BLOCK SIX ANALYTICS HAS BEEN ACQUIRED BY EXCEL SPORTS MANAGEMENT.
Chicago
Joined January 2010
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Block Six Analytics retweeted
Amazon’s Black Friday football coverage integrated its ecommerce platform (and several advertisers’ direct websites) into the stream.
@adamrgrossman explains how interactive ads will spur billions of dollars in incremental revenue growth for broadcasters
blog.johnwallstreet.com/p/in…
Block Six Analytics retweeted
The global carbon markets have not been working effectively—if at all.
That has created an opportunity for sports organizations who have embarked on large-scale green initiatives to incrementally grow partnership revenues.
The latest ROR x JWS column.
blog.johnwallstreet.com/p/ne…
Block Six Analytics retweeted
Morgan Stanley estimates 7% of the U.S. pop. will be taking pharmaceuticals to combat weight loss within a decade.
That presents a strategic challenge for a sports industry that views participation as a growth engine.
@adamrgrossman explains in JWSxRoR
blog.johnwallstreet.com/p/th…
Block Six Analytics retweeted
It is challenging to make a direct business case for YouTube paying $2b/yr for NFL Sunday Ticket.
However, it is suspected that the Google subsidiary may be using the NFL package to anchor the sports content discovery platform it is building.
JWS x RoR
blog.johnwallstreet.com/p/yo…
Block Six Analytics retweeted
Private credit, which is experiencing a 'golden moment', is expected to find a place in sports as club owners increasingly look to leverage real estate to keep franchise valuations rising.
@adamrgrossman explains in the latest JohnWallStreet x RoR column
blog.johnwallstreet.com/p/pr…
Block Six Analytics retweeted
.@MLB will stream a game tonight in a new virtual ballpark.
The goal is “to make the broadcast a lean forward experience where [the fan is] engaged with content as opposed to leaning back looking at something else to do at the same time.” - @kennygersh
blog.johnwallstreet.com/p/ml…
Block Six Analytics retweeted
Thought provoking column from @adamrgrossman this morning.
Hypersonic air travel is coming.
Its emergence has the potential to drastically alter the physical landscape of –and money behind– professional sports.
blog.johnwallstreet.com/p/hy…
Block Six Analytics retweeted
Forget the Mint Julep, the @GreyGoose Honey Deuce is the best cocktail in sports.
It will bring in ~$9 million of revenue at this year's @usopen.
Rights owners should be thinking more creatively about partnerships given the potential upside.
blog.johnwallstreet.com/p/u-…
Block Six Analytics retweeted
Sports properties are facing an increasingly competitive environment for advertising, marketing, and partnership $.
Rights owners would be wise to take note of how the SWAC leveraged its own UVP to secure and increase @PepsiCo's spend with the brand.
mailchi.mp/johnwallstreet/sw…
Block Six Analytics retweeted
This week's third season finale @NorthwesternMSA RAR podcast features Bryan Blair. We talk about how being #studentathlete jumpstarted his #collegesports career, his current role leading @ToledoRockets, and his thoughts on #ncaa conference realignment. sps.northwestern.edu/masters…
Block Six Analytics retweeted
@Sportico's @novy_williams examined why #sportsbiz currently does not better #monetize highlights in today's "The Morning Lead" newsletter. I address this issue using Buzzer, @netflix's #quarterback, and #wimbledon2023 in a recent @HowieLongShort column. mailchi.mp/johnwallstreet/qu…
Block Six Analytics retweeted
The @mubadalacitidc has taken meaningful steps to address gender inequity.
This weekend’s tournament is the only event to include 500-level men’s & women’s professional tennis.
If successful, it could spawn more combined events in and out of the sport.
mailchi.mp/johnwallstreet/mu…
Block Six Analytics retweeted
Supporters of #womenssports criticize the #sportbiz for failing to provide women the same platforms as male athletes. The @mubadalacitidc is addressing the inequity by having 500-level men’s & women’s professional #tennis. My latest for @HowieLongShort. mailchi.mp/johnwallstreet/mu…
Block Six Analytics retweeted
Shorter is better.
That has become the dominant narrative relating to sports content, and specifically how young fans prefer to consume media.
But a trio of recent developments seemingly cast doubt on the premise.
The latest from @adamrgrossman
mailchi.mp/johnwallstreet/qu…
Block Six Analytics retweeted
This week's @NorthwesternMSA #podcast features Michael Neuman. He talks about the his distinguished #sportsbiz career, including his role as Founder of Scout Sports & Entertainment & new role as Co-Head of @PlayflySports Consulting. sps.northwestern.edu/masters…
Block Six Analytics retweeted
The NYT's decision to disband its sports desk is indicative of a broader change occurring within the industry.
There is an increasingly clear bifurcation between media outlets providing analysis and those offering straight news or event coverage.
mailchi.mp/johnwallstreet/ny…
Block Six Analytics retweeted
This week's @NorthwesternMSA Revenue Above Replacement #podcast features Kate Popovec. Kate is currently the @bradleyu Women's Basketball head coach, former @NorthwesternU Associate Head Coach and Recruiting Coordinator, and a MSA alum. sps.northwestern.edu/masters…
Block Six Analytics retweeted
Our most recent guest on the @NorthwesternMSA #podcast is Matt Repchak. Matt is the Chief Marketing Officer of @FCSports having previously served as the Senior Director of Marketing & Communications. sps.northwestern.edu/masters…
Block Six Analytics retweeted
The rule changes have almost certainly been a tailwind.
But @MLB has made substantial investments in tech designed to improve the fan experience in recent years.
Those solutions have put the league in a position to capitalize on the renewed excitement
mailchi.mp/johnwallstreet/ml…
Block Six Analytics retweeted
New rules playing a part.
But as @adamrgrossman explains in JohnWallStreet this coming Friday, MLB clubs invested in tech in recent years that is enabling them to capitalize.
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