August United

Excited to share we’re joining forces with award-winning creative and media agency @McKinney @JosephRMaglio🙌🎉 ➡️They know the future of advertising is YOUR influence, and we couldn’t agree more 😎 Head to @Adweek for more about our big news. Stay tuned! bit.ly/3H9i19O

Here we go! 🔥🔥🔥

The more followers is not always better. It's all about a good story. Make sure you find partners that align with your brand and the story you are wanting to tell. #vidconnow #influencermarketing

Influencers do not want to work with 500 brands, they want to work with five. #vidconnow #InfluencerMarketing

With long-term influencer partnerships there is more room to get creative and breakthrough. Different stands out. Go beyond a single brand post. #vidconnow

The future of influencer marketing is a shift to fewer, more intentional influencer partnerships extending beyond social channels. #vidconnow #influencermarketing

First party data is critical. Work with a great agency that can pair data with the context of a creator's journey. #vidconnow #influencermarketing

Not all influencer tech is created equal. Seek out data partners that have authentication in place. #vidconnow #InfluencerMarketing

When looking at long-term partnerships, you can craft a renewable activation as part of your contract pending desired results. #vidconnow #influencermarketing

Do the influencers you are partnering with reflect your brand's core values? Is this part of your litmus test? It should be. #vidconnow #influencermarketing

Trust and authenticity is TOP OF MIND for our influencer partners. #vidconnow

It's not all about the money. Relationship > money for incredible influencers. Time is limited, partnerships are limited. #vidconnow

The best brand x influencer partnerships are a blend of brand structure and creator creative freedom to think of what works with their audience. #vidconnow

Influencer marketing NEEDS to be a part of your marketing mix. Influencers amplify your message and maintain REAL momentum in a campaign. It puts your campaign on a new scale for reach. #vidconnow #influencermarketing

Long-term influencer partnerships are a competitive advantage. You can be agile when you need to be. You can secure a relationship that sets you apart from the competition. There is also upsides in negotiations. #vidconnow #influencermarketing

Long-term influencer partnerships reinforce authenticity and the relationship. It's less fleeting and people can tell too. #vidconnow

People may know who you are as a brand, working with influencers and tapping into their audiences allows brands to reach new audiences and move into the consideration set. #vidconnow #influencermarketing

Influencers are not media units. Influencer marketing is relationship marketing. #vidconnow

It pays to be high touch versus blasting out emails to influencers and creators. It's not about volume, it's about relationships to create larger size partnerships. #vidconnow

Audiences can tell when a partnership is feeling forced. Seek out and create in an authentic way. #vidconnow