ALT Bar chart on a dawn facility photograph. Booking rate by required notice: no notice 38.4 percent, 1 to 2 hours 36.5 percent, 3 to 12 hours 31.9 percent, 13 to 24 hours 30 percent.

ALT Bar chart on a dusk facility photograph. Booking rate by lead time: same day 20.4 percent, 1 to 2 days 32.6 percent, 3 to 7 days 38.7 percent, 8 to 14 days 43.7 percent, 15 or more days 53.1 percent.

ALT Bar chart on a sunlit empty facility photograph. Share of posted lesson hours sold: weekday 4 to 8pm 34.6 percent, weekend mornings 24.3 percent, weekend afternoons 18.1 percent, weekday midday 10.5 percent.

ALT Bar chart on a dark facility photograph. Return rate after a failed lesson search: occasional bookers 8.8 percent, regular 46 percent, frequent 73.8 percent, power 90.8 percent.

ALT Bar chart on a dark batting cage photograph. Booking rate across 250 businesses: 10th percentile 19 percent, median 34 percent, 90th percentile 48 percent.

ALT Bar chart on a dark facility photograph. Industry net recovery on chargebacks 11 percent, industry wins on contested disputes 20 percent, Baseline facilities closed disputes won 88.5 percent.

ALT Bar chart of where pitching-class hours happen: pitching tunnel or mound 45.6 percent, batting cage 34.4 percent in red, turf or field 11.1 percent, weight room 8.9 percent. Set over a photograph of a pitcher mid-delivery in an indoor tunnel.

ALT Bar chart of members who joined an October to December class plan and had canceled: 42 percent by March 1 in red, 57 percent by May 1. Set over a photograph of a lone athlete walking out through the far door of an empty indoor facility.

ALT Bar chart of how long a client relationship lasts once a second lesson is booked: median trainer 92 days, top quartile 148 days in red. Set over a close photograph of a player's chalked hands resting on the knob of a bat.

ALT Bar chart of median monthly class membership price against classes actually used per week: 1x a week $200 and 0.8 classes, 2x a week $250 and 1.3 classes, unlimited $175 and 1.0 classes in red. Set over a photograph of an empty facility bench with a single bat bag on the wall.

ALT Bar chart of posted winter classes that ran with an empty roster: hitting at 6pm 5 percent, hitting at 8pm 9 percent, all posted classes 15 percent, non-hitting at 8pm 33 percent in red. Set over a photograph of an empty indoor batting cage lane at night.

ALT A five by five grid of the 25 weeknight prime hours, four cells filled red, beside the headline: 25 weeknight prime hours. The median program uses 4. Set over a photograph of one lit indoor batting cage lane with a hitter mid-swing.

ALT Line chart: class registrations per week, indexed to each business's own winter norm of 100. 44 in late September, 100 the week of November 10, a peak of 113 the week of January 5, and back to 44 by mid March.

ALT Bar chart: median 6-month revenue by share of month-one customers kept. Facilities keeping 80 percent or more, $85,345. Facilities keeping under half, $36,000.

ALT Bar chart: share of accepted registrations still unfinished seven days later. With a 2-hour window in 2026, 13.4 percent. Untimed facilities the same weeks, 17.3. The same club in 2024, 24.3.

ALT Bar chart: share of booking sessions that end with a lesson scheduled. 15 or more days out 53.1 percent, 8 to 14 days 43.7, 3 to 7 days 38.7, 1 to 2 days 32.6, same day 20.4.