anand explains how data interpretation, human expertise and AI are shaping B2B sales intelligence.

martech360.com
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MarTech360 Interview with #ZoharGilad, Co-Founder & CEO, @fastsimoninc Read More: martech360.com/voices/martec… #MarTech360 #FastSimon #GenericAImodels #humanmerchandiser #productdiscovery #productmarketing #Ecommerce #machineexecution

MarTech360 Interview with Zohar Gilad, CEO, Fast Simon Inc.

MarTech360 Interview with Zohar Gilad, Co-Founder & CEO, Fast Simon how AI-powered ecommerce, product discovery, personalized shopping, and human judgment.

martech360.com
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MarTech360 Weekly Roundup: Agentic Marketing, AI-Powered Customer Journeys and the Changing Rules of Digital Discovery Read More: martech360.com/news/ai-autom… @StackAdapt, @HightouchAI, @Contentsquare #martech360 #Roundup #AgenticMarketing #DigitalDiscovery #traditionalkeyword

MarTech360 Weekly: Agentic Marketing, AI & Digital Discovery

MarTech360 explores how AI, advertising technology and data integration are reshaping marketing performance and customer experience.

martech360.com
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MarTech360 Interview with Joep Leussink, Chief Growth Officer at @AddEvent_Inc Read Complete Interview: martech360.com/voices/martec… #customerjourney #Martech360 #ChiefGrowthOfficer #AddEvent #eventengagement #eventlandingpages #JoepLeussink #calendarmarketing #customerengagement

MarTech360 Interview with Joep Leussink, AddEvent

MarTech360 Interview with AddEvent’s Joep Leussink explores how calendar marketing, customer engagement and AI-driven discovery help businesses.

martech360.com
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#Jellyfish Promotes Billy Bojku to VP, Integrated Media for the UK Read More: martech360.com/news/cxo-move… #Jellyfish #BillyBojku #MediaStrategy #DigitalMarketing #MarTech

Jellyfish Promotes Billy Bojku to UK VP, Integrated Media

Jellyfish promotes Billy Bojku to UK Vice President, Integrated Media, as brands focus on cross-channel advertising, data integration and marketing performance.

martech360.com
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#Flywheel Promotes Calvin Grover to Director, Commerce Read More: martech360.com/news/cxo-move… #Flywheel #CalvinGrover #CommerceMarketing #RetailMedia #MarTech

Flywheel Promotes Calvin Grover as Director, Commerce

Flywheel promotes Calvin Grover to Director, Commerce, reflecting the growing focus on retail media, digital marketplaces and commerce performance.

martech360.com
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#MERGE Promotes Alyssa (Riddle) Branscome to Vice President of Marketing Read More: martech360.com/news/cxo-move… #MERGE #MarketingLeadership #AlyssaBranscome #MarketingStrategy #MarTech

MERGE Promotes Alyssa Branscome to VP of Marketing

MERGE promotes Alyssa (Riddle) Branscome to VP of Marketing, expanding her leadership across brand strategy, customer engagement and business growth.

martech360.com
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MarTech360 Interview with Rafa Flores, Chief Product & Growth Officer at #TreasureAI Read Complete Interview: martech360.com/voices/martec… #TreasureAI #martech360 #Interview #enterpriseSaaS #customerdataplatforms #AIagents #humanoversight #businessoutcomes #predictiveAI

MarTech360 Interview with Rafa Flores, Treasure AI

Treasure AI’s Rafa F explains how trusted customer data, governed AI agents & human oversight can turn marketing intelligence into measurable business outcomes.

martech360.com
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CMO Summit London 2026: AI, Marketing Leadership & Growth πŸ‘‰ Read More: martech360.com/events/cmo-su… #CMOAlliance #CMOSummit #MarketingLeadership #AI #MarketingStrategy #BusinessGrowth #MarTech360

CMO Summit London 2026: AI, Leadership and Growth

The CMO Summit London 2026 explores AI-driven marketing, brand strategy, demand generation, growth measurement & budget decisions for senior marketing leaders.

martech360.com
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#IDX has appointed Adam Holloway as chief creative officer, with the appointment set to take effect in early November 2026. Read More: martech360.com/news/cxo-move… #IDX #AdamHolloway #CreativeStrategy #MarketingLeadership #CorporateCommunications #MarTech360

IDX Names Adam Holloway as Chief Creative Officer

IDX appoints Adam Holloway as Chief Creative Officer, overseeing creative strategy and brand communications across its UK, US and international operations.

martech360.com
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#AdXact and #VIOOH Launch Partnership to Bring Advertisers More Premium Digital Out-of-Home Opportunities Read More: martech360.com/news/media-gr… #AdXact #VIOOH #Martech360 #news #PremiumDOOH #programmaticaccess #demandsideplatform #supplysideplatform #optimizeperformance #

AdXact and VIOOH Partner to Expand Premium DOOH Access

AdXact partners with VIOOH to expand programmatic DOOH inventory access, helping advertisers manage and optimize campaigns through one DSP.

martech360.com
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