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The Boston Associates

@BostonAssociate

Advisors to Consumer and Creator Economy brands worldwide.

 Boston and Worldwide
bostonassociates.com
Joined September 2014
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The Boston Associates@BostonAssociateApr 15
linkedin.com/posts/we-like-t… #creators #creatoreconomy #influencers

We like to believe the creator economy is a fair system. That if you show up consistently, build...

We like to believe the creator economy is a fair system. That if you show up consistently, build over time, and stay visible, something eventually gives. This piece challenges that assumption. The...

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The Boston Associates retweeted
Ronald C. Pruett, Jr. (@RonaldCPruettJr) profile picture
Ronald C. Pruett, Jr.@RonaldCPruettJrSep 25
youtu.be/UzoLamOk7kU
There is no creator economy, just an economy of creatives - Feat....

There is no creator economy, just an economy of creatives - Feat....

Ronald Pruett has spent decades in direct response TV, home shoppin...

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The Boston Associates retweeted
Ronald C. Pruett, Jr. (@RonaldCPruettJr) profile picture
Ronald C. Pruett, Jr.@RonaldCPruettJrMay 5
Check out my latest article: Toward a New Asset Class: CREATORS linkedin.com/pulse/toward-ne… via @LinkedIn #creators #creatoreconomy #consumers
Toward a New Asset Class: CREATORS

Toward a New Asset Class: CREATORS

In a recent and in-depth interview with Oluwafunmilayo Fadenipo on the Creator Economy, I outlined the path to one important destination; The Creator Economy as an Asset Class. There are a number of...

linkedin.com
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The Boston Associates retweeted
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Ronald C. Pruett, Jr.@RonaldCPruettJrApr 23
The REAL challenge in the Creator Economy? Access. Read on to learn why. linkedin.com/feed/update/urn… #creatoreconomy #creators
Creator Economy Access and Visibility | TIMA: Influencer Marketing Agency posted on the topic |...

Creator Economy Access and Visibility | TIMA: Influencer Marketing Agency posted on the topic |...

We’ve spent a lot of time talking about monetisation in the creator economy. Better payouts. More tools. Fairer systems. This piece argues that we may be looking at the wrong problem. The final part...

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The Boston Associates retweeted
Ronald C. Pruett, Jr. (@RonaldCPruettJr) profile picture
Ronald C. Pruett, Jr.@RonaldCPruettJrMar 19
Want my ATTENTION? Send me a TELEGRAM. linkedin.com/pulse/so-you-wa… #marketing #advertising #creator #creatoreconomy
Want my ATTENTION? Send me a TELEGRAM.

Want my ATTENTION? Send me a TELEGRAM.

When was the last time you received a telegram? Or better yet, do you even know what a telegram is? Either way, you’re reading this for a reason and it might be that your advertising, marketing...

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The Boston Associates retweeted
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Ronald C. Pruett, Jr.@RonaldCPruettJrMar 15
Five Insights from the DTC Demise and What Creators should Know. linkedin.com/pulse/five-insi… #creator #creatoreconomy #DTC #consumer
Five Insights from the DTC Demise

Five Insights from the DTC Demise

And Why Creators Should Pay Attention The collapse of the Direct-to-Consumer boom was not a Covid-era anomaly. It was structural.

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The Boston Associates retweeted
Ronald C. Pruett, Jr. (@RonaldCPruettJr) profile picture
Ronald C. Pruett, Jr.@RonaldCPruettJrApr 10
We're in a global ‘Economy of Creatives’ more than a true 'Creator Economy' today. In this series of interviews, I explain why - and how to leverage the Power Law. linkedin.com/posts/what-if-t… #creatoreconomy #creators
Creator Economy: Platforms vs Creators | TIMA: Influencer Marketing Agency posted on the topic |...

Creator Economy: Platforms vs Creators | TIMA: Influencer Marketing Agency posted on the topic |...

What if the Creator Economy isn’t really an economy? What if it’s just a system where platforms win… and creators compete for what’s left? In a recent conversation with Ronald C. Pruett, Jr., a few...

linkedin.com
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The Boston Associates retweeted
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Ronald C. Pruett, Jr.@RonaldCPruettJrJan 28
Five Insights from the DTC Demise for today’s Creator Economy linkedin.com/pulse/five-insi… @LinkedIn #DTC #creators #creatoreconomy
Five Insights from the DTC Demise

Five Insights from the DTC Demise

And Why Creators Should Pay Attention The collapse of the Direct-to-Consumer boom was not a Covid-era anomaly. It was structural.

linkedin.com
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The Boston Associates retweeted
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Ronald C. Pruett, Jr.@RonaldCPruettJrJan 21
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The Boston Associates retweeted
Prof. Carl Sagan (@ProfCarlSagan) profile picture
Prof. Carl Sagan@ProfCarlSaganJan 9
"No matter how isolated you are and how lonely you feel, if you do your work truly and conscientiously, unknown allies will come and seek you." - Carl Jung
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The Boston Associates retweeted
Ronald C. Pruett, Jr. (@RonaldCPruettJr) profile picture
Ronald C. Pruett, Jr.@RonaldCPruettJr16 Sep 2025
A turnaround people will be reading about: Why @BNBuzz Barnes&Noble is buying indie chains like Books Inc. and Tattered Cover modernretail.co/operations/w… #books #reading #retail
Why Barnes & Noble is buying indie chains like Books Inc. and Tattered Cover

Why Barnes & Noble is buying indie chains like Books Inc. and Tattered Cover

Barnes & Noble, once maligned as the big-box retailer that nearly killed the independent bookstore, is now fashioning itself as their savior.

modernretail.co
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The Boston Associates retweeted
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Ronald C. Pruett, Jr.@RonaldCPruettJr20 Aug 2025
Target is the new Macys. Constant churn of senior management, store “reimagining”, stale design ideas, and poor financial results. Advice? Do it once and do it big. #retail #marketing #turnaround
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The Boston Associates retweeted
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Ronald C. Pruett, Jr.@RonaldCPruettJr15 Aug 2025
One key lesson from #TaylorSwift for Creators = Ownership. thefashionlaw.com/the-busine… #Creators #IP #creatoreconomy
The Business of Taylor Swift: The Blueprint Behind the Brand

The Business of Taylor Swift: The Blueprint Behind the Brand

Taylor Swift announced some early details about her next album, a cultural moment and a choreographed exercise in brand building and control.

thefashionlaw.com
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The Boston Associates retweeted
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Ronald C. Pruett, Jr.@RonaldCPruettJr8 Aug 2025
This legal case between dueling Hollywood agencies underscores why Creators need to make and take control of their own futures. hollywoodreporter.com/busine… #creatoreconomy #creators #marketing
CAA vs. Range: Court Issues Mixed Ruling On Whether Management Firm Has Unfair Advantage

CAA vs. Range: Court Issues Mixed Ruling On Whether Management Firm Has Unfair Advantage

The court dismissed a bulk of CAA's lawsuit but a novel legal question remains that may pose an issue for the upstart Range.

hollywoodreporter.com
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The Boston Associates retweeted
Physics In History (@PhysInHistory) profile picture
Physics In History
@PhysInHistory7 Aug 2025
You will never live if you are looking for the meaning of life. Fall in love with some activity and do it! Nobody ever figures out what life is all about and it doesn't matter. - R. Feynman
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The Boston Associates retweeted
Ronald C. Pruett, Jr. (@RonaldCPruettJr) profile picture
Ronald C. Pruett, Jr.@RonaldCPruettJr26 Jun 2025
Agree here with @MarketplacePuls and, with a lot of experience, can attest to the approach. #Whatnot Found Live Commerce's Sweet Spot marketplacepulse.com/article… #Livestream #ecommerce
Whatnot Found Live Commerce's Sweet Spot

Whatnot Found Live Commerce's Sweet Spot

Shopping platform Whatnot's rapid growth to multi-billion dollar GMV proves live streaming commerce works when built for entertainment first and conversion second.

marketplacepulse.com
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The Boston Associates@BostonAssociate6 Jun 2025
linkedin.com/posts/ronald-c-… #creators #creatoreconomy #TV #FAST #startup
This company is building the world's biggest streaming network for baking creators | Ronald C....

This company is building the world's biggest streaming network for baking creators | Ronald C....

The Creator Economy is a global phenomenon that shows no signs of slowing. Successful Creators build, own and control their unique intellectual property. The Bold Baking platform story is captured...

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The Boston Associates retweeted
Ronald C. Pruett, Jr. (@RonaldCPruettJr) profile picture
Ronald C. Pruett, Jr.@RonaldCPruettJr5 Jun 2025
Good analysis of the correct model. Another Billion-Dollar Creator #Brand marketplacepulse.com/article… @MarketplacePuls #creator #creatoreconomy
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The Boston Associates retweeted
Ronald C. Pruett, Jr. (@RonaldCPruettJr) profile picture
Ronald C. Pruett, Jr.@RonaldCPruettJr3 Jun 2025
The Sound of Music. 7 takeaways from @GoldmanSachs new ‘Music in the Air’ report @musicbizworld musicbusinessworldwide.com/e… #creatoreconomy #creators

Emerging markets, superfans, and price rises: 7 takeaways from Goldman Sachs’ new ‘Music in the...

Goldman Sachs has published the latest edition of its influential Music in the Air report…

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The Boston Associates retweeted
Ronald C. Pruett, Jr. (@RonaldCPruettJr) profile picture
Ronald C. Pruett, Jr.@RonaldCPruettJr23 May 2025
Whether you agree with them or not, Kara and Scott are showing Creators how to take matters - and paychecks - into their own hands. Lesson to be learned. nytimes.com/2025/05/19/busin… @karaswisher @profgalloway #creatoreconomy #creators #Entrepreneur
How Kara Swisher Scaled Even Higher (Published 2025)

How Kara Swisher Scaled Even Higher (Published 2025)

The tech journalist and co-host of “Pivot” with Scott Galloway has a novel multimillion-dollar podcast contract with Vox Media, is in talks about a CNN series and has a slew of other ventures.

nytimes.com
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