Branders Union

Brandable marketplaces have grown enormously. But there's a difference between horizontal growth (more domains, tools, and services) and vertical growth: helping more of our domains sell. Here's why that distinction matters: namepros.com/blog/is-brandab…

Sad to see @AlterBusiness closing down. When there's less innovation and competition among brandable marketplaces, we all lose.

Some updates at @brandpa recently, including a free listing option. Do these updates make you more likely to use Brandpa? sellers.brandpa.com/introduc…

Great to see @BrandBucket finally allowing sellers to list domains on @Afternic . BrandBucket is the 4th major brandable marketplace to allow Afternic listings, after @squadhelp , @AlterBusiness , and @brandpa . Good move, BrandBucket!

In our first marketplace inventory check of the year, @Squadhelp has surged ahead of BB by approximately 8,000 premium names. Congratulations to @squadhelp for becoming the largest brandable marketplace!

Happy New Year! 🎉 Here's an animated look at marketplace inventory growth over 2021, from April to December.

We know how @Squadhelp will address hypermarketization: • Lowering commissions for names listed 2+ years • Increasing marketing spend • Investing in search & discovery improvements • Increasing exposure via partnerships & syndication What will @BrandBucket do?

Some of our members have noticed a disturbing cycle on one of the major brandable marketplaces. When sellers don't stand together and stand up for our interests, marketplaces take advantage.

Several days ago, we discussed the problem of hypermarketization. Today, @Squadhelp showed it understands the problem and, as a beginning, lowered its commissions for premium names listed for 2 years or more. How will @BrandBucket address this problem?

With BrandBucket and Squadhelp each surpassing 120,000 names, we have entered a new phase of brandable domaining that BU calls "hypermarketization". Consequences include less exposure, sales. How should marketplaces respond? Read the one-sheet here: brandersunion.org/BU_Hyperma…

2) Today, BU is happy to recognize that BB finally updated its search and has chosen a more honest, objective approach. Thanks to all of you who spoke up and stood for truth. You made a difference.

1) Early this year, BU published a 40-page report demonstrating favoritism in the @BrandBucket search. Although BB denied this report and banned some of our members for daring to speak to truth, the truth speaks for itself.

Here's a look at the current inventory of brandable marketplaces. Congratulations to @Squadhelp for passing 100,000 premium names.

After .com, what is the best extension for brandable domains?

Here's a look at the premium inventory across 6 brandable marketplaces in June. Overall, the brandable domain community has over 230,000 domains listed with a portfolio value of nearly $650,000,000. Does our voice matter?

What's the best choice for a second-tier brandable marketplace?

Alter announced an open-listing policy for brandable names today, in addition to its curated, premium inventory. alter.com/sellers

Squadhelp's work with the brandable community in addressing the difficulties of pricing on partner sites is a great approach. Honesty and transparency build trust and respect. Thank you, @squadhelp

A new record for Branders Union: Over 50 brandable sales reported in the first week of May! Congratulations to our sellers!