Pioneer and thought leader in advanced analytics for over 25 years. Co-author of "Make It All About Me: Leveraging Omnichannel and AI for Marketing Success"
Scotland, United Kingdom
Joined June 2019
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The latest article from my book project with @SeppoHeikura. Getting data properly organised for AI deployments is non-trivial, and not simply a matter of technical data access and manipulation.
#AI #strategy #buildingsmarterbusinesses
linkedin.com/pulse/when-sync…
The latest article from my book project with @SeppoHeikura . Here we're discussing the results of a recent poll on where and how AI should fit into the organisation.
#buildingsmarterbusinesses #AI #strategy #boardofdirectors
linkedin.com/pulse/locating-…
Colin Shearer retweeted
🏆 Make It All About Me by @RHoulind & @CGFShearer, which was translated and published in Chinese in 2020, won the prestigious 2021 Gold Book Award for best #marketing #book, awarded by the Taiwan Ministry of Economic Affairs!
Get the book: ow.ly/VayR50GWr0k
#bookawards
Results from the poll @SeppoHeikura and I ran on commercial adoption of AI
#buildingsmarterbusinesses #AI #strategy #boardofdirectors
linkedin.com/feed/update/urn…
How far have senior leadership progressed in AI adoption? Please let us know!
linkedin.com/posts/colin-she…
#buildingsmarterbusinesses #AI #strategy #boardofdirectors
Latest article from our book project. Previously we discussed the levels where AI can be applied in the business - now @SeppoHeikura looks at the different roles it can play.
#buildingsmarterbusinesses #AI #strategy #boardofdirectors
linkedin.com/pulse/four-diff…
The latest article from my book project with @SeppoHeikura . What are the levels at which AI can be applied in the business - and how should they influence the Board's adoption strategy?
#buildingsmarterbusinesses #AI #strategy #boardofdirectors
linkedin.com/pulse/applying-…
The next article from my project with @SeppoHeikura . This grid is a tool we'll use in the book to explain how organisations can be best equipped to succeed (or doomed to fail!) with AI adoption.
linkedin.com/posts/colin-she…
#BuildingSmarterBusinesses #AI #strategy
Colin Shearer retweeted
Check out my latest article: Why should the Board care about AI? linkedin.com/pulse/why-shoul… käyttäen @LinkedIn
Delighted to be working with @SeppoHeikura on our new book project. Our initial article gives an overview of what we're aiming to do: tell C-suite executives and board members what they need to know about AI.
linkedin.com/pulse/announcin…
#AI #BuildingSmarterBusinesses
Organisations can leverage AI and data to adapt and survive - or even thrive - in the COVID-19 era. Delighted to present today's episode of #InsideKnowledge on LID Radio.
#AI #data
Listen to today's episode of #InsideKnowledge🎙️
💬'AI and data-driven adaptation in COVID19' by Colin Shearer, co-author of #MakeItAllAboutMe
🎧Listen via:
Apple ow.ly/jLkI50zEQOs
Spotify ow.ly/j5Ho50zEQNJ
Google ow.ly/JEnJ50zEQNI
#Marketing #AI #Data
Colin Shearer retweeted
Why artificial intelligence leads to job growth. Some new research—quite consistent with ours in “Human + Machine”—on why workforces should prepare for more job opportunities. #HplusM @pauldaugh #AI techrepublic.com/article/why…
Great point. You need to be as proactive and far reaching as possible in trying to identify and resolve the issues that drive (possibly latent) dissatisfaction
Using Video to Collect More Helpful VOC Feedback If you haven't thought about this kind of customer feedback, you probably aren't discovering as many complaints as you can - and then fixing them. linkedin.com/pulse/using-vid…
Colin Shearer retweeted
One of the perks of working with Houston is the privilege of having our experts give inspirational speeches at your event. 😎 This is @CGFShearer at Telia's partner day sharing his knowledge on AI and advanced analytics. 💪
Check out our cases here: bit.ly/2zs8vfr
Colin Shearer retweeted
Companies shouldn't look at AI as a separate process in companies and build a AI strategy as such. Better call it the "AI vision", and apply it to all processes. @CGFShearer @TeroOjanpera @silo_AI #theshiftfi
Colin Shearer retweeted
How to avoid your AI experiment from becoming a “science project”, @CGFShearer: plan from the start to fuel real results into business processes. Be sure to measure the effect and value.
#theSHIFTfi #AI #businessdevelopment
Colin Shearer retweeted
"If you just dive into a data lake, the only thing to happen is that you'll drown. Here's a tip: focus on critical business imperatives" says
@CGFShearer . On point. #ArtificialIntelligence #theshiftfi
ALT @silo_AI @TeroOjanpera
Great, as always, to co-present with @RHoulind - this time at the inaugural “Taking the LID Off” event in London. Thanks to our super audience for being so enthusiastic and engaged at the end of the working day! #MakeItAllAboutMe #LID #CIM
The first event in the series ‘Taking the LID Off’ in collaboration with our good friends @CIM_Exchange and author’s @RHoulind @CGFShearer #CIM #Marketing #event
Colin Shearer retweeted
Last chance to get your ticket for tomorrows workshop "Taking the LID off... Omnichannel and AI" with @RHoulind and @CGFShearer authors of #MakeItAllAboutMe
@CIM_Exchange
Get you ticket here:
cim.co.uk/event/97279/
Colin Shearer retweeted
Join LID and @CIM_Exchange for the workshop "Taking the LID off...Omnichannel and AI" with @RHoulind and @CGFShearer authors of #MakeItAllAboutMe
July 09 - Pearson Business School, London.
Tickets:
cim.co.uk/event/97279/
#Marketingevent #Marketing #AI #Omnichannel
