Engineer who escaped to marketing. Founder twice, growth lead thrice, mum always. Chronically on X these days, chasing what’s happening around the world.
Bengaluru
Joined June 2011
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Creator marketing has mostly been guesswork: pick a creator, send product, hope.
@lightreelai just analyzed 4.5M TikToks to test if UGC virality is luck.
Reshuffle the data and luck gives you 24 standout creators. The real data has 84. That means some creators hit again and again, so being a good creator is a repeatable trait.
The creator matters more than the format.
Creator marketing is about to get a lot more research-driven. This is a validation. 👇
Abhisha Shrivastava retweeted
New Milestone.
Same Mission:
To help you build what your business needs
Most businesses don’t need just any software. They need a way to turn how they actually work into software
That’s what @emergentlabs is becoming: the operating system for businesses
Today we’re announcing our $130M Series C at a $1.5B valuation to put that future in their hands
Abhisha Shrivastava retweeted
The avg age of cracked teams building ai in India is probably 25. Avg age of cracked teams building deep tech in India is probably 18 😂
Unicorn Now - $1.5 Billion 🦄
A selfie with the Emergent GTM team
Every Motion you see from Emergent, this is the team behind it
Everyone sees the strategy
Very few see the thinking behind it
Every piece of content starts with three questions:
> What message are we trying to communicate?
> What emotion do we want people to feel?
> What action do we want them to take?
At Emergent, marketing isn't about chasing clicks
It's about helping people realize they can build their dream product without hiring a team of engineers.
Every ad. Every video. Every post
Has one job:
Make someone believe, "I can build this"
For the first time, someone working from a penthouse in Dubai and someone running a kirana shop in Rural India have access to the same superpower "The ability to build and scale software"
Emergent levels the playing field
That's the real product we're marketing
Congrats to everyone who helped build this journey. Onward 🚀
@mukundjha @madhavjha
Abhisha Shrivastava retweeted
Most businesses don’t need just any software. They need a way to turn how they actually work into software
That’s what @emergentlabs is becoming: the operating system for businesses
Today we’re announcing our $130M Series C at a $1.5B valuation to put that future in their hands
Abhisha Shrivastava retweeted
HERE WE GO!
@FabrizioRomano X Emergent Builder's Contest is live.
Build software to solve a real-world problem across sports or your business, and win from a prize pool of $100K.
Join the challenge here: app.emergent.sh/fabrizio
RT @DanishSait: Your business does not need Excel to excel. Listen to Kumar and use Emergent to create a tool for your business with no co…
Abhisha Shrivastava retweeted
Introducing Claude Fable 5 on @emergentlabs
Anthropic's first Mythos-class model, a tier above Opus
Takes a vague idea, asks the right questions once & builds for hours without breaking
Live for every builder today, no waitlist
Love it ❤️
1/ @RCBTweets winning again. Rajat Patidar at the center of it
And now Rajat coming back to @MPLeagueT20, which starts today. Cricket has had a beautiful week
But what @AScindia is building for MPL on @emergentlabs is the part I am excited and inspired about the most
Abhisha Shrivastava retweeted
We help founders and business owners build real and reliable software with @emergentlabs
But once you ship, the real work begins: customers, ops, follow-ups, reminders, hiring. Endless small tasks
Today we start taking that off your plate
Introducing @buildwingman beta
Congrats Team Noon!
I’m thrilled to announce we’ve raised $44M to build a new home for product design. Meet @noondesign.
No workflow is more broken and fragmented in 2026 than the product designers’. The very same people who care most about building software don’t have software purpose built for them. @kushagrasinha7 and I have lived this problem first hand as designers ourselves.
That’s why we built Noon. The first product design tool that works entirely on your product code, so you can design not only how a product looks, but also how it works. With AI at its core that works in seconds, not minutes.
For the first time, you can create, iterate, build, test and ship. All in one canvas. No translations or roundtrips to the codebase and back.
Comment “Get Noon” and we’ll get you on the list for early access.
Abhisha Shrivastava retweeted
.@AnthropicAI is powering India's next generation of builders at Vibecon. This is big.
As a founder building in AI, I know how much access to the best models and token credits matter when you're trying to ship fast and think big.
Now, you can get that access too.
The top 300 Vibecon India builders get credits from Anthropic to use @claudeai, the AI model trusted by the world's most ambitious builders.
If you have an idea worth building, apply at vibecon.com now.
Abhisha Shrivastava retweeted
In this episode of the @LightconePod, we sat down with @mukundjha and @madhavjha, the founders of @emergentlabs - an AI platform that lets anyone build and ship production-ready software.
In just eight months, users have created more than 7 million apps on Emergent, with the number doubling in just the last 45 days. We discuss how they built one of the most powerful AI coding agents, why they focused on non-technical users and what it's like building for a global audience from India.
00:00 - Intro
01:06 - What Is Emergent?
01:18 - Founder Backstory
02:09 - From AI Testing to General Coding Agents
02:52 - Getting Ahead of the Market
04:18 - The Pivot to Non-Technical Users
05:22 - Why Second Movers Can Win in AI
09:04 - Building for Production, Not Just Prototypes
18:21 - Live Demo: Building Apps with Emergent
24:40 - How Emergent Hires and Runs a Lean Team
29:04 - Is SaaS Dead? The Rise of Personalized Software
34:04 - The Future: Niche Apps, Solo Builders and AI Agency
Abhisha Shrivastava retweeted
#NDTVIndAISummit | The End Of Coding? Emergent's Mukund Jha Says Just Prompt Your Dunzo ndtv.com/india-news/the-end-…
@mukundjha | @emergentlabs | @alexandermats | @aayush_a6
Abhisha Shrivastava retweeted
a) Fastest 0→$100M ARR vibe-coding ramp I’ve seen. A real inflection
b) The next billion builders start on phones, not laptops. This is the unlock
c) Near-free expertise lets tiny teams build what used to take armies. We’re early
Emergent is now at $100M ARR (run rate)
We got here in 8 months, making @emergentlabs one of the fastest-ever to do it!
That's not all.
Today, we're unlocking the next billion builders who will build on the go. 📱
Abhisha Shrivastava retweeted
Big congrats to @emergentlab on surpassing $100M ARR in just 8 months. An incredible milestone and a powerful signal for the rise of agentic software!
Emergent is now at $100M ARR (run rate)
We got here in 8 months, making @emergentlabs one of the fastest-ever to do it!
That's not all.
Today, we're unlocking the next billion builders who will build on the go. 📱
Abhisha Shrivastava retweeted
🤯 @emergentlabs has doubled from $50M -> 100M ARR in ~30 days. The exponentials are getting anxiety from this crazy, crazy growth and we are accelerating even faster now. Congrats to the whole team who have basically been at this 24x7x365 - unrelenting, uncompromising, unbeatable Emergent. @LightspeedIndia @vkhosla / @khoslaventures @SoftBank @scaletogether!
Emergent is now at $100M ARR (run rate)
We got here in 8 months, making @emergentlabs one of the fastest-ever to do it!
That's not all.
Today, we're unlocking the next billion builders who will build on the go. 📱
Abhisha Shrivastava retweeted
Amazing growth, fastest I have seen to $100m ARR. Great example for Indian startups. A real contender in the coding space.
Emergent is now at $100M ARR (run rate)
We got here in 8 months, making @emergentlabs one of the fastest-ever to do it!
That's not all.
Today, we're unlocking the next billion builders who will build on the go. 📱
Abhisha Shrivastava retweeted
Emergent is now at $100M ARR (run rate)
We got here in 8 months, making @emergentlabs one of the fastest-ever to do it!
That's not all.
Today, we're unlocking the next billion builders who will build on the go. 📱
So proud to play a little role in making of history! ❤️
