NEW EPISODE: #248 - LULU CHENG MESERVEY (@lulumeservey) Lulu is the founder of Rostra, a strategic advisory firm that helps founders go direct with their comms. She's received high praise for her work from some of the world's greatest founders including Brian Armstrong, Sam Altman, Palmer Luckey, and others alike. She's the one who these kinds of founders call when they need help. A dozen of them are lucky to call themselves her clients, and countless others have benefitted greatly from her help over the years. Lulu has an awesome energy about her which was palpable from the moment we got on the call to record this podcast. It was a pleasure speaking with her about her story, the nuances of her work with founders, and how she thinks about the evolution of her firm, Rostra. Timestamps below. Links in first reply. Please enjoy. 00:00 Intro 01:46 Lulu's origin story 04:54 Selection bias for energy 08:03 Walking calls and future tech 12:35 A day in Lulu's life 16:47 Building a 1/1 reputation 25:43 How she chooses clients 32:27 Hiring outside comms 34:20 Founder conviction troughs 38:36 Rostra's evolution 42:32 Closing thoughts