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Chris Morin

@4morins

Senior Account Director at House Party, Inc.Walked with Silverback gorillas. Washed up athlete who now coaches. Husband, Father and undiscovered superhero.

 Norwalk, CT
linkedin.com/in/christophermorin
Joined March 2009
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Photo by Chris Morin (@4morins)Photo by Chris Morin (@4morins)Photo by Chris Morin (@4morins)Photo by Chris Morin (@4morins)Photo by Chris Morin (@4morins)Photo by Chris Morin (@4morins)
Social may get the buzz, but for CPG brands, word-of-mouth may be just as important. @engagementlabs bit.ly/2sxxF7P – at Norwalk, CT
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m.marketingprofs.com/article… – at Norwalk, CT
Celebrity Endorsers Are Not Influencer Marketing: Everyday influencers count... bit.ly/2rPWco5
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fooddive.com/news/hershey-br… – at Norwalk, CT

Hershey brings power candy brands into the snack space

The chocolate giant's products center around its familiar treats and introduce sweet and salty flavor combinations. 

fooddive.com
m.marketingprofs.com/article… – at Norwalk, CT
2017 Is the Year of the Social Influencer tech.co/2017-year-social-inf… – at Norwalk, CT
Marketers Changing Mix, Begin Integrating PR Due To Social, Digital, Real-Time bit.ly/2q2hbnj @mp_joemandese
Infographic: Who Is the Millennial Female Micro Influencer? adweek.it/2nMH1cL
Influencer marketing is not a fad bit.ly/2qp7QWk via @campaignmag
Beautiful Danish television ad reminds us of our common humanity huffingtonpost.ca/2017/01/30… via @HuffPostCanada
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Influencer Marketing 101: A New Chapter of Brand Ambassadors b2c.news/9IIUSS via @B2Community – at Norwalk, CT
How influencers can help brands restore trust smartbrief.com/original/2017… via @SmartBrief
Brands Can't Live By Simple Sampling Alone: A few weeks ago, I met with a new... bit.ly/2nV57X1

Marketing: CPG: Brands Can't Live By Simple Sampling Alone

A few weeks ago, I met with a new client who told me that in the past their main tactic to drive awareness was in-store sampling. They are a new product in a well-represented personal care category...

mediapost.com
Unilever's 'New Brand' Makes Pricey Upstarts Look Silly adage.com/article/cmo-strate…

Unilever Turns Tables on Influencers With 'New' Hair Care Brand

Unilever, beset by competition from low-profile startups backed by social-media influencers, invents one of its own to prove a point.

adage.com
m.marketingprofs.com/charts/… – at Norwalk, CT
ama.org/publications/Marketi… – at Norwalk, CT
The Top 8 Social Media Trends to Watch Out For [Infographic] shar.es/1QMAjd via @socialmedia2day – at Norwalk, CT
Why it’s time to say goodbye to the ‘r’ in influencer mklnd.com/2osgmDf via @marketingland – at Norwalk, CT
Meet the 20 Rising Brand Stars Who Are Bringing Global Attention to Atlanta adweek.it/2mTD6x7
Meet the 20 Rising Brand Stars Who Are Bringing Global Attention to Atlanta

Meet the 20 Rising Brand Stars Who Are Bringing Global Attention to Atlanta

From Delta and Coca-Cola to doughnuts and craft beer, these are the brand personalities driving Atlanta’s vibrant businesses forward.

adweek.com
Adweek Looks at How Atlanta Has Become the Envy of the Marketing World adweek.it/2naSVBc
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