retention can’t fix false promises if u oversell the outcome to get the first purchase, u’re giving them a reason to never buy again finding the fine line between making ur product desirable and setting expectations it can actually meet is everything

Something I’ve noticed is that people usually cancel because they’ve got too much product left. it’s rarely because they’re saying it didn’t work. So before assuming there’s a problem with the product, look at whether they’re using it consistently and whether the delivery schedule actually matches how quickly they get through it. Look at your own cancellation data and build your winback flow around the reason that comes up most. If it’s too much product, focus on helping them use what they already have consistently, then encourage them to restart when they need more. showing them they can space deliveries further apart can make coming back feel more manageable. You don’t need to make this complicated. start with one flow that addresses the most common reason people leave and gives them a relevant reason to come back. If you want to go deeper, split the flow by cancellation reason. someone who left because of price gets a different message and offer from someone who had too much product or didn’t notice results. Either way, use the data to decide what the flow should say. asking why they cancelled is useful because it helps you build a better winback.

Too many brands try to hire someone for email WAY too early if you’re barely getting any traffic, pls don’t pay an agency $3k+ a month (unless you’ve already got a winner and an insane budget). If you’re just starting out, I’d genuinely recommend doing it yourself or getting a freelancer who’s also starting out to help you. Don’t hire a designer either, you can literally run your entire email system with plain text. Just DON’T be lazy and go live with Klaviyo’s default flows You know your brand and audience better than anyone, writing emails or getting ai to write should be easy. The one thing you’ll 100% struggle with is strategy (Flow structure, delay times, segmentation, what to send and when, etc) I have a packed miro board that has the full system we use for multiple 8 figure brands. (It has a full guide subscription retention as well) It’s overkill if you’re just starting out, you will not be able to implement the system yourself, so give it to AI and ask it to simplify the whole thing into a few basic flows with plain text emails. DM me and I’ll send it to you along with our Q4 strategy Ecom brand owners ONLY please! Put the money you would’ve spent hiring into acquisition instead.