The entire internet will be rearchitected around intent vs attention, starting with commerce + trading. Today our entire industry was built around understanding users online e.g. tracking users, figuring out what influenced an ad, creating ads, pushing ads, content related to ads, and measuring what led to a purchase. All of this could eventually collapse into who owns the user’s intent. Every intent can lead your agent to speak to other agents representing shopping sites, research sites, review sites, and more. Every research task, purchase, and connection between agents could have a cost, and if the end result turns out to be a purchase, it’s very likely that all of the agents involved in fulfilling that intent could capture some sort of fee You can argue the same thing will happen with trading. Instead of shopping agents talking to merchants, it’ll be trading agents talking to other agents representing brokerages, exchanges, and liquidity providers. Some agents will handle research, strategy, or execution, and each could get paid for the value they provide. It’s very likely all of this will require new infrastructure around payments, identity, trust, and settlement between agents. But imo the bigger shift here is that the internet is moving away from monetizing attention to monetizing intent, and the death of the attention economy + ads