Freelance Copywriter B2B, B2C || I help technical founders explain ambitious products in ways buyers instantly grasp.
Joined December 2017
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I work at the intersection of technical understanding and buyer communication.
This means figuring out what matters, what needs explaining, what builds confidence, and what gives a prospect a reason to act.
If that's a gap in your product marketing, here's where I can help: fiverr.com/s/2ppBRkr
I took a closer look at Notra, potential utility, and why it is not the regular AI crawler medium.com/@bayealfa8/notra-…
One commercial question from my SwarmPane teardown: Why pay for another tool when you're already paying for AI coding agents?
To answer this, the product has to make coordination, comparison, or recovery meaningfully easier for devs
Found an interesting product on PH a while back and I am not sure if it is genius, or another product that gets forgotten after a few weeks.
A "note catcher" that notes every task from a meeting and assigns it to its owner. It also says it checks back to ensure the task is done.
A product demo can prove that software works, but showing it is worth buying is something else.
The missing piece is often the connection between what the product demonstrates and what the buyer needs to achieve.
That connection is part of product marketing.
Your website shouldn't make a potential customer assemble your value proposition from five different pages.
The problem, the product's approach, the reasons to trust it, and the reason to choose it should form a coherent story.
Need help making yours clearer? fiverr.com/s/AGGZ1QP
I wonder why technical teams think trust is built by pasting "supercharge," "secure," "reliable," or "enterprise-ready" more often.
Buyers need to understand what those claims mean in practice, what supports them, and what limitations remain.
Rafael de la Ghettaux retweeted
The skill freelancing silently kills
Freelancing unconsciously takes away sales and marketing from you. You rely on Fiverr and Upwork to bring clients to you.
Negotiation and persuasion are the second skills that die slowly when you rely heavily on freelancing platforms.
I address both in my cold emailing blueprint. Return to tradition.
Tradition is researching successful startups and breakout companies in different niches — healthcare, ecommerce, edtech, fintech, AI & cybersecurity, hardware and defense.
Then use AI to map out their core messaging, aspirations, and pain points. Pretty easy to do with good prompts.
To show high agency, you must tie your skills to their aspirations and quantify it in money terms. Your narrative should show how you help them make more money or reduce operational costs.
You can't go wrong if you knock on enough doors in the right way. Back to tradition.
"We use AI to automate complex workflows."
Fine. But what workflow? What was difficult before? What does the customer now do differently? What still requires human judgment?
A technically accurate sentence can leave the buyer with all the important questions.
Good technical copy should not flatten technical detail.
It should revolve around knowing which details matter to the buyer, explaining them in the right order, and connecting them to a decision you want the buyer to make.
That's the kind of thinking I bring to technical website copy and product messaging.
fiverr.com/s/611ZAaw
"Built for developers" tells me who a product targets... but it doesn't tell me why a developer should choose it.
What problem does it remove?
What becomes possible?
What does it do better than the current workaround?