Capital Performance Group

We partnered with The Financial Brand to dive deep into banks' marketing budgets and see how their spend impacted financial performance. What we found may surprise you! loom.ly/o9H0ZNE #MarketingSpend #BankingTrends #FinancialPerformance #TheFinancialBrand

Check out CPG's Ally Akin's latest article in @BankingJournal to discover the exciting potential of marketing automation for bank marketers. bankingjournal.aba.com/2024/…

The latest survey by the @BankingJournal focuses on AI, examining its present and future applications. Bank marketers highlighted the diverse primary uses of AI and those that will significantly impact their banks. bankingjournal.aba.com/2024/…

Using data to understand customers, target prospects, optimize tactics, and save time and money using technology can exponentially boost marketing's impact on your organization. Read Ally Akins new @BankingJournal article. #dataanalytics #marketing loom.ly/TIUCKnU

CPG's Marketing Team has identified 5 bank marketing trends for 2024! #bankmarketing loom.ly/kHaxkqw

Learn how to reposition Marketing from an expense to an investment that can be optimized over time. Read Ally Akins new @ABABankMktg article! loom.ly/Ws_SiyI

Data-driven decision making and the right balance of digital and traditional media can lead to a more far-reaching and effective approach to attracting and retaining customers. Read Mark Gibson's new @ABABankMktg article. #bankmarketing loom.ly/PZNfZWs

An analysis of marketing spending by banks with < $2B in assets suggests a budget increase would be the wiser choice for those seeking growth in deposits or loans. CPG partnered with @FinancialBrand on this report. loom.ly/XXMJFa4

CPG's Ally Akins and Mark Gibson joined forces with the @ABAbankers to survey bank marketers to gain insights into prevailing trends and emerging themes in the field of marketing staffing, resource allocation, and scope. #bankmarketing #resourceallocation loom.ly/TknRObI

Capital Performance Group collaborated with @FinancialBrand to conduct data analysis for this study. We analyzed the marketing spend of banks with assets from $2-$10B in relation to the growth of loans, deposits, and revenue. #bankmarketing loom.ly/rMTNZnc

Capital Performance Group collaborated with @FinancialBrand to conduct data analysis for this study. We analyzed the marketing spend of banks with assets from $2-$10B in relation to the growth of loans, deposits, and revenue. #bankmarketing loom.ly/rMTNZnc

Supercharge your digital marketing! Bankers who are taking full advantage of what the new digital marketing tools can provide are never turning back. Read Mark Gibson's new ABA article and join him this week at the ABA Bank Marketing Conference! loom.ly/fAwoogM

Marketing's role is changing, but not fast enough at many banks. The banks that figure out how to best leverage marketing talent to grow revenue will be way ahead! Read Mark Gibson's new @ABABankers article. #bankmarketing loom.ly/DrzuuPM

The role of the bank marketing function is continuing to evolve to become more critical to overall enterprise, according to a new survey of bank marketers conducted by @ABABankers . Read Mark Gibson's new article: loom.ly/DrzuuPM #bankmarketing

CPG monitors the quarterly financial performance trends of publicly traded banks and provides opinions on the implications for the industry and the strategies required to deliver top-tier performance going forward. Read the 2Q23 Bank Report. #banking loom.ly/fvNhoW4

Capital Performance Group is proud to partner with @AmerBanker for another year of ranking the Top Performing Banks. Take a look at this year's ranking of banks with $50B+ in total assets. #banking #industryperformance #topbanks2022 loom.ly/bQg8Xsk

The Top Performing large banks ($10-50B in total assets) featured in the @AmerBanker Top Performing Banks of 2022 saw a slightly higher increase in yield on average earning assets, contributing to their success in 2022. loom.ly/jzo5pCM

The @AmerBanker recent article featuring the 2022 Top Performers Analysis for Banks $10-50B highlights an interesting trend -- top performers of this asset tier continuously outperform peers terms of noninterest income. #banking #topperformers loom.ly/jzo5pCM

Capital Performance Group is proud to partner with @AmerBanker for another year of ranking the Top Performing Banks. Take a look at this year's ranking of banks with $10-50B in assets. #banking #industryperformance #topbanks2022 loom.ly/kq3cS2w

Capital Performance Group is proud to partner with @AmerBanker for another year of ranking the Top Performing Banks. Take a look at this year's ranking of banks $2-10B. #banking #industryperformance #topbanks2022 lnkd.in/eBc_Kd-a