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Fang-tastic last day is TOMORROW 🧛🦇
Our Halloween offer ends on 31 October. Top up $250+ on Adsy and get a $50 bonus on your bonus balance* 🎃
Use it on content placements, link insertions and digital PR.
How to get it:
🔗 Tap the special Halloween link in bio
💳 Top up $250+
🎁 The $50 bonus is added to your bonus balance automatically
Rules:
• The offer is valid until 31 October 2026.
• Minimum deposit: $250
• Advertiser accounts only, once per account
• The bonus is available only through the special Halloween links in bio, Stories, our emails and official Adsy channels
One day left. Even vampires don’t like to be late 🕯️
🔗Your magic Halloween link is here: bit.ly/4hXME5E
*Bonuses are credited only to the bonus balance, not to the main balance. You can use them at checkout in the cart, in accordance with the current bonus system rules on the website.
#Halloween #Adsy
🫠AI has made some perfectly normal writing habits sound like AI.
✖️Em dashes.
✖️“It's not X, it's Y.”
✖️“I've been thinking a lot about…”
These existed long before ChatGPT.
But now, use them in your writing, and people might immediately suspect AI.
The irony? AI learned from human writing, picked up the techniques that made it engaging, and then overused them until they became clichés.
🤷♀️Now, writers are abandoning their own writing habits just to avoid sounding like a machine.
AI was supposed to make writing easier. Instead, it’s making it harder to sound human.
💬 What's one AI writing cliché you'd happily retire forever?
🎙️ Highly recommend watching our latest AdsyTalks conversation with Benjamin Brown, VP of Marketing at ReBiz: bit.ly/3WSYlCo
#AI #ContentMarketing #Writing #Copywriting #AdsyTalks #adsy_com
👻You may already be owed a few backlinks!
Someone mentioned your brand. You’re a partner. You were a podcast guest or an event sponsor. The work is done, but the link is missing 🕸️
Check these five places first:
1️⃣ Unlinked mentions: your brand is named, but not linked 🕸️
2️⃣ Lost backlinks: links that quietly vanished
3️⃣ Partner pages: you work together, but you’re not listed
4️⃣ Podcast show notes: great episode, no link
5️⃣ Event sponsor pages: sponsors often get linked
📚 Not sure where to start? Our blog has 27 tested ways to get backlinks for any situation: bit.ly/4iLlDTi
🤖 More AI content. Less thinking?
AI can speed up marketing, but speed alone doesn’t make it better.
In the latest Adsy Talks, Benjamin Brown, VP of Marketing at ReBiz, shares how his team puts AI to work and what that changes about the way marketing gets done.
Here are a few examples of smart uses of AI on Benjamin’s team
🔹AI handles the heavy lifting, freeing the team to focus on messaging and customer conversations.
🔹 Nothing goes live until a person reviews it. This rule helps to protect quality and brand voice.
🔹 Automating a messy process with AI won’t fix the problem. It will make it more visible.
🔹 AI can help teams do more, but the real value is making more room for strategic work.
🎧 The new episode is LIVE today. Watch it now: bit.ly/4stxXec
💬For which tasks does your team use AI now?
#AdsyTalks #AI #MarketingStrategy #ContentMarketing #adsy_com
😬 Google can quote 3 sentences from your article and send you zero visitors.
That’s the Featured Snippet trade-off.
Now AI Overviews add a twist: Google’s AI combines information from multiple sources. Being featured in a Featured Snippet doesn’t guarantee a citation in an AI Overview.
So, how can you optimize your content for both?
Here are 6 ways to write for Featured Snippets and AI Overviews 👇
1️⃣ Answer first. Use a clear, question-based heading and put the direct answer in the first paragraph. Add details afterward.
2️⃣ Make it stand alone. Name the subject instead of saying “this method,” and include any conditions that could change the answer.
3️⃣ Match the format.
Steps → numbered list.
Comparisons → table.
Definitions → short paragraph.
💡If the answer needs only two sentences, keep it in a paragraph.
4️⃣ Prove it. Use verified sources, original research, surveys, or official documentation. Be specific: “18 of 25 respondents” beats “most businesses.”
5️⃣ Keep it fresh. Update outdated prices, features, and year-based statistics. Check every place the information appears, including tables and FAQs.
6️⃣ Build authority. Earn relevant backlinks and mentions on trusted websites.
📚 Want the full playbook? Explore our guides for practical tips on both:
🔎 Featured Snippets: bit.ly/4dYxVoL
🤖 AI Overviews: bit.ly/4e2IgQp
🔥 Two @brightonseo - two very different looks! This autumn Eddie, our Adsy mascot, had a busy few weeks.
First stop: brightonSEO San Diego.
Then: brightonSEO UK.
✈️In San Diego, we went full Top Gun Eddie got a flight suit, we handed out aviator glasses and coffee tumblers, and a Tom Cruise lookalike even stopped by to join in.
😎 In the UK, we switched to James Bond. Darker visuals, Eddie in a tuxedo, a secret car, a photo corner, coffee and merch.
Why not just bring the same booth to every event? Because if you go to a few conferences a year, you’ve probably seen plenty of similar setups already.
We’d rather give people something fun to stop for: a coffee, a photo, a laugh. That’s usually how the best conversations start 😄
💙 Thank you to everyone who came by, stood in the coffee line, took photos with Eddie and shared their thoughts with us. You made both events a lot of fun.
👉 Want to see how our latest events went, including SEO Estonia, MozCon and brightonSEO? Read the full recap: bit.ly/3W6AD5m
Now we’re curious: Top Gun or Bond, which one was your favorite? 👇
#brightonSEO #SEO #ContentMarketing #adsy_com
Dance with us 🕺 Our owl just joined the ghost owls’ party 👻
Top up $250+ on Adsy by Oct 31 and get a $50 bonus on your bonus balance* 🎃
Use it on content placements, link insertions and digital PR 🎁
👉 Get the special Halloween link: bit.ly/4hXME5E
*Bonuses are credited only to the bonus balance, not to the main balance.
They can be used at checkout in the cart, in accordance with the bonus system rules on the website. Once per account, advertiser accounts only. Available only through the special Halloween links.
😲Your Shopify product page might be missing its most valuable asset: product data.
For example, 2 stores sell the same ski jacket.
One lists a title, a generic description, a few images, and some reviews.
The other explains:
→ Waterproofing and insulation
→ Temperature ratings and materials
→ Fit, sizing, and product attributes
→ Real-world use cases
→ Relevant product details in Shopify metafields
Which product page gives shoppers more reasons to buy?
Rich product data helps customers understand what they’re buying and gives search engines more context about your products.
🤔 Yet many brands still leave Shopify category fields and custom metafields underused.
💬 Shopify store owners and SEO pros: are you fully using your product metafields, or is there untapped potential?
🎙️ More insights from Louis Smith @Thenorthernboy1 on AdsyTalks: bit.ly/4dH6MXe
#ShopifySEO #EcommerceSEO #ProductData #Ecommerce #SEO #Shopify #adsy_com #AdsyTalks
🎃 Trick or treat? Only treats at Adsy
From October 21 to October 31, top up your balance with $250 or more and get a $50 bonus on your bonus balance* 🍬
👻 Our Halloween owls are guarding it. No tricks, just a sweet extra for your next orders!
How to get it:
🔗 Open the special Halloween link: bit.ly/4hXME5E
💳 Top up $250+
🎁 The $50 bonus is added to your bonus balance automatically
Rules:
• The offer runs from October 21 to October 31
• Minimum deposit: $250
• Advertiser accounts only, once per account
• The bonus is available only through the special Halloween links in bio, Stories, our emails and official Adsy channels
🔥 Get your bonus here: bit.ly/4hXME5E
*Bonuses are credited only to the bonus balance, not to the main balance. You can use them at checkout in the cart, in accordance with the current bonus system rules on the website.
#Halloween #adsy_com
🫠A $100M+ fashion brand can still lose organic traffic because of one common SEO mistake.
👉Optimizing for the brand instead of how customers search.
A collection might have a creative name that perfectly captures the brand’s identity. But customers aren’t necessarily searching for that name.
They’re searching for:
→ Wool coats
→ Women’s trench coats
→ Long winter coats
If category pages, product metadata, and filters don’t align with real search behavior, you’re leaving organic opportunities on the table.
⚙️Your job as an SEO is to bridge the gap between what the brand calls its products and what customers actually search for.
💬 When working with fashion brands, how do you balance creative branding with SEO-driven category naming?
🎙️ We explored this on AdsyTalks with is Louis Smith @Thenorthernboy1 founder at Shopclix, working across Shopify GEO/SEO, Google Shopping, and ChatGPT Shopping.
Watch the full episode: bit.ly/4dH6MXe
#FashionSEO #EcommerceSEO #SEO #adsy_com #AdsyTalks
😵💫Too many AI tools. Zero clue which one actually helps.
We picked 7 worth your time, one for each moment you’re stuck:
🎨 Need a visual, fast → Adobe @Adobe Express
AI design, templates and auto-resizing for every platform.
💬 Socials are a mess → VistaSocial @vistasocialapp
All platforms, comments and DMs in one dashboard, with AI replies in your brand voice.
✍️ No idea what to write → Jasper @heyjasperai
Ads, emails and landing pages that sound like your brand.
📉 Results suddenly dropped → Vaizle @vaizle
Ask your data in plain language and see what’s behind a drop.
📊 Client wants a report → ReportGarden @ReportGarden
Automated reports with AI summaries from 100+ sources.
⚙️ Drowning in busywork → @mondaydotcom
AI agents that take repetitive tasks off your plate.
🎯 No clue who to target → Clay @clay
Audience research and personalized outreach.
That’s just 7 of 17. The full guide has tools for social media, content, SEO, analytics, reporting, automation and outreach, so you can find the right one for your goal.
👉 Read about all 17 on our blog: bit.ly/4BmE8F5
👀What does good SEO really look like today?
According to Kristina Frunze, Founder of WebView SEO, effective SEO combines three essential elements:
⚙️Technical SEO — building a technically sound website that provides a strong foundation for search visibility.
📝 Valuable content — creating well-structured, relevant content that addresses your ideal customers’ pain points in a clear and unique way.
🔗 Off-page SEO — building a healthy backlink profile and maintaining a strong presence across relevant directories, third-party platforms, and social media.
These 3 elements work together to strengthen your online visibility and help your brand show up wherever your audience is searching 🔥
💬 Which of these 3 areas do you think has the biggest impact on SEO results today? Share your thoughts in the comments!
🎙️ Follow AdsyTalks for more insights and expert perspectives from across the SEO industry: bit.ly/4zzbVsP
#AdsyTalks #SEO #TechnicalSEO #ContentStrategy #OffPageSEO #LinkBuilding #DigitalMarketing #SEOStrategy #adsy
🤯 70% of shopping happens on AI?
That doesn’t mean 70% of purchases happen there.
Even when the journey starts with AI, customers may still turn to Google to compare options and your website to complete the purchase. Clean product data matters. But your website still needs to turn interest into sales.
🎙️ We discussed this on AdsyTalks with Louis Smith, Founder of Shopclix, who works across Shopify GEO/SEO, Google Shopping, and ChatGPT Shopping.
Watch the full episode here: bit.ly/4dH6MXe
💬 Will AI replace ecommerce websites, or make them even more important?
👇 What’s your take?
#AICommerce #EcommerceSEO #ShopifySEO #GEO #GoogleShopping #ChatGPTShopping #AdsyTalks #adsy_com
🎉@ahrefsevolve in San Diego is a wrap!
Two incredible days of SEO talks, good vibes, and great people.
Adsy was there to keep the spirits high, the SEO ghosts away, and the coffee flowing! ☕️🦉
⚡️Big ideas, great conversations, new connections, and memories we’ll be talking about long after the last SEO ghost disappears.
The official Ahrefs Evolve party, proudly sponsored by Adsy, was the perfect way to wrap up an amazing event! 🥂
Thanks to everyone who stopped by, grabbed a coffee, and made these two days unforgettable.
Until next time, SEO friends! 💙
#AhrefsEvolve #adsy #SEO #DigitalMarketing #SEOLife









