Belle Communication

Is Gen Z Significantly Influencing Older Generation Purchases? | RetailWire

Marketers target Gen Zers as a buying audience (despite their lack of wealth, at least in the U.S.), but this cohort can also have knock-on effects in influenc…

Creators as brands: influencer marketing leaders’ near-future predictions

Americans have high expectations for ads, but don’t always remember them a day later, report says

Most Americans said they only remembered 1%–10% of the ads they’d seen in the past 24 hours.

Meta Shares Tips on How to Maximize Threads Engagement, Previews ‘Following’ Feed

Early tips from Meta on how to maximize Threads engagement.

Twitter is now X as the little blue bird disappears

The new X logo has started replacing the blue bird on the web.

What an Intangible Economy Means for Marketers

The increasing importance of positioning brand as assets.

The 40-Year-Old Metric That's Hot Again: Brand Valuation

Companies aim to connect consumer psychology with the one thing everyone understands: money.

ADWEEK (@adweek) • Instagram reel

Instagram’s @Creators (@creators) • Instagram photos and videos

Why short-form creators are prioritizing podcasts—and how brands are following them

Several creators who trace their digital fame back to short-form video on TikTok and other platforms are now honing in on podcasts as a new revenue stream

Google and Omnicom strike generative AI deal to bring text and image creation to advertising

Partnership brings new tools for text and image creation to advertising with copyright protections.