Building the smart data platform at Triple Whale

Joined July 2012
In video format done by Moby
Announcing three major scientific discoveries, one each in mathematics (harmonic analysis), computer science (complexity theory), and physics (quantum field theory). AI starting to help us improve our understanding of the universe! openai.com/index/building-sc…
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The Future is here, don't get left behind
Running @triplewhale new agent system is so wild. This weekend for a single brand the agents generated 100+ ads and for each ad a new lander variant with cohesive messaging and even multiple buy box tests. I think brands who start using systems like these are going to have a huge advantage this Q4.
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Huge Triple Whale Update, New IOS and Android native apps are now live🐳 What this means👇 1️⃣ everything on mobile is about 5X faster 2️⃣ Attribution page and summary page now have horizontal view 3️⃣ Moby is fun to use, similar to the other big AI apps
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Moby connects to 100+ of your tools. Ad channels, Klaviyo, Stripe, HubSpot, Slack, Notion, Snowflake, Sheets. All in one chat. Hook yours up in the Connection Hub and just ask.
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AJ Orbach 🐳 retweeted
Spot on, really cool what we're seeing so far at @AploGroup running AMB from @triplewhale with some of our brands. Exciting times.
I think agencies are going to have a great wave to ride with agentic advertising. Back in the day the arb was media buying. I think the new arb will be building better agentic ad ops. Still need a winning offer. Optimizing agents at scale may be like media buying in 2016.
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👇👇👇 Over 500M annually of ad spend is on this system now, over the next year it will be billions
We are using the new agentic media buying system from @triplewhale at @AploGroup and I think this is how everyone is going to run paid ads and landing pages. Absolutely wild the amount of volume we can push through this platform.
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This is great, we use this to power Moby🐳 we love working with Anthropic
Claude Models on Google Cloud (Anthropic managed) is now generally available. Get the full set of Claude Platform features on Google Cloud, with Google Cloud IAM credentials, billing, and commitment retirement.
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Klaviyo MCP is now live in Moby, alongside email & SMS connectors for Attentive, Omnisend, Sendlane, and more. We're bringing more of your ecommerce stack into Moby every single day. What should we connect next?
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AJ Orbach 🐳 retweeted
Replying to @triplewhale
I just made 150 ads with Moby. GOATED
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AJ Orbach 🐳 retweeted
Video ads? At this point Moby is just showing off. triplewhale.com/moby-ugc?utm…
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Moby Video agent is here, and it crazy We are starting to roll this out
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AJ Orbach 🐳 retweeted
Some competitors are emailing our customers...mostly lies. So I read the receipts on camera. Then Moby edited the video: blur, stamps, stats, end card. No editor. No timeline. Literally one prompt. Moby is the best video agent in the world. If you can describe it, Moby can make it. He could even make me seem excited in this video if I wanted, but I prefer authenticity.
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Moby is the best video agent in the world right now.
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Video edition 30 minutes. Film edited and produced by Moby🐳
interpretability might be the most important scientific problem in the world right now, as I don't think we can solve alignment if we don't know what we're building. I think I have good news about it. I co-authored early work in mechanistic interpretability at OpenAI and came away pessimistic, because neural networks appeared to fold into arbitrary tangled knots. years later, I started openai's first large-scale automated interpretability project, finding about 2% of neurons legible with the primitive tools we had with modern agentic tools and a much closer look, the picture looks totally different. the vast majority in models up to trillions of parameters are legible, and their circuits beautiful. many famous examples of tangled neurons turned out to be misunderstood. The roadblocks I expected mostly aren't there. I now think ambitious interpretability will be solved by the time we need it most, and possibly quite soon, as automated scientists keep improving. it may be a bitter lesson for interpretability: the simple thing, at absurd scale, works already-clean.goodfire.com/
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Better in video format Made by Moby
Hi, I'm Felix. I'm an eng lead working on Claude. I love watching people take flight and do things they never thought possible. We often describe that as "being more ambitious" when using AI, which is tricky advice to follow. I wrote a tutorial: felixrieseberg.com/how-to-be…
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Paul Graham's "Do Things That Don't Scale" as a 5-minute film. Made with AI: ElevenLabs narration, Seedance 2.5 footage and dialogue, AI music, animation by Moby. Scenes are dramatized; characters are fictional. Essay: paulgraham.com/ds.html
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I turned @karpathy's post about the widening gap in AI understanding into a 3-minute film. 8,000 dots. 1 dot = 1M people. ~6B have barely touched an LLM. ~5,000 have internal access to the frontier. His words. Unofficial adaptation, AI narration (not his voice).
Dusting off this tweet from April because this gap in shared understanding of LLM capability is *widening*. It's now less "two groups of people speaking past each other" and more a sharp funnel. - Napkin math somewhere around 6B people (~75% of the population) have barely come in contact with LLMs at all. - Around 1-2B (~20%) are casual and infrequent users of free-tier ChatGPT-like products. This group sees derpy chatbots and treats them a bit like a better Google search, a writing aid, or etc. Maybe an agent tries to book you a flight. I have non-tech friends who (reasonably, imo) say they have not much use for it at all. Even many professionals outside of math&code are in this tier. For example, execs and many other functions spend a lot of their time talking to other people, so while they understand what is happening intellectually, it is still second-hand and a bit abstract. - Now we get to professional use of frontier-grade LLMs in math&code. Somewhere around 20M people (0.2%) see first-hand that large, complex projects that used to take them weeks/months can now be completed by agents with a prompt. Building apps, copying apps, translating apps, decompiling apps from binaries... This has all happened very quickly and recently - less than 1 year ago, I was writing code manually by hand, typing memorized computer code commands into a code editor character by character, occasionally pressing Tab to autocomplete a little chunk of code. - And finally we get to the ~5,000 people (~0.00006%) with access to frontier-grade systems internally. The external world has seen the preview. It looks like swarms of thousands of agents collaborating over weeks on software mega projects: minting zero days, running cyber attacks and defenses at machine speeds, discovering new science, advancing the frontier of mathematics. Things that would have taken top professionals in the industry years of work. Meanwhile, human review and comprehension are starting to fall behind. For example, people are still involved in the "archeology" of the OpenAI-HF incident from many months ago. Mathematicians may be poring over the 722 manuscripts on frontier mathematics for a while. The funnel is driven by a combination of factors: 1. The impact scales with ambition, problem size, and horizon. A question with a paragraph answer barely stresses the system. You need a reservoir of big, difficult problems that you really care about. This aspect drives the consumer / professional dimension of the funnel. 2. The jaggedness of the system (which I have written about a lot separately). Capability peaks in domains that are digital, verifiable and economically valuable. This is because LLM capability emerges from reinforcement learning on verifiable rewards on a curated environment mixture driven by revenue potential. This aspect primarily drives the area (e.g. math&code) dimension of the funnel. 3. Access. Free-tier, paid-tier, internal. So this is the weirdness of the moment. The general public has mostly not interacted with these systems. When they have, it looks like a derpy chatbot. The majority of professionals still see only a modest uplift. And a small sliver of professionals are experiencing the vertigo of the curve going vertical. And it is all happening at the same time.
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We spent a trillion dollars to build God. It can't connect to the Wi-Fi.
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Made this whole trailer with AI in one afternoon. Every shot, every voice, every note of music. Still couldn't generate a working Bluetooth connection.
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