BoJB retweeted
How to destroy a beloved brand.
Step 1: Put a soulless, data-driven consultant who has never even seen a basketball court or a running track up close in charge.
Step 2: He goes direct! And increase profits while destroying the retail distribution system and betraying a multitude of 20-year-long partnerships.
Step 3: Motivated and innovative competitors like On Running and Hoka rush to fill the distribution gap Nike left by abandoning its trusted partners.
Step 4: Not satisfied, he fires all the stupid creative people who can't prove any of their ideas work with hard data. What could they possibly know?
Step 5: Celebrate when milking the brand for every last cent works for about 18 months, even though the data quickly show a disaster is looming.
Step 6: OMG? Wut?
Step 7: Fire the old CEO and bring in a new one who's been with the brand since day one. He tries his best, but just too much damage was done.
Step 8: Get delisted... Go down in history as the greatest example of data-driven idiots destroying one of the most successful creative brands of all time.
The end.
BoJB retweeted
Madame Celeste Amarilla,
Vous êtes une femme méprisable et indigne de sa fonction.
Vous ne représentez pas le Paraguay, ce pays qui a transpiré la passion et l’honneur tout au long de la compétition. Par votre inconscience et votre racisme décomplexé, le monde entier a déjà oublié le parcours et l’effort historique que vos joueurs ont réalisés durant cette coupe du monde pour laisser place à une dame incompétente donnant la pire image possible de son pays.
Je ne laisserai jamais aux gens comme elle, la liberté de laisser propager leur haine et leur racisme à travers le monde.
BoJB retweeted
And I don’t wanna hear that “It’s only preseason” bs. Cause if he was out there not going in y’all would be on his ass about it! So give credit and grace lames. 🤷🏾♂️
