Community @beehiiv. Always building something to connect ppl. Writing more these days.
Cincinnati, OH
Joined March 2011
- Tweets3.3K
- Following2.1K
- Followers2.4K
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I have been keeping a secret that I can FINALLY share with you all!!!!!
I'm partnering with @beehiiv to lead their Community Product.
It's LIVE now. Released today at the Summer Release Event which was...truly something (link in comments if you want to watch).
I love 0-1 work.
AND I love it even more when it means I'm on a team enabling more connection in the world.
It is now possible for hundreds (thousands?) of diligent writers, podcasters, business owners, growth teams, and publishers to launch a community with a tool they already use.
We have tried *very hard* to make getting started easy, manage, engage with, and grow your community.
If you're thinking...thanks for the tool, but where do I even start...
The beehiiv team and I are here to support you.
How? via...
- Calls where we jam on your community strat
- Helping you launch it
- Being a thought partner to ensure the dials are set up so the community and members thrive
- Listening to your feedback (and doing something great with it)
ALL of the above are part of my role (can't believe I get to do this for work 🥹)
That's how much it matters to the team that YOUR community succeeds. And that your members genuinely love their experience too.
There are 1 million business reasons to make community a part of your strategy.
But what's really freaking exciting for me is the idea of *so many more* communities being available for a variety of humans to join, participate in, nerd out in, connect in.
So yes, I'm repping community with the incredible @beehiiv team with whom it has been a privilege to work with over the last month.
And I'll still keep supporting all kinds of community architects by sharing more about the work that goes into community. I also hope this means I'll connect with + learn from more of them (you??). DMs and comments open!!
Now, I shall return to the work. I think @denk_tweets 🐝 just DM'ed me 234 ideas. See you all around here more. 💕
builders at heart will say
"i'm gonna play video games bye"
and then come back with sh*t like this a few days later lol
the more I learn about this feature, the more I want to start a podcast because wdym it would be this easy to manage it all
Podcast ads are live on @beehiiv 🎙️💸
Dynamic ad insertion, a campaign manager, programmatic ads, and dedicated reporting.
I’ve spent years managing podcast ad ops across all kinds of platforms, so I came into this with a long wishlist.
Here’s what you can do 🧵
Use unsold ad inventory for House Promos
Even apply it to the back catalog so ppl listening to an ep published 6 months ago are still learning about what’s CURRENTLY happening in your universe
House promos inserted automatically without re-cutting or re-uploading, now on @beehiiv 🐝 !!
you learn something new everyday
#17 upload your own fonts
you can now upload your own fonts straight from the font picker in the @beehiiv website builder
your brand font. everywhere.
Alifya✨ retweeted
Creator-in-residence is going to be a new hot gig in 2027, calling it now
Seeing the occasional one pop up here and there, but so many companies still hesitate to do anything large-scale and long-term with a single creator
I think this is a hugely underutilized play
"A walled garden" is a beautiful way to describe a private, curated community
If your emails have added value, your audience trusts your brand enough to walk into a curated room.
You can be the reason they get 10x value from being in the same room.
In return you get the intangibles like long term loyalty and goodwill.
Tangibly you're securing your brand's future. LTV up! Retention up! MRR up!
The threat to @beehiiv isn't marc lou (guy's a jester).
The actual threat to beehiiv is that humans will stop reading their email.
AI agents don't read newsletters.
Even today, the Apple summary front-runs the need to open for a percentage of readers.
This means the ad model for newsletters is gone in 3 years.
The conversion math also becomes tougher and tougher, even with a huge list.
If everyone is using Claude/Muse/Grok as their LifeHQ (which they will), the only newsletters that get read will be personality/opinion driven (for fun).
The "own your audience" frame also dilutes when the layer between your words and the human buyer is designed to avoid consuming it.
This is not a beehiiv problem, it's an email problem in general.
Beehiiv is diversifying into other products, which is smart.
But one of the core tenets of audience building (just get their email and you're golden) is starting to weaken.
If I had a job interview and they sent me a Teams link, I would very politely decline the opportunity to continue the process
