People Think That Social Media Platforms Do (but Should Not) Amplify Divisive Content journals.sagepub.com/doi/10.… Our new paper in @PsychScience finds consensus across the political spectrum and demographic groups about the type of content that social media platforms should amplify. People believe that divisive content, moral outrage, negativity, arousing content, and misinformation are all likely to go viral online. However, most people say this type of content should not go viral. Instead, they want platforms to amplify positive content—such as accurate content, nuanced information, and educational content. Thanks to @steverathje2 @CRobertson500 and @william__brady for leading this project.