Making world-class emails for 8 & 9-figure brands. CEO @ Bedford. P&G Alum.

Ecom Email Agency
Joined March 2010
You don't need to run your best offer on BFCM. You can just run it tomorrow.
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While I do have everyones attention today. We are raising $. We will do some awesome new projects to open up a new section of the TAM. Expansion of inventory as we continue to do 6 figure growth. I expect us to hit our 2M Goal. Ask me anything
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🧢 🧢 🧢
JUST IN: Zuck reveals shopping has become the biggest use case for Meta's Muse AI, with over 25% of users shopping through the agent & average purchase exceeding $200.
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Your annual reminder to be profitable this BFCM. Discount BFCM shoppers are some of the WORST ltv customers. Most will never come back - they bought your product as a gift on a whim. Figure out ways to: - acquire new BFCM customers profitably - bring back past bfcm shoppers profitably - bring back regular customers profitably - clear out the funnel profitably Scaling just to say you did X in rev during BFCM is not cool. Making a bag because you focused on absolute profit during BFCM is.
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I love entrepreneurship
A guy heard my podcast, traded in his car for a truck & started grinding stumps. He made $9k his first 15 days.
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Starters team cooked - got the whole DTC influencer community to post about them (assuming for free). Likely cost $5k? Maybe 10? Everyone who didn't get on complaining about not getting on the list too. Well done 👏
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Agency goals
Crazy part is that the most talented people are the ones still in the building. Lots of folks missing from the wheel too… @andrewjfaris they don’t think you crack the top alumni???
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For the culture @BallinFil . Great DTC event so far
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Some fun email swipes from my team
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If you're the type of person who has a hard time delegating work and has a "I'll just do everything myself because other people can't do it as well as me" you've probably spent the last three months working more than ever leveraging AI, but that's the wrong play. AI is magnifying your weakness in a time where learning how to delegate it is more powerful than ever. One person with AI can do a lot of cool things. A team of ten that's AI-empowered can do insane things. This isn't advice. More a letter to myself.
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Want to get better at retention in just 3 minutes a week? Join thousands of DTC marketers reading my weekly email marketing newsletter. Campaign ideas, flow strategy, segmentation tips & so much more. thepaperboy.beehiiv.com/subs…
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Shoutout @PostscriptIO We're migrating a client to another ESP right now (they wanted sms/email bundled) and the PS team has been super collaborative and responsive in helping migrate. I plan to work with PS more and more over the next few years, especially given their default isn't "f you for leaving". I've had bad experiencing with other ESPs so I really appreciate this. It's a long game ya'll.
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Want to get better at retention in just 3 minutes a week? Join thousands of DTC marketers reading my weekly email marketing newsletter. Campaign ideas, flow strategy, segmentation tips & so much more. thepaperboy.beehiiv.com/subs…
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At this point we should start promoting BFCM on Dec 31st
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I would pay $1,000,000 to have slack stop inserting these annoying previews when I dump 3-5 notion/drive links.
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New years is basically a month from now given the next 3 weeks don't exist if you work in DTC.
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