Curious Cat 🐾😻📚
BOM 🏡 / BLR 👨💻
Joined February 2012
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There's a point where convinience stops feeling liberating and starts to feel emotionally flattenning
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Consumers often misdiagnose their own needs... so they enter with an intent to do A
The product/service has to educate them that they need to do B and potentially explore C (High ticket item as well)
Chat is better for search & persuation
UI is better for discovery
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Learning sticks only when there are desirable difficulties endured while learning
Passive consumption - be it endless short videos or copying answers from AI, gives little back.
Active creation (designing, building and sparring with AI) builds skills and tech edge
It’s the screen value which counts not screen time.
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Adding a new country to your commodity product can increase its price by 20% to 200%
🍔 Mexican Aloo Tikki
🛋️ Italian Marble
💄 Loreal Paris
☕ Colombian Beans
🧑🏫 International School
🍊 Valencia Orange
💆 Swedish Massage
👠 Italian Leather
🍫 Ghana Coco
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Across businesses, a slop cannon 22yo paired with a high judgement 28yo will deliver more wins, faster, cheaper than any other combination
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B2C businesses are so exhaustingly hard, I can feel it in my shoulders.
Consumers are, at all times, interacting with only the most world class brands out there. You're fighting with Starbucks, Nike, Apple for a share of their love. Even at a small scale, you need to produce exceptionally high quality offerings
The delta between the skills and relentlessness of someone who's worked on a successful B2C product vs a failed B2C product is massive. Top 0.1% of B2C builders probably create >99% of value.
Most people's will dies and they shift towards B2B. Some antifragile beasts keep accumulating Ls till they finally level up their relentlessness to produce a smol W.
On Instagram, there are tons of channels that breakdown 2 comparable reels with similar hook / setup but small detail changes result in millions more in views.
My respect for people who have built > 1 B2C business is massive. They didn't just get lucky.
I don't know what exactly is my point. I guess I'm trying to reassure myself that it is hard, very hard. And that I shouldn't give up just because I failed the first few times.
I hope I return to this tweet someday and smile.
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Today I saw:
Codex auto-switch from light mode to dark mode at 6:01 PM
Codex auto-switch from dark mode to light mode at 6:07 AM
😴👨💻🤧
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People change behaviour with the existing solution is pushing them away and the new solution is pulling them in.
People won't switch away from defaults just because the ai agent is better.
Being better is necessary, not sufficient.
a surprising amount of consumer finance works because people don't optimise everything
> cash sits in low-yield accounts
> subscriptions don't get cancelled
> rewards expire
> better rates go unnoticed
now imagine an ai agent whose entire job is to ensure your money is optimised.
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