
PhD, Researcher - Sport Business, Sport Fan Equity and Innovation. Professor & Director, Sport Innovation Research Group @swinburne.
Melbourne, Australia
Joined April 2009
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Delighted to announce I have been promoted to Professor!!
It’s been a reflective few weeks since the internal announcement so here are a few notes and some of the people, places and achievements that have made this a productive and fun journey…
To those who have been part of the journey, including former students, PhDs, co-authors and over 110 industry partners who have trusted the work of our teams, thank you for your support in helping to make contributions across teaching and research that I am truly proud of.
Singapore always delivers. Brilliant quick trip for SportsPro #SPAPAC23. Fitting in Liverpool and Bayern at the National Stadium a massive bonus. – at East Region, Singapore
Fun month being a part of Swinburne’s open day campaign for our Sport Management program, capped by a great turnout Sunday.
**New PhD opportunity** (full scholarship) to join an ARC Linkage project team looking at social impact and social connection outcomes from community sport, supported over three years working with six national sport organisations as partners - unisa.edu.au/research/degree…
The Sport Innovation Research Group at Swinburne University is hiring a Lecturer or Senior Lecturer (Sport Management) to support our growing teaching and industry focussed research programs. Please share and feel free to reach out for more info. swinjobs.nga.net.au/cp/index…
Last up today at #stws Dan Pelchen talking about his journey including Collingwood FC, a PhD and Chelsea FC. Dan was one of my first PhD students and launched Traits earlier this week. Read more here: astn.com.au/case-study/trait… – at Brisbane, Queensland
Another great edition of the Sport Tech World Series conference, this year in Brisbane. #stws – at Brisbane, Queensland
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Adam Karg retweeted
Pressed for time/space? This one question can shed a great deal of light on sport consumers:
“When I think about (team/league) I consider myself a …,” with a seven-point scale ranging from casual observer [1] to hard-core fanatic [7]"
New paper out now, DM for a copy.
Delighted to see this one out in the world! Big thanks to @westerbeekHANS and the team at @tandfsport.
New book! ‘International Sport Business’- a forward-looking introduction to the global sport industry, introducing the key themes, trends and critical issues that will impact decision-making and strategy in sport business in the coming decade and beyond tinyurl.com/r7fv242e
Great to be part of the @SMAANZBoard T&L session this morning presenting the Sport Marketing assessment outcome of our Adobe Innovation Grant. – at Victoria, Australia
We will be launching our first Sport Management Teaching & Learning Hour in less than 2 hours. Join @AJKarg @DrSarahWymer & @SportTourismDoc at 9am AEST, to discuss innovative assessment. Click here to RSVP & more info: hopin.com/events/smaanz-teac…
Adam Karg retweeted
We will be launching our first Sport Management Teaching & Learning Hour in less than 2 hours. Join @AJKarg @DrSarahWymer & @SportTourismDoc at 9am AEST, to discuss innovative assessment. Click here to RSVP & more info: hopin.com/events/smaanz-teac…
Grateful for the opportunity to talk at the @nxt_sport conference this morning about our research with sport leaders and future themes around leadership, work and collaboration, and connecting people, technology and ideas in sport. #SportNXT – at Melbourne, Victoria



























