ALT Plate of chocolate chip cookies with headline: Chips Ahoy! won't tell you what its new cookie tastes like.
ALT The play behind it: Chips Ahoy! launched on TikTok Shop with a $25,000 prize; Hi-Chew brought its mystery back; Twinkies plans another in 2027.
ALT Steal this: hide one detail and let fans guess; give them a reason to play. Aeko mascot.
ALT Store candy aisle photo with headline: Prices up 15%+. Halloween candy sales down 6.7%. Here's why.
ALT The scary numbers: seasonal Reese's price up 23%; 35% of holiday shoppers will skip candy; Hershey expects 35% of seasonal sales this week.
ALT What it means for founders: lock ingredient costs early; book seasonal line time months ahead. Aeko mascot.
ALT Costco warehouse aisle photo with headline: About $90 billion in Kirkland Signature sales in 2025. So who makes it?
ALT The makers we can name: batteries, Duracell; coffee, custom roasted by Starbucks; most others, Costco doesn't say.
ALT What it means for founders: the label isn't the maker; ask what else runs on the line. Aeko mascot.