Currently: CFO @theMARIgroup Previously: Investments & Talent Ventures @Endeavor + Business Development @TKOGrp
Joined April 2020
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Today is Day 1 of @themarigroup . Excited for this next chapter!
ft.com/content/44b9bbc2-2bb0…
Ben Enowitz retweeted
HISTORY MADE 🏆
Harvard wins the men's cross country Ivy League championship for the first time since 1972!
#GoCrimson
Ben Enowitz retweeted
Ari's bet on live sports and events has been so right
In a world of a 4-day work week and infinite content, the demand for live is only going up
Knicks Finals tickets are at all-time highs
US Open tennis tickets broke last year's records
And the limit of what people will pay for premium experiences has essentially no ceiling
My conversation with @AriEmanuel centers on the multibillion-dollar "anti-AI bet" he’s making on live events, sports, and IP.
As AI makes digital content cheaper and everyday work more automated, he believes the economic value will concentrate in live and physical experiences.
It’s the thesis behind a portfolio that includes the marquee assets in live entertainment -- the UFC, WWE, and his new company MARI, which owns Frieze and the Miami and Madrid Opens.
We talk about why he’s betting so heavily on that future, how AI will change content and IP, and the simple principles that have guided his success.
Ari is relentlessly aggressive in pursuit of what he wants, and that intensity comes through in this conversation.
Enjoy!
Timestamps:
0:00 Intro
1:53 Spotting the Potential of the UFC
8:01 Dyslexia and Relentless Drive
9:00 Jeff Bezos' Advice
12:45 Power Dynamics in Content Distribution
20:14 Live Events as the "Anti-AI" Bet
25:08 Monetizing Premium Experiences
41:16 Using the Phone as a Weapon
46:35 Betting on Elon
52:41 The Art of Dealmaking
1:15:08 The Kindest Thing
Ben Enowitz retweeted
Ari Emanuel Launches New Holding Company MARI, With Deal for Tennis Events, Frieze and Barrett-Jackson hollywoodreporter.com/busine…
Ben Enowitz retweeted
BACK TO BACK 🏆🏆
Graham Blanks is your 2024 NCAA Men’s Cross Country National Champion!
#GoCrimson
ALT National Champion Graham Blanks
Ben Enowitz retweeted
Tom Holland officially launched BERO, a premium non-alc beer brand.
Holland developed the brand alongside Imaginary Ventures, WME, and CEO John Herman.
BERO will hit shelves at Target early next year.
berobrewing.com
Ben Enowitz retweeted
𝘼𝙣 𝙄𝙣𝙘𝙧𝙚𝙙𝙞𝙗𝙡𝙚 𝙀𝙛𝙛𝙤𝙧𝙩
At Hayward Field, Graham Blanks breaks his own Ivy League record in the outdoor 5,000m with a run of 13:12.61, as he takes fourth at the U.S. Olympic Team Trials 👏
#GoCrimson
ALT New Ivy League Record Graham Blanks – 5000m (13:12.61)
Ben Enowitz retweeted
𝐏𝐀𝐑𝐈𝐒 𝐁𝐎𝐔𝐍𝐃
For the second time in her career, Gabby Thomas '19 will represent the United States at the Olympics! 👏
#GoCrimson
ALT Olympic Qualifier Gabby Thomas '19 United States
A roundup of some of the recent trends in the celebrity x CPG space and equity-based deals
theankler.com/p/agents-stars…
Ben Enowitz retweeted
Another #WrestleMania moment for WWE Hall of Famer @SnoopDogg!
@ByDreAndSnoop
#AD
Please drink responsibly
Ben Enowitz retweeted
Back At It!!!
@ByDreAndSnoop
#ginandjuice
Ben Enowitz retweeted
X and @WWE have partnered up to launch WWE Speed, a new weekly video series showcasing timed matches featuring your favorite WWE superstars distributed exclusively on X. Tune in for these fast-paced, action-packed faceoffs, coming in April. Who’s next?!
Ben Enowitz retweeted
🚨 JUST ANNOUNCED: WWE Speed is a new weekly video series showcasing up to 5-minute matches which will be distributed exclusively on X!
Beginning Spring 2024, WWE and X will deliver the new format for high-paced timed matches showcasing your favorite WWE Superstars!
happy Tuesday
Robert Downey Jr. Launches a Joyful New Coffee Company: 'I Credit Coffee, in Part, for My Sanity' (Exclusive) people.com/robert-downey-jr-…
