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Where football meets AI. Insights on scouting, analysis, recruitment and performance.

Joined October 2026
Great teams are organised. Elite teams know when to break the organisation.
Don't coach actions. Coach decisions.
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Yes, but there’s an important distinction! Teams can adopt more proactive or reactive approaches when defending in a mid-block. We'll discuss more about it in our next free webinar: ekkonocoaching.com/free-webi… Both require active decision-making. What changes is the collective behavior, pressing triggers and how players coordinate, while some individual defensive principles may remain the same.
Defensive positioning isn't about protecting space passively. It's about actively reducing options: • Step forward • Close gaps • Prevent receptions The best defensive actions are often the ones that never look like actions at all. ⚽️
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Training should represent the game. Not isolate it.
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A pass can eliminate more opponents than a dribble.
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Rotations create doubt. Doubt creates space.
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Pressing starts with positioning.
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The best coaches teach players how to solve problems, not how to follow instructions.
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Scanning is useless if players don't know what they're looking for.
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Players don't need more information. They need better information.
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Every tactical solution creates a new tactical problem.
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Good defending isn't winning the ball. Good defending is controlling what the attacker can do.
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The more football I watch, the more I realise that the game is about information, space and decisions. 7 concepts that changed how I observe football: 🧵👇
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7️⃣ Decision-making Many actions start with perception, not technique.
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The more I learn, the more I believe football is a game of relationships, timing and information.
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