Mixing a big personality with fun! Topgolf signs golf legend John Daly to a multi-year partnership, bringing one of golf’s most recognizable stars into the brand’s entertainment mix. Read more: buff.ly/LjwFoaD #Topgolf #SportsMarketing

Turkey, scalloped potatoes and chocolate covered chips? Lay’s is bringing five limited-time flavors to the holiday table, plus a sweepstakes with festive prizes. Read more: buff.ly/DUjyAAx #Lays #Marketing

Dallas-based @LERMAAgency is the new agency of record for Real California Milk. The integrated account includes creative, strategy, social, media, analytics and more. First work is expected in January 2027. buff.ly/kcv7rgb #Advertising

Lexus, Team One and Walton Isaacson debut five new spots in “The Power of Connection,” introducing the first-ever three-row, all-electric Lexus TZ. Read more: buff.ly/zxbwGyh #Lexus #Advertising

Twin Peaks has unveiled its inaugural Peaks Elite brand ambassador class, tapping fans to help bring the Dallas-based restaurant brand to life through social media and community engagement. Details: buff.ly/QRTYPww #TwinPeaks #Marketing

Samsung TV Plus has greenlit “Unlikely Families,” a four-part scripted anthology from Dhar Mann Studios about unexpected bonds and the people who show up when it matters. The series premieres exclusively in 2027. buff.ly/wIFjttH #Streaming #Production

Taco Bueno's “Churros for Change” campaign will donate 100% of Churro Fries profits at 125 participating Texas and Oklahoma locations, Oct. 14-18, to support domestic violence survivors. Read more: buff.ly/BZlpSoj #CauseMarketing

Chili’s comeback is no accident. Marketing leader George Felix still has big plans for the brand. What’s next for the restaurant’s remarkable turnaround? Read more: buff.ly/6oCWGYI #Chilis #Marketing

Dallas-based @GrooveJones is testing the new XREAL AURA AR glasses with interactive 3D, hand tracking and AI-powered experiences. See what the team learned and what's next for immersive brand experiences. buff.ly/AFLWQct #XR #AR #GrooveJones

Plot Twist created a new spot for H-E-B showcasing Texas firefighters and the people behind the badge. Watch the spot: buff.ly/ZOtsEng #PlotTwist #HEB

American Airlines and STARLUX Airlines launch a new codeshare, expanding travel options between the U.S. and Asia. More destinations & connections for both airlines. buff.ly/KcBX1sn #AmericanAirlines #STARLUX

USA Bobsled/Skeleton names Dallas-based The Uptown Agency its agency of record. The agency will lead communications, brand storytelling and digital strategy. buff.ly/xgTSZdn #UptownAgency #SportsMarketing

PepsiCo and Live Nation are bringing brands deeper into the concert experience. Food, drinks and fan activations are taking center stage. buff.ly/mG6uFoI #PepsiCo #LiveNation

TRG is the first independent North American agency to sponsor the Ehrenberg-Bass Institute gaining access to marketing scientists and evidence-based approach to understanding how brands grow. buff.ly/60HB6d3 #TRG #EhrenbergBass #MarketingScience #BrandGrowth

Dave & Buster’s has hired GUT as its new creative AOR, handling brand strategy, creative, social and influencer marketing. Mediaplus takes media, with a focus on data-driven national and local market strategies. buff.ly/aPnbWXD #DaveAndBusters #GUT #Mediaplus

AI is changing. What does that mean for us? Join AAF Dallas + Medium Giant Oct. 1 for a lunchtime conversation on AI, creativity, marketing and what’s next, The Human Factor: What AI Means for Creativity, Marketing and Growth Register: buff.ly/li36ku9 #AAFDallas #AI

30 years. One iconic partnership. And a lot more technology. AT&T and the Dallas Cowboys are extending their relationship, bringing new AR, mixed reality, AI-powered experiences to AT&T Stadium. Watch the video: buff.ly/yhezOE0 #ATT #DallasCowboys #SportsMarketing

The Texas Moving Image Industry Incentive Program (TMIIIP) rules are finalized and applications are now being processed. Qualifying productions can receive 5% to 25% of eligible Texas spending.. buff.ly/69SF025 #TexasFilm #FilmInTexas #TexasProduction #FilmIncentives

LERMA/ is helping the National Pork Board preserve more than recipes. Featuring @PaulinaChavez “Cooking Pork Memories” invites Hispanic Gen Z and Millennials to share the pork dishes, family stories and traditions they want to keep alive. buff.ly/pFazlBZ #LERMA #Pork

American Airlines has two new partnership stories worth watching. A heritage-inspired luggage collaboration with July. And a first-ever Official Airline Partnership with Inter Miami CF. buff.ly/Bw6fDoi #AmericanAirlines #PartnershipMarketing #SportsMarketing