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Automotive sales growth hack: just make people smile and feel good bro #automotive #automotivetwitter #infinite #ROI
My heart hurts that this dude and all his genius as well as his beautiful family and friends are no longer here.
His posts hit me right between the eyes.
One day this whole experience will end⌠until then I am going toâŚ
âKeep building.â đđ¤âžď¸
FOUNDERS: If you donât have confidence in yourself as an entrepreneur, itâs normal.
I didnât believe in myself AT ALL as a Founder until my SECOND startup took off. Why?
Because the first startup felt like it was cheating.
We scraped 250k paying customers from a community page of a unicorn pioneer of our space, cold called them all, got 5k to switch over, and from the day that list was completely burned I did not figure out a SINGLE OTHER WAY to acquire a customer for that product.
It was devastating. I had no idea if I could create something that would work in the âReal worldâ, or how long this would last before it just straight up died.
After YEARS of banging my head against the wall, I finally got traction with something COMPLETELY NEW. Well, not completely new. It was an website-ID feature in our original app that I thought was so unique it would get people to use the original app. Which it did not.
BUT, when we spun it out as its own company, I made a VSL from digitalmarketer(.)comâs template, got someone on Upwork to make word art out of it, spent $1k on ads, and got $5k MRR back in a WEEK.
(see the video I made 5 years ago below).
3 years later it was at $13m ARR and we only had 6 people. Somewhere between when I launched that and when we hit $13m I felt validated as a Founder, because I actually created something from scratch that thrived in the real world.
That one is over $20m now (Retention.com), we did another one (RB2B.com) at near $10m, and now Iâm highly confident that we can make MoltSets.com a VERY nice business.
But that confidence wasnât always there and took a LONG time to bulid.
If youâre struggling with self doubt, thereâs really only one thing you CAN do âŚ
Keep building.
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As someone who is the temporary custodian and steward of one of the worldâs largest archives of automotive UGC- what he says in this interview is so huge⌠everyone regardless of industry needs to watch this. Authentic STORYTELLING đ #UGC #automotive
This guy took a brandânew app to #1 overall in the App Store and 1,000,000 downloads in under 3 days.
For the FIRST TIME, he breaks down exactly how he did it, and weâre posting the full, RAW conversation right here on X
To be clear, this is his first and only podcast on this playbook...
And a little more context: this wasnât luck.
@Jibran_05 has taken 4 different apps to #1 in the App Store, including one that did $1.5M in 3 days and outranked ChatGPT
He did it with a handful of creators, zero paid ads, and a product philosophy that blew my mind
Hereâs the core of what he taught me:
> Your product and your marketing are not two separate things; they're the same thing.
> What goes viral on TikTok is product validation.
> What you learn from a hit video should change your UI, your App Store screenshots, your icon
He ran that loop obsessively..
For his 2025 Wrapped app, he spent hundreds of hours in Figma asking one question:
> âHow does this look on TikTok?â
Then he tracked:
1. What users screenshotted
2. What they shared to Snapchat
3. What slide they dropped off on
The result was a #1 overall app in the App Store. Above EVERYTHING.
Now heâs building lightreel.ai because he realized he was spending hours every day doomâscrolling TikTok looking for hooks and formats that worked
So he built an AI to do it for him:
> You tell it your app.
> It tells you what to post, whatâs trending in your niche, and whatâs wrong with your existing videos.
We go deep on all of it in this conversation.
If you run a consumer app, this is the most useful 49 minutes youâll spend this week
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I feel so lucky to have met @TheRealBradLea when I was a young kid at a very impressionable age. This TITAN- from day one, was and still is one of the most immaculately dressed- classy humans I know. I will never forget walking into Honda West in LV thinking he was a movie star. He was wearing a freaking gorgeous navy Canali suit- polished from head to toe. There was never any doubt he would become as successful as he has. Thank you for this reminder Brad!
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Only the real ones in automotive will know.
Nothing is bigger.
Are you proud to serve PEOPLE in our industry?
I am.
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My beautiful sisterâs new book! â¤ď¸
Crisis Engineering is out today! Crises aren't just things to surviveâthey're the best opportunity you'll ever get to fix what's actually broken. Includes the @LayerAleph toolkit for standing up a crisis engineering center and more: bookshop.org/p/books/crisis-âŚ
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AJY retweeted
Punk #5863 bought for 27 ETH ($55,046 USD) by 0x1919...e685 (punksotc.eth) from 0x22d7...0e9b cryptopunks.app/cryptopunks/âŚ
Alyssa Liu taught me a lesson I will NEVER forget.
If I can get to a level where I channel all nerves & shakiness into fun and being presentâŚ
When itâs lights on & time to throw downâŚ
ITâS OVER!!!
God Mode = ON!!! đâ¤ď¸â¸ď¸âžď¸
đşđ¸âžď¸đđ
#art #MilanoCortinaOlympics2026
Did Sarah Michelle Gellar take all their adrenochrome reserves or is this an AI deepfake?! đ¤ˇââď¸
If @BryanJohnson wonât help, I will personally send him a bag of Longevity Mix- Blood Orange flavor is best!!!!! đ¤
#dontdie
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Right now in the automotive industry, weâre watching something crazy happen.
Salespeople have more technology, video, and AI than ever beforeâŚ
and yet many are accidentally becoming less trusted. đ¤Żđ¤Żđ¤Ż
Selfie videos.
Short-form reels.
AI-generated clips.
Scripted role-plays.
Uncomfortable forced testimonial videos at delivery.
âWatch how Iâd handle this customerâ content.
On paper, it all looks business as usual- âomnipresentâ.
Smart.
Progressive.
In the now.
But if you step back for a moment a pattern appears.
A lot of this content makes the SALESPERSON the center of attention.
The expert.
The personality.
The hero.
However, the question worth asking is simple:
Does it make the customer/viewer feel seen- or does it just make the salesperson look impressive?
Thereâs an old political story that explains this better than any long form post ever could.
A woman reporter once had dinner on two separate nights with two rival candidates for Prime Minister of England.
After the first dinner, she said:
âHe made me think he was the most interesting man in England.â
After the second dinner, she said:
âHe made me think I was the most interesting woman in England.â
Same table.
Same setting.
Same stakes.
Two completely different outcomes.
One man impressed her.
The other ELEVATED her.
And this is where a lot of modern automotive âbest practicesâ quietly miss the mark.
AI and video didnât create this problem.
It just amplified an old instinctâŚ
the instinct to perform instead of serve.
Most role-play videos, personal brand clips, video delivery testimonials and AI-generated scenarios answer the wrong question.
They answer:
âLook how good I am.â
But the customerâs brain is asking something else entirely:
⢠Would I feel respected here?
⢠Would I be treated fairly here?
⢠Do people like me have good outcomes with people like this in this particular place?
People donât bond to content where someone proves how smart THEY are.
They bond to content where they can quietly see themselves!!!
The most effective communicators in politics, leadership, or sales- donât try to be the most interesting person in the room.
They create an environment where the other person feels intelligent, safe, and capable.
Now imagine if dealerships and salespeople created AWARENESS AND PERSONAL BRANDING with that intention.
Not to spotlight themselvesâŚ
but to elevate the customer/guest.
Real moments.
Real people.
Real ownership.
Real relief.
Real pride.
Content that doesnât say âwatch me,â
but instead says, âthis is what it looks like when things go right.â
Because when someone watches your content and walks away thinking:
âThat feels safe.â
âThat feels familiar.â
âThat feels like people like me are treated well there.â
Youâve done something far more powerful than marketing.
Youâve built a bridge to a lifelong friendship and relationship.
Technology doesnât decide whether trust is built.
Intention does.
The hardest part isnât learning new tools.
Itâs learning when to place others at the center instead of yourself.
â¤ď¸đđ¤âžď¸
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Hey @TheNews4Dummies I bought The Age of Disclosure on your suggestion- and đ¤Ż!!! I have no doubt misdirection taking place- maybe even the Epstein Files just to keep our eyes off the real target. đŻ Thank you, Sir!
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Probably the sharpest operator from the new generation I have witnessed. Listen to his practical yet no brainer business sense - like maximizing the accounting office. Not flashy at all but it took him away from other revenue generation at one point and he learned from it! #hero
From $270M to $490M: Ryan Downing on Growth, Family Business, and Whatâs Ahead
My conversation with Ryan Downing, Dealer/CEO of Ross Downing Auto Group.
0:41 How to achieve 20 stores by 2040?
1:43 Biggest challenge taking over during COVID?
3:47 Key growth strategies for scaling?
7:27 What is your leadership and operational style?
11:03 How to ensure sustainable growth and staffing?
21:01 Why focus on fixed operations for growth?
24:20 Biggest challenges in scaling accounting?
28:39 Best leadership and training initiatives?
33:04 How to balance tradition and innovation?
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My friend Jessica Malagon at Teton Toyota knows the secret of creating lifelong- REAL relationships with people she is fortunate to serve in making such a major purchase- She celebrates/documents Delivery - because Delivery is the moment all walls come down and ownership begins!
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