A company asked why it was so hard to hire a good writer. I told them it was because good writing is an illusion: what people call good writing is actually good thinking, and of course good thinkers are rare.

Every startup founder should read this insightful thread from Suhail about how to do interviews. And frankly every applicant should too; if you're good, Mighty is the kind of place you want to work, and most of his tips for interviewers are also implicit tips for interviewees.