George ⭐️⭐️

🚨Statement🚨 We are angered and frustrated, but sadly not surprised that the club have decided to rebrand our Under 21 and Under 19 squads as Cobham Next Gen. This is another example of a parasitic ownership stripping away the identity of our wonderful and historic football club piece by piece. Following the use of the CFCLDN brand in other marketing ploys, we feel this is another attack on the setup that was in place before Blueco acquired the club in 2022. Chelsea’s youth academy has produced an array of incredible talent who have represented the name “Chelsea” at both youth and senior level, including club stalwarts such as John Terry and Reece James, as well as dozens of others who have had successful professional careers. The youth academy that Cobham hosts is renowned for being one of the best in the world and players have often identified with the club’s name throughout their upbringing in football. Players should be proud to represent that name from the moment they enter the youth setup, and not a soulless brand name cooked up by those who do not respect the club’s heritage. We strongly urge other supporter groups to send a strong message to the club that this is yet another unacceptable act from the club’s current custodians. We must continue to fight for what matters to this football club. That does not just entail demanding better standards on the pitch than what we have been witness to for the last four years, but also respecting the foundations of a club that is so important to so many people. We remain extremely concerned about the direction the club is heading in, particularly based on recent media reports about the ownership structure. We will continue to monitor the situation and should our concerns escalate, we will not hesitate to once again call for demonstrative action to try and protect our football club. @ChelseaSTrust @CSG2005 @pitchowners