Co-Founder + Producer @novra. Building the teams that make hard-to-explain products look incredible. See how we do it ↓
Joined September 2017
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A lot of keyframes behind the first few seconds, and each one has to make you want to watch the next.
We shared the Pulse It director’s cut yesterday. Here’s a few seconds taken apart so you can see what our team was working on behind the scenes ↓
“Just a little character on the support screen” lol
A lot more went into it than that :))
Built in @rive_app and it’s already live in their App.
This is only part of the animation lol
The best part of making these is watching the team make all this complexity disappear.
Allen Asgari retweeted
This is what advertising inside AI should actually look like.
We rebuilt @trygravityai hero around the product instead of letting copy handle all the explanations.
Rockstar forgot to fix GTA 6’s UI,
So we did it for them.
You’re welcome, @RockstarGames
#gtavı
Allen Asgari retweeted
The next big ad network might live inside the question you were already asking.
Found @trygravityai while looking into advertising inside AI for Novra and ended up going pretty deep on what they’re building.
For @candid_health , the hard part was making all those separate claim checks feel like one continuous flow.
A lot of tiny timing + transition decisions hiding underneath this one.
Go watch the 60 fps version on our website.
Allen Asgari retweeted
How do you visualize a product with way too much to show?
@PlotWorkspace turns one search into videos, conversations, trends and signals.
Here’s how we took the hero from rough frame to final build 👇
Allen Asgari retweeted
Insurance claims have no business being this satisfying to watch.
We took @candid_health existing hero and pushed the validation flow much further.
Each check leads into the next and the whole claim journey plays out in one sequence.
That's a live working webpage btw check out now, link in comments ↓
Allen Asgari retweeted
This is the part you usually don’t see.
Our @candid_health build drops tomorrow.
How do you animate a product that’s basically invisible?
For Conduct, we used their existing stripes, gradients and UI elements to turn an abstract story about systems + connections into something you could actually follow.
The animation wasn’t designed to live in a showreel. It had to work inside the actual hero.
We built it into a working version of the homepage and refined the motion in context.
Here’s a look underneath the build ↓
Allen Asgari retweeted
Top or bottom?
Bottom is the live @HightouchAI hero.
Top is what we'd ship instead.
I kept their footprint but packed way more product storytelling into a 10-second live build sequence.
Not a Figma prototype btw, actually built on a website.
Live link in the captions 🫵
Allen Asgari retweeted
The video is only half the point.
I took the animations already in @HightouchAI 's hero and extended them to show more of what happens before the final result.
And built the whole thing into a working version of the homepage.
Go see it live ↓