Vegas, here we come. 🎰
David Keller + Terra Sedillo are headed to IMEX America with AVFX.
If you’re attending, let’s talk events, production, what’s ahead, or just finally put a face to the emails.
See you at IMEX.
#IMEXAmerica
Events are getting more connected, and the decisions made long before show site can shape the entire attendee experience.
David Keller + Terra Sedillo will be at IMEX talking about what’s next.
Going? Let’s connect.
#IMEXAmerica #EventProfs
AVFX is heading to IMEX America. ✈️
David Keller and Terra Sedillo will be in Vegas connecting with event pros, partners, and industry friends.
Going to IMEX too? Let’s find some time to connect.
#IMEXAmerica #EventProfs
Did you know production is one of the most strategic decisions you make?
If your event supports a bigger goal, this newsletter is for you.
Join the newsletter for strategic production perspective.
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Your attendees don’t see your vendors, agencies, internal teams or technology partners.
They see one thing: your event.
That’s why the handoffs, communication and connections matter.
The more complex the event, the more important those connections become.
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One thing we'll always argue for at an SKO:
Don't treat the awards like another slide in the agenda.
Someone just had the best year of their career.
Give them a moment.
Let the room react.
Recognition is part of your culture.
It should feel like it.
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What's different when the sales team gets back to work?
What do they understand?
What do they believe?
What are they actually going to do differently?
Start there.
Then build the kickoff backward.
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When choosing a production partner, “Can they provide the AV?” isn’t the most useful question.
Ask this instead:
Can they see when one decision is about to affect three other parts of your event?
That’s where a production partner becomes truly valuable.
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Could your presentation workflow handle twice as many presenters next year?
Not twice the emails or spreadsheets. A workflow that actually scales.
See how PresenterHub™ can help:
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Their session starts in 12 minutes.
They have a new presentation.
It's on this USB drive.
And yes, this one is definitely the final version.
We can't stop presenters from making last-minute changes.
We can build better systems for handling them.
hubs.ly/Q04x1YrF0
Your year-end event doesn't need another random “wow factor.”
It needs a reason for people to care.
Figure out what the moment means first.
Then make it feel like it.
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Someone worked all year for this.
They walk toward the stage while everyone they work with watches.
That 30 seconds matters.
The way the room responds matters.
Those are the moments we love designing around.
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10 breakout rooms. 80+ presenters. Concurrent sessions.
Now presentations, speakers and session information all need to end up in the right place at the right time.
That’s where presentation management becomes part of conference operations.
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87 presenters shouldn’t mean 87 separate workflows
Speaker information, presentation files, handouts & session details all need to connect somewhere
PresenterHub™ gives your team one place to manage the moving pieces before they become show site problems
hubs.ly/Q04x1V-k0
LED can completely transform a room.
So can lighting.
So can scenic.
So can video.
Start with what you're trying to make happen.
Then figure out what belongs in the room to make it happen.
Knowing the difference is part of the design.
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