Chair and Chief Executive Officer of Winmark Corporation (Nasdaq: WINA)
Minneapolis, MN
Joined April 2023
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Proud to extend @WinmarkResale 's partnership with @RawlingsSports and @EastonBaseball for another three years. Together, Play It Again Sports has helped keep more than 1 million pieces of baseball and softball equipment in play and make the game more accessible for athletes across North America.
One million pieces of equipment. Countless seasons extended.
Since 2022, Winmark, Rawlings, Easton, and Play It Again Sports have worked together to keep quality baseball and softball equipment in use through resale.
We're proud to extend our partnership for another three years, giving equipment more life, reducing waste, and supporting a more sustainable future for the game.
#Sustainability #GrowTheGame
Brett Heffes retweeted
The sticks got bigger. The skates got faster. The stage? Much brighter.
But Daxon Rudolph’s journey began the same way many do: at Play It Again Sports. Now, he’s a @BuffaloSabres' draft pick.
#PartOfTheirJourney @playitreddeer
Thrilled to extend our partnership with @CCMHockey!
Extending a partnership built on impact.
Since 2023, Winmark, @CCMHockey, and Play It Again Sports have worked together to make hockey more accessible, and the results speak for themselves: more than 300,000 equipment trade-ins across our network of Play It Again Sports locations.
We're proud to continue that work for another three years. More trade-ins. More families in the game. More quality gear staying in play where it belongs.
Hockey should be for everyone. This partnership helps make that possible.
#PlayItAgainSports #CCMHockey #WinmarkResale #GrowTheGame
Brett Heffes retweeted
Before the moments that define a career, there’s access that makes participation possible. Abbey Murphy found her first hockey stick at Play It Again Sports Oak Lawn – early steps that helped open the door to an Olympic gold medal journey. 🥇 Proud to be part of her story.
#PartOfTheirJourney
The class of 2026 includes athletes whose early experiences reflect how Winmark and Play It Again Sports help communities with access to affordable, quality sporting goods. #ContinuingtheJourney
From local beginnings to defining moments— the Part of Their Journey Class of 2026 shows how access to affordable gear can unlock opportunity at every stage.
Powered by Winmark & Play It Again Sports.
Read more: tinyurl.com/mu99bwt4
#PartOfTheirJourney #ContinuingTheJourney
Congratulations to all of the athletes on the ice today! An amazing way to conclude this year’s Olympics!
Brett Heffes retweeted
Every shift a battle. Every teammate all in.
Congratulations to @usahockey, and our partner Matt Boldy, for embodying grit, sacrifice, and teamwork on the road to gold.
#TeamUSA #WinmarkResale #PlayItAgainSports
Congratulations @usahockey and @megan_keller4 !
Brett Heffes retweeted
Starting the year off strong! Three Winmark brands have once again earned a spot on Entrepreneur Magazine's Franchise 500® list — a testament to the strength, consistency, and impact of our resale model. 🏆
#Winmark #Franchise500 #ResaleRetail #ResaleForEveryone
Thrilled to open our first Canadian location for Music Go Round! 🇨🇦🍁🇨🇦
We’re thrilled to announce the Grand Opening of Music Go Round – Winnipeg, MB — the very first Music Go Round location in Canada! Congratulations to Keith D. on bringing quality used instruments and gear to local musicians.
#MusicGoRound #WinmarkFranchises
Brett Heffes retweeted
Big shoutout to our partners in sustainability — #Rawlings, #Easton, #Elan, #Marcy, #CCM, #STX & #Innova. Reuse of sports gear keeps the game going. 🌍♻️
Less waste, more play. #PlayItAgainSports #SustainableSports #ReuseRevolution
Brett Heffes retweeted
Time to score big for Back to Hockey with PIAS! 🚨
Head into the store now to sell your gear and get some new equipment for the season! Visit a participating location today!
This amazing milestone is only possible with talented franchisees, dedicated employees and a balanced business model. I am extremely proud of everything Winmark has accomplished and most importantly, we are just getting started!
♻️ 2 BILLION ITEMS RECYCLED ♻️ Since 2010, our resale brands have kept 2B+ items in use – one shirt, one pair of sneakers, one hockey stick at a time.
1,360+ locally owned stores. Countless stories. Endless impact.
#ResaleForEveryone #CircularEconomy #SustainableStyle
Brett Heffes retweeted
Tom Hoge’s swing may look different today, but it all started in Fargo with his first baseball gear from Play It Again Sports. From hometown beginnings to professional fairways, we’re proud to have been there from the start. #PartOfTheirJourney
Brett Heffes retweeted
Before the lights, before the draft stage – it started with a stick from Play It Again Sports.
James Hagens’ path to the NHL has inspired many. Time to make it official.
#PartOfTheirJourney
Brett Heffes retweeted
Happy Gilmore makes the pick! 🏌️
Adam Sandler and the @NHLBruins select James Hagens!
📺: 2025 Upper Deck #NHLDraft on @espn, @ESPNPlus, @Sportsnet and @TVASports
Brett Heffes retweeted
We're proud to be partnering with @BreedloveGuitar, a pioneer in responsible guitar making recognized for its commitment to craftsmanship, innovation, and environmental responsibility. Read more: prnewswire.com/news-releases…
Brett Heffes retweeted
The Winmark Way is rooted in support, sustainability, & stewardship. For over 35 years, we've empowered franchisees to grow community-driven businesses across our five brands. Discover how we support our franchisees shorturl.at/upxbW #FranchisingOpportunities #WinmarkResale
Another example of how our locally owned franchise locations are serving the community and developing long term relationships with future leaders. Come join us @WinmarkResale!
It’s all about that drive – whether it’s a slap shot or a golf swing. @MattBoldy12 keeps pushing the limits, and we’re proud to have been part of his journey, starting with his first golf driver from our Play It Again Sports Dedham location. #PartOfTheirJourney @PIASDedham @playitagain1988
