Genius Gourmet Inc., whose CEO Lance Rankin co-founded Premier Protein, has launched its first milk-based protein shakes, Ultra-Filtered Protein Milkshakes in Root Beer Float and Creamy Chocolate. Each shake has 30g of protein, 170 calories, and 4g of added sugar from cane sugar.

Nutrabolt's C4 Energy has launched All Hopped Up, a non-alcoholic energy drink flavored like light beer with a hint of orange and aimed at sober-curious consumers. Each 16-oz can has 200mg of caffeine plus vitamin B12, with zero sugar and no artificial colors. #nutrabolt #c4

CELSIUS previewed innovation to be shown at NACS. Celsius Energy+ Hydration, a non-carbonated energy drink with 200mg of caffeine per 16-oz can, will start rolling out at retail in early 2027 with a focus on convenience stores. #celsuis #rockstar #new #news #energy #nacs

Keurig Dr Pepper Inc. previewed its 2027 innovation lineup ahead of NACS. Read about the latest innovation from KDP in the 10/6 issue of the Beverage Digest Newsletter. All launches here: beverage-digest.com/articles… #NACS #innovation #drpepper #new #news #beverage #beveragedigest

Have you heard the latest episode of the Breeze podcast? Listen for free now: beverage-digest.com/the_bree… #thebreeze #podcast #new #prebiotics #slimcan #new #nacs #beverage #beveragedigest

The Coca-Cola Company previewed its 2027 innovation lineup ahead of this week’s NACS Show for convenience store operators in Las Vegas. From the 10/6 Beverage Digest Newsletter. Read all Noteworthy Launches here: beverage-digest.com/articles…

Episode 36 of our podcast, The Breeze With Beverage Digest, is now availableon all podcast platforms. Listen for free: beverage-digest.com/the_bree… #podcast #listen #new #distribution #alchohol #bottlers #bluecloud #prebiotic

GHOST and Keurig Dr Pepper Inc. Dr Pepper have released Ghost Energy x A&W, a root beer float-flavored energy drink and the partners' second licensed flavor of 2026, following Ghost Energy x 7UP. #new #news #launches #kdp #rootbeer #collab #energy #beverage #beveragedigest

Early Bird Pricing Ends Monday! Save on your registration for Beverage Digest Future Smarts on December 14th in Times Square. Register now: beverage-digest.com/futuresm… #conference #beverage #beveragedigest #futuresmarts #fs2026 #speakers #nyc

Keurig Dr Pepper Inc. Pepper has hired Kimberly-Clark President and COO Russ Torres to lead the coffee business it intends to spin off in early 2027. Torres starts on Nov. 3 as CEO of KDP's coffee unit. #people #new #news #coffee #peets #csuite #leadership #beverage

High Brew Coffee, the ready-to-drink coffee brand acquired by Latin America-based Beliv Company in 2023, is rolling out its Nitro Cold Brew line nationwide at Target. #new #news #deals #coldbrew #highbrew #coffee #retail #beliv #nitro #target

Duke Cannon Supply Co. has launched a limited-edition Mountain Dew co-branded Bold Citrus and Good Times body wash and soap collection. From the 9/16 Beverage Digest Newsletter. Read all Noteworthy Launches here: beverage-digest.com/articles… #launches #collab #bodywash #mountaindew

Speaker Alert: Swire Coca-Cola, USA President and CEO Andrea Kendell As president and CEO of Swire Coca-Cola, USA, Andrea Kendell leads a $3.5 billion business that operates across 13 western states. When/Where: Beverage Digest Future Smarts conference, December 14th 2026 NYC

Optimum Nutrition has launched a limited-edition non-alcoholic protein beer called ChampionSips. The pilsner, brewed in partnership with Wisconsin Brewing Company, contains 10 grams of protein from peas and rice. #new #launches #nabeer #beer #protein #championsips #beverage

At The Coca-Cola Company booth at NACS, new Coke Zero, Sprite Zero, and Fresca prebiotic sodas are a highlight innovation. Being tested for six months in Northeast with Liberty Coca-Cola Beverages. #nacs2026 #convenienceretail #futuresmarts #beveragedigest

Gerber has launched Gerberlyte, a rapid rehydration drink for kids ages one to three. The drink is made with organic coconut water, electrolytes, and zinc. Flavors are Strawberry Kiwi, Berry Blend, and Tropical Punch. #gerber #gerberlyte #rehydration #coconutwater #electrolytes

Announcing Beverage Digest 2026 Awards judge: Bill Sipper is Managing Partner at Cascadia Managing Brands. He founded Cascadia Consulting Group in 2003 and merged with Managing Brands to form Cascadia Managing Brands in 2012. Enter now: beverage-digest.com/awards #awards #judge

Red Bull has made its Fuji Apple & Ginger flavor a permanent addition to its US lineup as Red Bull Apple Edition. The flavor was previously sold on a limited-time basis as Red Bull Winter Edition Fuji Apple & Ginger. #new #news #launches #beverage #energy #redbull

Announcing Beverage Digest 2026 Awards judge: Matt Wilton is Managing Director at Elrose Consulting, responsible for delivery of strategic international research and consulting assignments with a deep specialism in the beverage sector. Enter now: beverage-digest.com/awards #awards

Have you heard the latest episode of the Breeze podcast? Listen for free: beverage-digest.com/the_bree… Editor and publisher Duane Stanford talks about the future of PepsiCo's Gatorade. #gatorade #podcast #news #data #volume #listen #beverage #beveragedigest