documenting business like hollywood | 250M+ views as kinso employee #2 | founder @ ex-vicarious
Sydney, Australia
Joined September 2021
- Tweets498
- Following245
- Followers826
- Likes780
I've filmed with Steven Bartlett, Tony Robbins and Gary Brecka.
now I want to meet the founders who'll be next.
drop what you're building below.
let's #connect and support each other!
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Hey @grok which company is Jensen likely to join now and give me % chance.
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last week roy lee said cluely isn't an app studio.
he's right. it isn't.
what he's actually been running is a show.
↓
april 2025.
@im_roy_lee posts a launch film:
"cluely is out. cheat on everything."
13.3 million views on X.
people loved it or hated it.
but everyone watched.
↓
two months later:
a $15 million series A led by a16z.
he announced it with yet another film.
5.8 million views.
then the times square billboards went up:
"hi i'm roy im 21"
"this was very expensive"
"pls buy my thing"
2.1 million views. 18,000 likes.
↓
before any of that, columbia suspended him over interview coder, the tool that started it all.
he posted the story anyway.
3.4 million views.
he turned getting kicked out into the opening scene.
this was never a side hustle.
↓
the SF standard walked into their SoMa house and found a set:
• 16 staff
• 60+ creators paid to live in the city
• a $100,000 camera
roy later wrote that cluely hired 700+ clippers, crossposting "across thousands of accounts, generating tens of millions of extra views."
↓
you can argue about the product.
you cannot argue about the name.
that's the lesson:
• attention is the scarce thing now
• people follow people, not logos
• documenting the company beats announcing it
↓
but roy wrote this himself in september, after a ugc video with 49 million views produced under 100 downloads:
"virality can give people a reason to try your product, but it will not give them a reason to stay."
so this isn't a pitch for hacks without a story.
the views get you in the room.
the founder's story is what people remember.
↓
you don't need times square.
you don't need a $100,000 camera.
you need to stop shipping in silence.
just start posting.
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I've helped founders get 250M+ views.
now I'm building my own audience from scratch.
what are you building?
let's #connect 🙌
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790 followers. 210 to go until 1,000.
if you're a founder, builder, marketer or investor in the US or Australia...
say hi and tell me what you're working on.
I'll follow back 🙌
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104k impressions from one post after my @airtreevc workshop:
the founder didn't overthink it.
just wrote it in the room, then hit post.
most founders are sitting on a year worth of content but they just overthink it.
so what's stopping you from posting?
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Braith Leung retweeted
Monthly reminder that Henry Cavill tagged over 35 marvel and dc actors for national superhero day and Jason Momoa was the only person who replied.
Superman literally set the example for unity and the whole industry ghosted him. I hope Henry cavill returns to the cape 🥹
turned 24 last month. here are 12 things i'm grateful i got to do this year:
1. launched kinso to a 32,000+ person waitlist
2. onboarded 1,000+ paid users with the kinso team
3. helped the head coach of the sydney marathon reach 250,000 runners in 14 days
4. helped airtree vc capture their "frontier residency" launch
5. made video content for an $11b+ investor
6. dropped $6k+ on sleep hardware (was on a broken bed for 5 years 🥲)
7. helped a $680m founder go from 800 → 10k+ followers on IG
8. wrote linkedin content for a 22 yr old yc-backed founder
9. ran my business with a team across australia, africa and the usa
10. interviewed sydney strangers with tahlia for 1m+ views (& even more rejections)
11. captured socials for fortuna one, headlined by tony robbins + steven bartlett
12. tried a japanese toilet. no comment
just say lfg and you'll find a way 🤝
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