@CEPSM

Helping government and non-profit organizations improve their strategic marketing, communications, and digital engagement efforts since 2005.

 Ottawa, Canada
CEPSM.ca
Joined August 2008
  • Tweets2.6K
  • Following1.4K
  • Followers958
195Media
The out-of-office replies are coming down, and the fall planning cycle is close behind. September is the easiest time to book a day for professional development, before other priorities fill your calendar. Eight one-day online workshops on the card. Details in the first comment.
CEPSM blue card headed "Fall 2026 online workshop lineup", with the bilingual CEPSM logo in a white band at the top, flanked by clusters of real autumn leaves in yellow, brown and red. Eight gold rows, each pairing a date tile with a workshop: Introduction to Social Marketing Planning, August 26. Google Analytics 4 Essentials, September 10. Social Media Writing in the Age of AI, September 24. Misinformation and Disinformation: Detection and Response Strategies, September 29. Brand Strategy, October 7. Visual Storytelling Essentials, October 28. Generative AI Prompting and Workflow Essentials, November 4. Media Training for the Modern World, November 25. Footer reads CEPSM.ca/training.

ALT CEPSM blue card headed "Fall 2026 online workshop lineup", with the bilingual CEPSM logo in a white band at the top, flanked by clusters of real autumn leaves in yellow, brown and red. Eight gold rows, each pairing a date tile with a workshop: Introduction to Social Marketing Planning, August 26. Google Analytics 4 Essentials, September 10. Social Media Writing in the Age of AI, September 24. Misinformation and Disinformation: Detection and Response Strategies, September 29. Brand Strategy, October 7. Visual Storytelling Essentials, October 28. Generative AI Prompting and Workflow Essentials, November 4. Media Training for the Modern World, November 25. Footer reads CEPSM.ca/training.

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New Statistics Canada study: 12% of persons with disabilities said they were often or always housebound because of their condition. Events, pop-ups and service counters can't reach them. For this audience, phone, mail and accessible online channels are the plan, not the backup.
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Paid, earned and shared media usually send people to something you own: a web page, a form, a phone line. If that page or form doesn't answer the question they arrived with, that's where the plan stalls, however well the rest of the campaign did.
CEPSM card. 4. Owned media. Owned media is the channels you run yourself: your website, newsletter, forms, letters and phone lines. In practice: The other three usually send people here, and AI search tools read these pages too. If the page or the form does not answer the question people arrive with, that is where the plan stalls.

ALT CEPSM card. 4. Owned media. Owned media is the channels you run yourself: your website, newsletter, forms, letters and phone lines. In practice: The other three usually send people here, and AI search tools read these pages too. If the page or the form does not answer the question people arrive with, that is where the plan stalls.

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Centre of Excellence for Public Sector Marketing retweeted
Evan Solomon
@EvanLSolomonOct 21
Some Government of Canada websites have been temporarily taken offline as a precaution to protect government systems and Canadians' information, following guidance from the Canadian Centre for Cyber Security. This is in response to a vulnerability identified in PHP, software used by websites around the world. This is a global issue, and other governments and organizations are also taking protective measures. If your organization uses PHP, apply the latest security updates as soon as possible and follow @cybercentre_ca for updates. We take this situation extremely seriously. Thank you to the cyber security teams working to protect the services Canadians rely on. Affected websites will be restored once patches are applied.
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One program notice, two versions. The first leaves the reader to figure out a deadline from "30 days following the end of the reporting period". The second puts the action, date and reason up front. A notice that asks someone to act is a brief for a small behaviour change.
CEPSM card titled One program notice, two versions. Before, struck through: Pursuant to section 14(2) of the Regulations, recipients must submit the annual attestation no later than 30 days following the end of the reporting period. Failure to comply may result in the suspension of benefits. After: To keep your payments coming, send us your yearly form by April 30.

ALT CEPSM card titled One program notice, two versions. Before, struck through: Pursuant to section 14(2) of the Regulations, recipients must submit the annual attestation no later than 30 days following the end of the reporting period. Failure to comply may result in the suspension of benefits. After: To keep your payments coming, send us your yearly form by April 30.

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In the OECD's 2026 Trust Survey, 34% of Canadians were confident the government would protect their personal information when it uses AI, the lowest of six AI expectations asked about. If an AI tool is headed into a public service, its launch has to answer that question.
CEPSM card on a dark blue background. Small text at the top reads "OECD Trust Survey, 2026" above a short gold line. A very large white "34%" fills the middle, followed by "of Canadians are confident government will protect their personal information when it uses AI". The CEPSM logo sits in a white band at the bottom.

ALT CEPSM card on a dark blue background. Small text at the top reads "OECD Trust Survey, 2026" above a short gold line. A very large white "34%" fills the middle, followed by "of Canadians are confident government will protect their personal information when it uses AI". The CEPSM logo sits in a white band at the bottom.

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Source: OECD Trust Survey 2026, Canada results oecd.org/en/publications/oec…

OECD Survey on Drivers of Trust in Public Institutions 2026 Results: Canada

This country-specific factsheet is based on data from the OECD Survey on Drivers of Trust in Public Institutions carried out in 2025, following the first two survey waves in 2021 and 2023. The survey...

oecd.org
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A 2026 Media Ecosystem Observatory audit found AI answers about how to vote in Quebec mostly cited Élections Québec. Some still got details wrong, like advance-voting hours, while linking to the page that had them right. An AI answer can contradict the very page it cites.
CEPSM card. Header: Media Ecosystem Observatory, 2026. Quote: "Across all 874 election-related ChatGPT responses, only a single response cites content from any of the 21 major French- and English-language outlets that block OpenAI's search crawler." CEPSM logo at bottom.

ALT CEPSM card. Header: Media Ecosystem Observatory, 2026. Quote: "Across all 874 election-related ChatGPT responses, only a single response cites content from any of the 21 major French- and English-language outlets that block OpenAI's search crawler." CEPSM logo at bottom.

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Source: mediatechdemocracy.com/en/pu…

Centre for Media, Technology and Democracy

The Centre for Media, Technology and Democracy at McGill University empowers democratic societies to navigate digital change through innovative research of the information ecosystem, direct policy...

mediatechdemocracy.com
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Centre of Excellence for Public Sector Marketing retweeted
Hedgie
@HedgieMarketsSep 8
🦔An NYU mathematician says OpenAI used his own progress against him to beat him to one of the biggest unsolved problems in mathematics. Tristan Buckmaster had been working toward a Millennium Prize proof using OpenAI's Codex when information about his progress reached OpenAI. Days later, OpenAI published a full proof of the same problem using the same uncommon approach, after burning $22.5 million in compute to get there. When Buckmaster confronted them, exec Sébastien Bubeck allegedly said "Why would you ruin your career?" and "If you don't want me to be nice, then I don't have to be nice." My Take OpenAI spent $22.5 million to solve a problem with a $1 million prize. They didn't do this for the bounty. They needed a headline that says "our AI solved one of the hardest problems in mathematics" and they needed it before someone else got credit. They started days after they heard about Buckmaster's progress and took the same uncommon approach he'd pursued for months. That's hard to explain as coincidence. Buckmaster did his work inside Codex. OpenAI reserves the right to train on Codex data. They admit they can't rule out that his usage helped improve their models. So a customer used their product, potentially handed them the roadmap, and then OpenAI outran him with $22.5 million in compute he could never match. I don't know if any of this was intentional. But if you're a researcher and you just watched this happen, I don't think you'd keep your best ideas inside someone else's product. Hedgie🤗 techcrunch.com/2026/09/08/op…

OpenAI fought dirty on career-making math problem, says NYU mathematician | TechCrunch

There is a $1 million bounty for the first person providing a solution to the Navier-Stokes existence and smoothness problem.

techcrunch.com
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Centre of Excellence for Public Sector Marketing retweeted
Jacob Coxon
@hilbertspaessSep 9
I resigned from Anthropic today. I spent the last three years doing pretraining research at both OpenAI and Anthropic. Neither company is acting responsibly. They are racing straight to self-improving superintelligence and gambling with our lives. More thoughts below.
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Centre of Excellence for Public Sector Marketing retweeted
Prime Minister of Canada
@CanadianPMSep 3
Prime Minister Carney launches Digital Transformation Canada to deliver better, faster, more reliable government services to Canadians: pm.gc.ca/en/news/news-releas…

Prime Minister Carney launches Digital Transformation Canada to deliver better, faster, more...

Canada must be more productive, competitive, and resilient to succeed in a rapidly changing world. Achieving that goal requires a government equipped with the tools and capabilities needed to deliver...

pm.gc.ca
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"We're excited to announce." We've opened posts that way ourselves. It spends the one line most people actually read on how we feel, instead of what changed, what it costs the reader, or what they need to do.
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Details, dates, and registration: cepsm.ca/services/training/?…

CEPSM Training

Marketing and communications training for public sector and non-profit teams. Public workshops and in-house courses, online or in person.

cepsm.ca
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A 2026 @StatCan_eng study found that 47 percent of Canadians say it's harder to tell true information from false information compared to three years ago. The people most likely to say so are the ones doing the checking.
CEPSM blue card. Small heading reads "Statistics Canada, 2026" above a gold rule. Large white headline reads "Nearly half of Canadians say it has become harder to tell true information from false. University graduates say so most often." White footer band with the bilingual CEPSM logo.

ALT CEPSM blue card. Small heading reads "Statistics Canada, 2026" above a gold rule. Large white headline reads "Nearly half of Canadians say it has become harder to tell true information from false. University graduates say so most often." White footer band with the bilingual CEPSM logo.

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Source: www150.statcan.gc.ca/n1/pub/…
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Centre of Excellence for Public Sector Marketing retweeted
Glenn Schmelzle🇨🇦@heyglennsAug 18
Google Analytics measures anything...that you set it up for. Next 1-day workshop "GA4 Essentials for Public Sector and Non-Profit Organizations," is Sept 10th. If you handle comms/engagement, come learn how to see results in #GoogleAnalytics. Register at the @CEPSM website.
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Centre of Excellence for Public Sector Marketing retweeted
Richard Dias
@RichardDias_CFAAug 19
Some in the Canadian media, a few members of parliament, and many on Twitter seem not to bother reading the excellent and FREE research on the Canadian economy that is readily available. As a result, it makes for poor discussions about how screwed we are, how we got here (hint: it's not tariffs), and what, if anything, we can do to get out of it. So in an effort to improve this, here's a list of resources that I rely on every day. I encourage you to share one that you like below. National Bank (my personal favourite) nbc.ca/about-us/news-media/f… TD Economics economics.td.com/Commentarie… RBC Economics rbc.com/en/economics/canadia… Bank of Canada: Monetary Policy Report bankofcanada.ca/publications… Bank of Canada: Staff Papers (boring but important) bankofcanada.ca/research/sta… CREA crea.ca/housing-market-stats… Stats Canada www150.statcan.gc.ca/n1/dai-… S&P Global PMI pmi.spglobal.com/Public/Rele… Yardeni (more market stuff) yardeni.com/charts/search

Financial analysis | National Bank

Get the latest financial news and learn more about economic analysis, market summaries, and the currency market.

nbc.ca
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Centre of Excellence for Public Sector Marketing retweeted
IRCC
@CitImmCanadaAug 18
The latest data shows that the number of asylum claims made from January to June 2026 is down 68% compared to the same period in 2024. Get the facts on the progress we’re making to restore control to immigration and strengthen the integrity of our asylum system: bit.ly/4n9MAji
Line graph showing the total number of asylum claims in Canada over 3 years. The graph indicates fluctuations in the number of asylum claimants with an overall downward trend. The full data is available at the link in the post.

ALT Line graph showing the total number of asylum claims in Canada over 3 years. The graph indicates fluctuations in the number of asylum claimants with an overall downward trend. The full data is available at the link in the post.

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Centre of Excellence for Public Sector Marketing retweeted
Conflict of Interest and Ethics Commissioner@EthicsCanadaAug 13
Visit ethicscanada.ca, the new website of the #Ethics Commissioner’s Office. It’s easy to navigate, accessible and mobile-friendly, with clear and concise content. Your links for our old website will redirect to the new one.
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