150,000+ hours of large-scale UX research. Follow Baymard to be notified about our free UX research articles where we "leak" some of these test findings.

Joined September 2009
Baymard Institute retweeted
I’m conducting a 82 topics @Baymard audit of an ecommerce project I’m working on. It is an epic undertaking. I’ll show you more soon and create a video from it. What an amazing tool Baymard Institute. Super impressed!
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Baymard Institute retweeted
UI/UX tip. Avoid horizontal tabs on product pages. Baymard's study found 27% of users missed these tabs, like shipping info, compared to only 8% with vertically collapsed sections.
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Baymard Institute retweeted
From Baymard: "Across multiple rounds of checkout studies, having 2–3 inputs on a single line didn’t cause issues when they logically belonged to the same single entity — and so long as the rest of the overall form layout only consisted of a single column."
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This is a game changer!
A new day, a new launch! 🚀 Our brand-new @Figma plugin lets you seamlessly integrate UX Best Practice Cards into your Figma and FigJam projects—with just one click. The best part? It’s completely free to use! Ready to give it a try? Click here to download it. 👉 baymard.com/figma-plugin #UXDesign #FigmaPlugin #FigJam #UserResearch #DesignTools #Figma #UXResearch
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Let's fix 10 mobile ecommerce apps issues, that should be common sense by now! A benchmark by @Baymard: 1. Include Full Scoped Path in Link Text: make it clear where you will send the people if you send them to a reduced category (that's also a good accessibility tip)
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Baymard Institute retweeted
Impressive ecommerce UX inspiration in this thread! Well done to all the winners!
We’re awarding the e-commerce companies whose sites have the top 1% UX performance across 18 industries. Congratulations to the 2023 winners! 👏 Read more in the thread. ⤵️ baymard.com/blog/ux-awards #EcommerceUXAwards #UXAwards #UX #UXDesign #UXResearch #ecommerce
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Testing ChatGPT-4 for ‘UX Audits’ (10min) With ChatGPT-4 an 80% false-positive error rate and a 20% accuracy rate in the suggestions, you don’t really want to use chatGPT4 for UX audits. (by Baymard Institute) baymard.com/blog/gpt-ux-audi… baymard.com/blog/gpt-ux-audi…
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Baymard Institute retweeted
Grocery #UX: Dynamically Update the “Add to Cart” Button to a Quantity Selector after Item Added baymard.com/blog/grocery-add… via @baymard
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Baymard Institute retweeted
These new course offerings from ⁦@Baymard⁩ look amazing! I don’t work in eCommerce anymore, but if I did… 🤩👩🏻‍💻💁🏻‍♀️ #eCommerce #UserExperience #ProductDesign baymard.com/ux-training
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The Current State of E-Commerce Product List UX Performance: buff.ly/41v2pp3 15 pitfalls you want to avoid when building a product listing on your online shop, another great study by @baymard #Ecommerce #UX
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Baymard Institute retweeted
6. Consult Pro Usability Best Practices Most design decisions we struggle with daily are not new. They've already been studied with scientific rigor. Take advantage of @NNgroup & @Baymard for case studies, examples, dos and don'ts, benchmarks, and industry best practices.
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I study @Baymard religiously. One of their suggestions is to use a "+" link for the 2nd address line. Small but amazing suggestion to improve customer experience when checking out.
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Baymard Institute retweeted
I always really rate @Baymard on their #UX research, and this article is excellent on how to best show reviews across e-commerce websites: baymard.com/blog/tours-and-e…
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Baymard Institute retweeted
If you work in eCommerce, the reports from @Baymard should be mandatory reading! #ux #ecommerce #mobile
The Current State of Mobile eCommerce UX (15 Common Pitfalls & Best Practices), with interesting insights around navigation, autocomplete, results, validation and touch. By @Baymard. baymard.com/blog/mobile-ux-e… #ux #usability #ecommerce
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The Current State of Mobile eCommerce UX (15 Common Pitfalls & Best Practices), with interesting insights around navigation, autocomplete, results, validation and touch. By @Baymard. baymard.com/blog/mobile-ux-e… #ux #usability #ecommerce
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Baymard Institute retweeted
NOW HIRING: SaaS Product Designer @Baymard  Remote (America & Europe) More info: my.mtr.cool/jweylatnfh #awwwardsjobs #devjobs #designjobs #uxjobs
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