Corporate Accountability Tool & Communications Hub

Industries from milk formula to gambling share one tactic: exploitative marketing that harms public health. At #EUSPR2025, @OFDT and Alive & Thrive presented AGATTA, an AI tool to detect harmful gambling ads targeting youth. Learn more: bit.ly/EUSPR2025 #MentalHealth

The recording of our Code Chat is now available! Discover how artificial intelligence and crowdsourced reporting are reshaping the monitoring and enforcement of the International Code of Marketing of Breastmilk Substitutes. youtu.be/HyP-0ob6BCM @UNICEFMexico @fundacion_sanar

@aliveandthrive showed how innovative technology like AI (VIVID) IS already used in Argentina & other countries to detect violations in 78th WHA side event on restricting harmful digital marketing @ColansaLAC @Colectivoporel1 Full video: colansa.org/library/asamblea… @Colectivoporel1

The Resolution on BMS digital marketing calls on civil society to support the development and implementation of robust regulatory measures to regulate the digital marketing of BMS and foods for infants and young children. @WHO @aliveandthrive @DrTedros

@aliveandthrive, with @unicef country offices, adapted the Code Monitoring Digital Platforms (includes an AI detector VIVID) to be implemented in Mexico, Argentina, Laos, and Mongolia, after the Vietnam VIVID prototype, to conduct monitoring of violations on digital platforms.

@aliveandthrive, with @UNICEF country offices, adapted the Code Monitoring Digital Platform, which includes the AI auto-detector VIVID, to conduct Code monitoring, specifically digital marketing of BMS & related products. See Argentina’s: ObservaMas.org

On May 21, @aliveandthrive presented VIVID Vietnam prototype, and the Code Monitoring Digital Platforms in Mexico, Argentina, Laos, and Mongolia (in partnership with @UNICEF) at the 78th WHA side event on Monitoring Digital Marketing of Breast-milk Substitutes.

@aliveandthrive is honored to be participating in this #WHA side event on Monitoring digital marketing of BMS, and will share some of the findings of our #VIVID AI auto detection. Stay tuned @unicef @fhi360 @fiocruz @ILCA1985 @ColansaLAC @ibfanglobal

Together with @UNICEFargentina & national CSOs @fundeps @fundacion_sanar, @aliveandthrive @fhisolutions is developing a Code Monitoring Digital Platform, with AI Virtual Violations Detector/VIVID to integrate findings with enforcement action tracker. Read: shorturl.at/VuUNO

VIVID utilizes deep-learning algorithms to detect online Code violations -its human supervised machine learning ensures human participation in monitoring @KBackholer @PhilBakerNZ @MathisenRoger @Duong95462326 @strongerlinh @CONSTANCECHING4 @aliveandthrive doi.org/10.1111/mcn.13680