
Believer, Husband, Father, Founder & CEO of sponsorship consultancy AdSport. Tight End @ASUFootball ('86-'90) & @RamsNFL ('90-'91; 2 stellar pre-seasons).
Phoenix, AZ, USA
Joined June 2008
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Thank you for the ❤️@Cronkite_ASU - Humbled and grateful to be recognized alongside so many talented Sun Devils in the @ASU_Alumni's Sun Devil 100 Class of 2021. Proud to be a Cronkite alumnus! #GoDevilsGo
Congratulations to Cronkite alumnus Gary Knudson for being featured in @ASU_Alumni's Sun Devil 100 Class of 2021! Knudson, CEO of sponsorship consultancy @AdSport, is among the 133 Sun Devil business leaders whose companies are being recognized for their entrepreneurial spirit.
Gary Knudson retweeted
With :08 left in the half, Horizon regains the lead on a pass from @KaiKnudsonQB to @ColtonJohnson85 .
The kick from Levi Floyd is up and in.
The Huskies lead the Wolves 15-10
Gary Knudson retweeted
.@KaiKnudsonQB finds @DylanBrush2029 who takes it all the way for a touchdown.
The extra point is blocked. Horizon leads DM 8-0 with 7:38 remaining in the first.
Gary Knudson retweeted
The portal does not open until January, but programs are already in conversations. For families who received an offer this fall, here is what pre-portal market activity signals.
12sportsconsulting.com/indus…
Gary Knudson retweeted
The NLI is gone. For families six weeks from early signing period, here is what replaced it and what to verify before your athlete signs.
12sportsconsulting.com/indus…
Gary Knudson retweeted
Also, no one should assume that good coaching and evaluation of QBs is something all college and NFL evaluators are good at doing. There are plenty who coach it that are so far over their head that they ruin the player instead of maximize his performance!
I was sitting at the Baccarat Bar at the Wynn recently, visiting with the father of a high school quarterback, discussing QB play. (Great spot, by the way. Highly recommend.) Today, he sent me this video with a simple message: “EXACTLY what we were talking about.”
Couldn't agree more.
I've watched this happen for over 20 years. We identify quarterbacks with exceptional physical traits, reward them with recruiting rankings, and too often mistake their athletic advantage for mastery of the position.
At the high school level, a quarterback can be the best athlete on the field and overcome poor decisions with superior physical ability. But as the competition improves, those advantages narrow. Suddenly, identifying coverage, managing protection, processing progressions, and delivering accurately within a compressed window become the difference between playing quarterback and simply making plays.
The concern isn't that we're evaluating physical traits. Those matter. It's that we're often evaluating what is easiest to measure rather than what is most important to project.
A 70-yard throw tells me something about arm strength. It tells me very little about whether that quarterback can recognize a rotating safety, eliminate a covered primary, and deliver the ball to his second option before panic sets in.
That's the evaluation challenge, and more importantly, the development opportunity.
The quarterback position is not a throwing position. It is a command position. Physical talent creates opportunity. Processing, decision-making, and repeatable accuracy determine how effectively that opportunity translates as competition improves.
Gary Knudson retweeted
Mid-level programs are now explicitly telling recruits to develop here, then transfer for bigger NIL. For families hearing that pitch, the right response is due diligence, not a quick yes.
12sportsconsulting.com/indus…
Gary Knudson retweeted
Recruiting can wear him down. Protect the kid inside the prospect.
This is the part nobody posts about.
The season, camps, film sessions, DMs, rankings, questionnaires, and a phone that never really stops. Stack that on top of school, a season, and being seventeen, and you've handed a kid a second job he never applied for. Some athletes genuinely thrive in it. Plenty quietly stop enjoying the thing they were once great at.
The signs are easy to miss because they look like maturity. He gets quieter. He stops bringing it up. He answers the phone like it's a chore. He starts describing football as something he has to do.
Parents are usually the last to notice, because the process is exciting for us in a way it stopped being for him a while ago.
✅ Does he still enjoy playing?
✅ Is he starting to dread the phone?
✅ Is recruiting every dinner conversation?
✅ Who is he when football is quiet?
The goal is a kid who still loves the game. An athlete who burns out at seventeen never finds out how good he was.
If the process is wearing on your family, the conversation starts at 12sportsconsulting.com.
Navigate. Compete. Commit.
#FootballRecruiting #CollegeFootball #RecruitingAdvisory #FootballParents #StudentAthlete #RecruitingJourney #AthleteMentalHealth #SportsParenting #12SportsConsulting
Gary Knudson retweeted
When a college football program retains a struggling coach, finances often drive the decision as much as confidence. Here is what families evaluating those programs should understand.
12sportsconsulting.com/indus…
Gary Knudson retweeted
When historically elite programs lose multiple commits in October, boards shift. For 2027 families in active conversations with those programs, that shift has direct implications.
12sportsconsulting.com/indus…
Appreciate those who believe in you, stay humble, and keep working. Proud of you, Kai. Keep earning it. ❤️
Game 3 Back | W vs. 6A Highland, 17-10 | 7-1
After sitting out five games, I don't take a single snap for granted. Blessed to compete with my brothers. Grateful for my coaches and teammates. All glory to God! 🙏
📊 17/25 | 201 Pass Yds | 2 TD
🏈 27 Rush Yds | 228 Total Yds
🎯 118.9 QB Rating
#AGTG #QB2028
@therealbeadle @CodyTCameron
🎥: Lee Brush
Gary Knudson retweeted
This week's Inside the Trail by Rudy Carpenter.
For families of QBs evaluating programs where the head coach calls the plays, the arrangement looks different from inside than it did on the visit.
12sportsconsulting.com/indus…
Gary Knudson retweeted
QB recruits in the 2027 class are drawing NIL offers of $750,000 to $1.5 million, up fivefold from one cycle ago. What families need to understand before committing.
12sportsconsulting.com/indus…
Gary Knudson retweeted
In recent cycles, a clear majority of top-ranked recruits at major programs enrolled in January rather than August. For 2027 families approaching signing day, the enrollment question follows quickly.
12sportsconsulting.com/indus…
Gary Knudson retweeted
No offers yet isn't no path. It does mean changing the plan.
There's a particular kind of quiet that hits families in October of senior year. The phone that was busy in June has gone still, and the instinct is either to panic or to insist everything's fine.
Neither helps him.
A senior fall without an offer is not the end of his football. It is, however, a signal that the plan needs to change. Usually the target list was built around where the family hoped he'd play rather than where he actually projects. That's a fixable problem, but only if somebody says it out loud.
Rosters fill later than most families think. Staffs lose commitments in December and January. Kids sign in February. Late film moves people, but only if it's in front of the right level of program.
✅ Is the target list realistic about level?
✅ Has his senior film gone out yet?
✅ Are D2, D3 and NAIA on the list?
✅ Is he still improving, or coasting?
Quiet in October isn't a verdict. Rosters fill late, and late film still changes minds.
If it's gone quiet for your son, the conversation starts at 12sportsconsulting.com.
Navigate. Compete. Commit.
#FootballRecruiting #CollegeFootball #RecruitingAdvisory #FootballParents #StudentAthlete #RecruitingJourney #SeniorSeason #RecruitingRealTalk #12SportsConsulting
Gary Knudson retweeted
The SEC adopted a uniform NIL contract on Monday. For families evaluating offers at conference schools, what is standardized and what is still school-specific are two different questions.
12sportsconsulting.com/indus…
Gary Knudson retweeted
The early signing period opens in seven weeks. For families in active recruiting conversations, the next seven weeks are when scholarship decisions get made, not announced.
12sportsconsulting.com/indus…
Gary Knudson retweeted
The new five-season framework gives athletes more runway, but the clock starts at first enrollment or the year they turn 19. For families with December decisions ahead, the timing matters.
12sportsconsulting.com/indus…
Gary Knudson retweeted
Some kids arrive late. The board is never fully closed.
Recruiting rewards early bloomers, and it's easy for a family to conclude the window shut somewhere around junior spring. It didn't.
Kids grow three inches between seasons. Kids move from receiver to safety, or from tight end to tackle, and suddenly the frame makes sense to a position coach who passed before. Kids have a senior year that finally matches the body they've been carrying around since sophomore year.
Meanwhile, staffs are still filling boards in December and January. They lose commitments. They miss on a target. They're always one decommitment away from needing somebody at his position, quickly.
Being available and visible when that happens is the entire game. Which means updated film, updated measurables, and a list that includes programs still recruiting late.
✅ Is the new senior film out everywhere?
✅ Have his measurables been updated?
✅ Are late-cycle schools on the list?
✅ Is he ready if a spot opens in January?
Late isn't the same as too late. Rosters shift right through signing day, and somebody always opens a spot.
If your son is coming on late, the conversation starts at 12sportsconsulting.com.
Navigate. Compete. Commit.
#FootballRecruiting #CollegeFootball #RecruitingAdvisory #FootballParents #StudentAthlete #RecruitingJourney #LateBloomer #SigningDay #12SportsConsulting
Gary Knudson retweeted
He can start in January. A semester early changes a lot.
Early enrollment has gone from rare to routine, and most families only ever hear the upside.
The upside is real. He arrives in January, goes through a full college strength and conditioning cycle, and takes spring ball reps months before the rest of his signing class shows up in June. He learns the playbook while it's quiet. For some kids that's the difference between playing as a freshman and watching as one.
Now the other side. He graduates high school a semester early, which means finishing credits on an accelerated schedule and usually giving up his senior spring sport. He leaves home at seventeen. He misses the last half of his last year with the friends he grew up with.
Some kids are ready for that. Plenty aren't, and readiness has nothing to do with how good he is at football.
✅ Are the credits actually finished?
✅ Does he skip his senior spring sport?
✅ Is he ready to leave home at seventeen?
✅ Does the staff want him there early?
It's a head start, not a shortcut. He trades the last half of high school for the first half of college.
If you want help weighing an early enrollment for your son, the conversation starts at 12sportsconsulting.com.
Navigate. Compete. Commit.
#FootballRecruiting #CollegeFootball #RecruitingAdvisory #FootballParents #StudentAthlete #RecruitingJourney #EarlyEnrollee #SigningDay #12SportsConsulting


















