BIG3 (@TheBig3), the Los Angeles based professional basketball league founded by Ice Cube and Jeff Kwatinetz, raised $17 million in a growth round including, Athlon as well as Gary Vaynerchuk, LL COOL J, Sundeep Madra, John Angelos and Bill Lee. The funding comes ahead as BIG3 prepares to become publicly traded in a transaction valuing the league at $290 million, following the sale of multiple franchises for $10 million each and positioning the league for further U.S. and international expansion. FUN FACT: Athlon was built to back business shaping what and how people consume, compete and connect. These consumer brands, sports concepts and experiences shift culture, consumer habits and behaviors. The BIG3 is exactly that thesis in action. Athlon invested alongside an exceptional group spanning venture, technology, sports and entertainment because the next generation of sports value will come from emerging properties that own their IP, media, franchises and fan relationships. BIG3 has already proven franchise-level demand, with multiple teams acquired for $10M+ each, nine seasons of operating history and national distribution. Now, the league is entering the public markets through a transaction valuing BIG3 at $290M. Powered by basketball royalty since day one, from Allen Iverson and legendary coaches to Hall of Famers Nancy Lieberman and Lisa Leslie, BIG3 has combined basketball legacy, cultural relevance and innovation from inception. FOUNDERS: Ice Cube (@IceCube) & Jeff Kwatinetz INVESTORS: ATHLON, John Angelos, Peter Briger, Drew McKnight, Sundeep Madra, Sean Bannon, Bill Lee, Gary Vaynerchuk, Jeff Kwatinetz, LL COOL J & Michael Karsa AMOUNT: $17,000,000 VALUATION: $290,000,000 HQ: Los Angeles, California #VentureCapital #BIG3 #TradedPartner #IceCube #TradedVC

Goer, Inc. , an Austin-based last-minute fitness and wellness marketplace, raised a $2 million pre-seed round led by ATHLON. Co-founded by Blake Beltram (CEO) and Ryan Clarke (COO), Goer turns unused capacity at gyms, boutique fitness studios and wellness businesses into discounted, bookable inventory without memberships or long-term commitments. FUN FACT: ATHLON is backing Goer, the new last minute fitness and wellness marketplace founded by Mindbody founder Blake Beltram and former professional athlete Ryan Clarke. Goer is raised a $2 million pre seed round as it launches its first US market in Austin. The thesis is simple: Uber monetized unused capacity in cars. Airbnb monetized unused capacity in homes. Goer is building the marketplace for unused capacity across fitness and wellness. An estimated 62% of class based fitness inventory goes unused, representing approximately $200 billion of unused capacity globally. Goer enables gyms, studios and wellness operators to dynamically release that inventory at discounted prices while retaining control over pricing, inventory and their customer experience. For ATHLON, the investment represents exactly the type of opportunity the firm was built to pursue: an experienced founder with demonstrated category creation, a massive consumer market, a clear structural inefficiency and the potential to create a platform significantly larger than the product initially suggests. FOUNDERS: Blake Beltram & Ryan Clarke INVESTOR: ATHLON ROUND: Pre-Seed AMOUNT: $2,000,000 HQ: Austin, Texas #VentureCapital #GoerInc #TradedPartner #BlakeBeltram #TradedVC