AI shopping agents like Meta's Muse could reshape the way ads reach consumers, reducing touchpoints for retail media. In this week's Ad Tech Explained, we break down what this means for ad tech’s future. adtechexplained.com/p/musing…

Pod bidding is streamlining video ad auctions, cutting QPS, and boosting efficiency for DSPs. Here’s why more platforms are adopting the standard. adtechexplained.com/p/pod-bi…

Fox’s $22B acquisition of Roku is all about scale, identity, and data—not content. Here’s why the platform’s distribution-first strategy matters for CTV. Read the full explainer. adtechexplained.com/p/roku-c…

Why is show-level data so hard to access in CTV ad buying? We break down the CTV data gap—and how new solutions bring clarity to programmatic TV. adtechexplained.com/p/the-ct…

'Agentic' advertising spend could flow from buyers to publishers through two main pathways. We discuss both in our latest Ad Tech Explained. adtechexplained.com/p/follow…

Trey Titone breaks down how proximity, intentional skill expansion, and public sharing shaped his 15-year ad tech career. Worth a read. adtechexplained.com/p/how-i-…

Elon is making use of all that unsold inventory.

And then @perplexity_ai said, “It’s a $50 CPM!”

@AdtechGod @airgups23 @aripap @beehiiv @UofDigital @tkawaja @joe_zappa @Ghost

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Mobile web advertising has devolved into a UX hellscape. Sandwiching ads between two autoplay anchor ads at the top and bottom is…a choice. I wish this were out of the ordinary, but these days, this is a normal mobile web ad load.

AppLovin is YUGE.