We all know AI doesn't want to cite any random site. If they give out bad information, it makes them look bad. So what trust signals do they care for? Which ones matter more? And how does that change per platform? Check out the results.

33% of people discover brands on Google. And although that's a big percentage, 67% discover brands outside of traditional search. You can't ignore Google, even if search is changing. But at the same time, you can't ignore platforms like Reddit or podcasts as they are starting to gobble up more market share. The best approach is an omnichannel approach.

Want AI to See You as the Authority? Stop Chasing Keywords. Start Owning Questions. The more you dominate specific questions (not just broad topics), the more AI cites you as the go-to source, even if your traffic stays the same. The sooner you realize AI rewards comprehensive answers (not just "top 10" lists), the faster you’ll become ChatGPT’s trusted expert. The bottom line? AI doesn’t surface generic content, it recommends definitive answers. If you’re not the best at solving one clear problem, you’re invisible.

If you are going to use AI to write content you can’t forget about DRIVE. Without DRIVE, you’ll find that AI will just crank out content that no one will read. It’s why we find human-written content outranking AI-written content 94.12% of the time. So what’s DRIVE? DRIVE stands for data, review, insights, visuals, and energy. Here’s how to use it to make your AI content get read. Data – it’s hard to prove a point if you aren’t backing it up with data. You can use Scholar GPT to help you gather data or you can just use prompts. Make sure you integrate data within your content and cite your sources. It helps reinforce that you know what you are talking about. Review – you need to review, edit, and fact-check the content AI produces. AI produces a lot of inaccuracies. This causes people to stop reading, and bounce away (click the back button), which signals to search engines that users don’t care to read your content so they shouldn’t rank it high. Insights – what insights do you have that others don’t? Share your personal experiences within your content. It not only makes it more personable, but it helps build up your authority. Plus it makes your content stand out from other AI content as it is tough for AI to integrate personal experiences. It's also the same reason why Google loves when content has experience, expertise, authority, and trust. They rank content higher when it contains those elements. Visuals – whether it is images, videos, or even audio… use visuals and rich media to help get your message across. Everyone consumes content differently and just having blocks of text with no visuals makes things harder to read. Energy – no one likes reading dry content, put some life into the content. You can show your energy by using humor or storytelling or just by writing in a conversational tone. Just think about a college lecture… when the professor has low energy people tend to stop paying attention. Also, remove any fluff in the content. It really takes the life away.